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Refresh PR sees a digital future



At Refresh we passionately believe in investing in developing the future workforce and helping talented youngsters acquire skills and experience. And we don’t just talk the talk, we walk the walk as we demonstrated with the launch of our grad scheme last October.

Building on this we have now gone one step further by signing up to become a Digital Ambassador as part of Manchester Digital’s Digital Future initiative, a scheme that is asking businesses in the region to help bridge the digital skills gap by signing by passing on their expertise to young people. In this role we will provide advice and introductory training to youngsters across the North West on developing and implementing digital PR campaigns and strategies.

As an agency we are already seeing a growing demand for a more digital approach to PR and marketing and we passionately believe that our knowledge in this area can help young people consider a career in the field and provide them with skills that will generally aide them when they enter the workforce.

The Digital Futures programme aims to encourage more young people across GM to pursue a digital career and support educators to deliver relevant curriculum and careers guidance.

The scheme was launched following the findings of the independent trade body’s 2019 Skills Audit, which revealed that almost a third of digital businesses in the region had turned work away over the past year as a result of not being able to find the right talent to fulfil it.

Businesses already signed up to support the Digital Futures campaign include AutoTrader, On the Beach, Sainsbury’s, The Co-Op, NHS Salford Royal Hospital and Sigma. In total Manchester Digital aims to have 250 GM businesses on board by May 2020, through the GMCA-supported campaign.

We’ll share details on our first Digital Ambassador training session in due course! 

Tagged with: B2B PR agency Manchester , creatiive agency Manchester, Creative Agency, Manchester, Marketing, North West , PR, PR agencies Manchester, Public Relations North West, Social Media

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