Posted in: Refresh PR
A day in the life of Refresh PR
By Aishleen Davies - 29 June 2018
This week, one of our lovely clients spent
two days with us learning all about PR. Here’s what she had to say about her
experience… A
day (or two) in the life of Refresh PR This week I was lucky enough to gain some
experience working with the Refresh PR team. With a predominantly in-house marketing
background, I was interested to see how agency work differs; in terms of
structuring accounts, their priorities and to see where the marketing and PR
disciplines cross over! About
the team Nestled in the heart of Manchester, the
Refresh office is a hive of activity all on its own. Structured into two main
teams, Refresh works with companies spanning both B2B and B2C markets. As well
as being a really friendly and welcoming team, they really know their stuff and
are definitely a well-oiled machine when it comes to all things PR. Why
did I want to gain experience in PR? I wanted to get a greater understanding about
what PR is and what it involves day-to-day. I’m ashamed to say that, for me, the
the difference between marketing and PR hasn’t always been clear. After
spending some time with the team, I now understand that PR acts as the
fundamental mouthpiece of a brand. Working in PR is ultimately a customer
facing role, and it can be an extremely rewarding vocation when you are
creating content that the target audience enjoys to engage with. As well as defining PR, I wanted more
insight into how an agency works. As a third year university student currently
on a 12-month placement, I have only experienced working within a small marketing
department, where we each work on our own projects whilst working towards overall
goals for the business; such as increasing product sales or growing consumer
engagement online, to name just a few. From just a couple of days in the world of
Refresh, I’ve witnessed a whole host of activity behind the scenes: juggling
accounts, meeting deadlines, being at the forefront of the news as it lands,
all whilst maintaining a relationship with the audience and delivering results
for many different clients. What
are some of the things I got to do whilst being here? Over the two days I got to try my hand at a
few key activities with the team: -
“Creative Club” – a monthly
session at Refresh PR which brings the team together to share learnings and
encourage creativity. This month’s discussion was on how to consistently create
sharp, engaging posts for online audiences. Social media is
a great platform for free and easy communication. However, that’s not all it’s
good for. One of the key takeaways from this discussion, for me, is that social
media is ultimately about creating an online personality – all whilst sat
behind a screen! In the words of Caroline Gibson, Head of Consumer, “people
want to talk to people”. -
Drafting social media content –
with our discussion in mind, I had a go at drafting some Twitter content for
Refresh’s Apprentice of the Month campaign This task is harder than it seems.
Producing engaging, informative content is a fine art - something that Refresh is
a dab hand at - you can tell by just listening to their office banter! Overall? Overall I’ve really enjoyed my short stay
at Refresh PR, it’s definitely been a worthwhile experience. The team couldn’t
have been more welcoming, and thanks to them I can now confidently say that I
understand key differences between marketing and PR! Not only that, but I also
understand how integral it is to have the two disciplines working together in
order to create a truly successful brand image. Agency work is a fast-paced
lifestyle that is both exciting and rewarding, and Refresh’s contagious energy
is something I look forward to keeping with me – with whatever it is that I
decide to do next. Author: Steph Dewhurst, marketing assistant
at Sentinel |
Tagged with: B2B PR agency Manchester , Built Environment, Creative Agency, Manchester, Marketing, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Social Media, Twitter, Work Experience