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Instagram's New Work-Around Makes It More Twitter-Friendly



Remember when Instagram used to let its users easily find their Twitter friends and mention their handles in their photos?

 

That was until Twitter began cracking down on which third-party apps and clients it would allow to use its application programming interface (API). Of course it wasn’t long before photo-sharing giant Instagram, owned by Facebook (Twitter’s social media rival) was left out in the cold.

 

These changes meant that new Instagram users could no longer add all their Twitter followers with one button. It also made sharing a photo to Twitter and "@mentioning" someone whose Twitter username was different from their Instagram username cumbersome.

 

However on October 19, Instagram announced that it had made changes that ‘will make sharing to Twitter more seamless’ on its blog.

 

But how will this work? Well:

If the @mentioned user has connected Instagram to Twitter:

 

  • The user’s Instagram username will appear in the photo caption.
  • The user’s Twitter username will appear in the tweet.

If the @mentioned user has not connected Instagram to Twitter:

 

  • The user’s Instagram username will appear in the photo caption.
  • The @ sign will be removed from the username when shared to Twitter.

What does this mean for those of us who work in PR? Well, for one, it shows that Instagram isn't content being an insular, photo-network smartphone app—it wants its users to integrate with Twitter as much as possible. This is also good news for brands and users that want to spread their Instagram photos far and wide.

Moving forward, it's safe to assume that Facebook's integration with Instagram will be more seamless, considering Facebook is its owner.

 

However, there will probably be a few more scuffles between Instagram and Twitter, as the photo network tries to further tap into Twitter's user-base.

 

 

Tagged with: , API, Facebook, Instagram, PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Refresh PR, Social Media, Twitter