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What are the top 10 changes in our world over the last 10 years?



The countdown to our 10th Birthday party is well and truly on and to celebrate, we’ve taken a look back to see what’s changed since we first started a decade ago. Here are our top 10 changes over the last 10 years:

 

Climate change is now being taken seriously

Over the past 10 years, the frequency of extreme weather such as hurricanes, earthquakes and floods has continued to increase to the point where it’s now become normality. This, alongside activism from the likes of Greta Thunberg and Extinction Rebellion has helped to turn climate change into one of the biggest talking points of 2019. As a result, most people are now taking climate change much more seriously than in 2009 and it’s even been a key discussion point of the General Election.

 

Smart homes have evolved

At Refresh, two of our biggest passions are tech and construction so we get very excited about smart homes which combine the two sectors. Smart homes have evolved over the last 10 years and they now provide a range of benefits including improved security by alerting people to intruders and ensuring homes aren’t expending unnecessary energy to help people to live in more environmentally friendly ways. With current home automation trends including smart thermostats for underfloor heating and remote video surveillance, we’re excited to see what the future holds for smart homes.  

 

Smartphones have taken over

The iPhone was only a couple of years old in 2009 with more people opting for a BlackBerry as their go-to phone. Fast forward 10 years and whilst blackberries have gone back to being just a fruit, Apple and smartphones, in general, have really taken over with more than three billion people now using one worldwide. Having a personal computer in our pocket gives us constant access to entertainment and information which has changed not only our personal lives but also the way we work.

 

24-7 availability

Whilst the evolution of smartphones has made much of day to day life easier and more convenient, it also means that many of us are now available 24/7. This can, at times, be a positive, particularly in our industry where we’re required to monitor the news agenda as we (in theory) can now react at any time, securing coverage for our clients. However, not being able to switch off with emails, texts and phone calls bombarding constantly bombarding us can have a negative impact on wellbeing and mental health and has blurred the lines between home and work.

 

Social media has evolved

Back in 2009, Facebook had just 150 million users, Bebo was still big and Twitter was only just taking off. Social media has changed significantly since then and now plays a key role in almost all of our client’s marketing and PR strategies. With 330 million users on twitter, 610 million users on LinkedIn and 2.45 billion people now on Facebook, social media offers a fantastic opportunity for companies to reach and connect with a range of existing and potential customers. It’s not always all plain sailing though as anyone can now become a critic so crisis management must be a key part of any social media strategy.  

 

The rise of influencers  

As social media has grown over the last 10 years, bringing people together online, it has paved the way for the rise of influencers who have an often-significant impact on a business’s target audience. Influencers, in the form of bloggers, analysts, industry experts or individuals who are well known and trusted by potential customers, have begun to play a key role in helping companies to spread their messages and provide credibility over the past few years. We’ve seen some great results using influencers for our clients but each influencer must be thoroughly vetted first to ensure they will deliver the required results.

 

More and more content  

Content has always been a crucial part of any marketing and PR plan but as the wants and needs of audiences have changed over the last 10 years, those in marketing and PR have had to adapt. When it comes to content, just drafting press releases is no longer enough and in 2019, we produce a wide range of materials for our clients including blogs, infographics, social media content, case studies, videos and whitepapers, each part being of a clear strategy to achieve a certain goals for the business.

 

Getting to and from meetings

Meeting with our clients is crucial to enable us to catch up, present the results from the month and plan for the month ahead. In 2009, if we were driving to visit a client, we would probably have used an old school map or maybe a TomTom GPS. We now can’t imagine getting to a meeting without the turn-by-turn spoken directions provided by apps such as Google Maps and Waze on our phones. When it comes to getting the train to meetings, however, services seem to be becoming more expensive but often less reliable (we're talking about the service AND the wifi here)!

 

PR has become more measurable

One of the great things about digital PR is that it’s provided us with more data to be able to measure tangible results. Ten years ago in Refresh PR's infancy, we were just starting off with our first link building campaigns for two major ecommerce clients. However with the advent of major Google algorithm updates across the decade (Penguin and Panda being two we particularly enjoyed), this work has become a lot more technical and meaningful, in turn allowing us access to even more robust metrics from which we can absolutely prove our worth. We can now use a variety of outcome measurements such as website traffic, leads, social engagement and search rankings to prove the value of the work we do.

 

Refresh PR went from start-up to a multi-award-winning agency

It’s hard to believe but 10 years ago Refresh PR was just start-up business in our MD Laura’s living room. We’ve spent the past decade building a committed team of PR specialists at our Manchester city centre office with a wide range of experience and expertise across our three core sectors: the built environment, tech and food and drink. We’re now a multi-award-winning agency and we were recently shortlisted for eight National Construction Marketing Awards 2019, capping a hugely successful 10 years – here’s to another decade!   

 

 

 

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