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Work life balance in the PR sector: It does and should exist



I’m sure everyone who works in PR agencies has read the (sometimes amusing, sometimes relatable) articles which poke fun at the work life balance found in the agency world.

 

So, in an industry that is renowned for its lack of work life balance and a time where the internet means people can arguably never switch off, how does the team at Refresh manage work, relationships, hobbies, downtime and all other parts of life? I’ve pulled together what I believe are the top three things to be mindful of when trying to achieve what you believe to be your optimum work life balance.

 

Stay organised

In PR you are going to be pulled in at least ten different directions every single day. Being organised means that whilst it’s important to be flexible, you are always aware of what needed to be done to begin with and can return to it after being pulled away. It also means you can set realistic goals and expectations, allowing others to plan their time and therefore helping their work life balance too.

 

Be present

Although this may sound simple it can be a tricky skill to master. One of our account directors is a strong advocate for the discipline of yoga which definitely helps with this one! But in the work place this can be small changes such as switching your emails off for an hour to truly get into a piece of work or switching your phone off so no social media notifications can distract you. Being present whilst you are at work means that you’re more likely to get everything done and therefore you can enjoy your time out of work too. To summarise, being present means that you are essentially being more efficient and can therefore be present at home too, rather than continuously merging the two.

 

Take time to (excuse the pun) refresh yourself

At Refresh PR we all love a holiday. A month rarely goes by where someone isn’t jetting off for a week on the slopes, a weekend in an exciting city or some well-deserved tanning time in the sun. But taking a break to reenergise yourself doesn’t always have to be a luxury holiday. As an example, our most recent social to celebrate the end of the 2018/19 financial year took place on a Tuesday night. We went to Total Ninja in Trafford and then for a delicious Nando’s after. Whilst the evening may have caused physical aches and pains for a week, an evening to focus on nothing but succeeding at the next obstacle course and then what to order for tea, left everyone feeling refreshed and raring to go the next morning.

 

Work life balance can be hard to find, especially within PR agencies, but it’s important to help us avoid burnout and to make sure we come into work feeling refreshed!

 

 

Tagged with: PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Wellbeing

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