Blog

Posts in Refresh PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The not-so-smart market of smart speakers



“Google, how long will it take me to get to work today?”

 

This request rings out from my living room every, single, morning as my husband asks our personal assistant, Google Home Mini, to do the job he could do perfectly well himself just one month ago.

 

When it came to deciding which smart home assistant we should purchase, there was a lot of deliberation. After all, there are a wealth of options now available to compare. But it was decided, a Google Home Mini would tick all our boxes. And we’re not the only family venturing in to this arena.

 

It’s predicted that 164 million smart speakers will be purchased worldwide in 2019, according to Deloitte. If achieved, this figure will be up 67 per cent on the previous year; so, there’s no denying, uptake is strong. Will 2019 be the year of the smart speaker?

 

Well, seemingly not. Further research from Deloitte shows that even though lots of us are out there purchasing smart speakers, we’re nowhere near making them a part of our daily lives. In fact, smart speakers are our seventh most used device every day, coming behind the likes of smart watches, tablets and even the desktop computer. Why, when it was predicted that smart speakers would become a fundamental part of our connected homes, are they not achieving their envisaged potential, from both a personal and professional perspective?

 

Our preferred smart speaker has so many capabilities, it is almost mind-blowing such technology is possible from a device 10cm in diameter. But the fact is, I don’t have time to figure out all its functions (of which there are hundreds); to release its full potential would require significant investment time from me and my family. I just want it to work quickly, and to make my life easier. I’m not marrying it so therefore I don’t need to know its intricacies. Has overthinking the possibilities of smart speakers in turn, turned us off as consumers?

 

From a business perspective, to achieve voice search-Nirvana and be the business Google and its equivalents recommend when tasked with finding ‘the best garage in Manchester’ or ‘Cardiff’s number one restaurant’, a huge amount of background work is needed. The way voice search works requires another level of expertise entirely to SEO, and by the time we have engineers trained to meet this need, we’ll be on to our next gadget. Either that, or businesses must spend thousands on the relevant search engines, and I’m not sure it’s a good business model to base your success on, when the top uses of smart speakers, Deloitte says, are listening to music, checking the weather and setting alarms.

 

The market saturation of smart speakers is leading to a race to the bottom on price, so while sales and revenue are up, margins are dropping quickly. Not until a manufacturer creates a smart speaker that is by nature intuitive, rather than requiring training, will they be part and parcel of family life.

 

 

 

 

 

 

 

Tagged with: B2B PR agency Manchester , Marketing, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West, smart speakers, Tech PR Manchester agency, Tech PR. Digital PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Is social media starting to change?



As years go, 2018 was not a good one for Facebook. The social media giant seemed to lurch from one crisis to another facing down not only the Cambridge Analytica scandal but also the fallout of a security breach that affected 50 million users.

 

And the pain didn’t stop there, as following the introduction of GDPR the company lost a million active users a day in Europe between June and September while failing to gain significant numbers of new users in other territories to offset its losses.  To round out the year from hell for the company, it saw its shares plummet by nearly a quarter over the course of the year.

 

Against this backdrop it perhaps should have come as no surprise to see experiential app ‘One Second Everyday’ overtake Facebook in terms of downloads at the end of 2018. Nonetheless when I saw these figures, I found it interesting to see that the application, which allows users to record one second of video every day, before chronologically editing them together into a single film, was outperforming the Daddy of all social media. 

 

The fall of Goliath?

Firstly, it raises interesting questions around why downloads of Facebook are stagnating. Is it because there has been a number of issues around trust following the recent scandals it has encountered? Has it now reached the point of market saturation after its 11-year romp of dominance? Or is it because the interface is becoming tired, and its user experience less appealing to younger demographics that now tend to gravitate towards other platforms? It probably can’t be attributed to any single one of these factors and is instead the result of a combination of all of them causing the platform to falter.

 

Ultimately the audience of Facebook and their needs have changed – it’s not current for the demographic it was initially aimed at anymore. It’s gaining an older following who want to connect with those they have lost touch with. And those of us who grew up with it almost use it as a habit now rather than anything else.

 

Changing user habits

In contrast to this, One Second Everyday (OSE) has a slick user interface which feels very different from the established social media platforms. OSE is really easy to use and is not being constantly plugged with new ideas (i.e. Marketplace, stories, etc) – it’s clean and the no frills element is appealing.

 

On a personal level, OSE provides a really easy way to capture the best parts of my life, giving me the option to choose whether or not to share it with others. Simultaneously it is enabling me to record, and reminisce about, the great things I’m doing NOW, unlike Facebook which provides me with a reminder of the embarrassing things I did 10 years ago!

 

At a more general level the very premise of OSE, requires users to take an action every single day. This not only increases engagement with the app; it also gives it a purpose that goes beyond aimless scrolling.  

 

As such, the shift towards OSE versus Facebook is likely reflective of a shift in our general use of apps.  It seems to me that we are becoming less inclined to use social media and instead are preferring to use apps that are more wholesome and private, confined to just our friends and family. Against the backdrop of trust issues with Facebook resulting from its data breaches, coupled with the user experience offered by other apps, it’s easy to see the appeal of platforms which are more private.

 

A look to the future

While the current rise of OSE and decline of Facebook is perhaps indicative of a general change in consumer attitudes towards social media, it would be remiss to assume that this will be sustained. After all, it’s important to remember that despite its recent issues Facebook remains the most used social media platform in the world.

 

What’s more there is nothing to say that OSE won’t start to tune in to this new era of vanity social media, where we are showing off how fantastic our lives are. If this is a route it goes down, seeing people use it to self-promote rather than using it for the greater good, in time it could become similar to Facebook. And who knows at that point it could even become an attractive acquisition target for Zuckerberg and co.

 

Regardless of what the future may hold it’s exciting to see new, fresh platforms taking off, challenging existing ones to up their game.

 

 

 

 

Tagged with: Public Relations, Public Relations North West, Social Media, Tech PR Manchester agency, Tech PR. Digital PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

PR resolutions for 2019



As the year draws to a close, it is customary to reflect on the year that has passed and set goals and plans for the year to come. A key tradition at this time of year is to make resolutions for the year ahead - both personally and professionally. In keeping with this tradition, we asked some of the Refresh team for resolutions for 2019.  

Laura, managing director

1.Don’t panic, stay strong

2019 is going to be a major year of change in our political landscape. As speculation grows about how Britain will leave the EU, companies are currently in no-man’s-land, which makes planning for 2019 and beyond a challenge. For the majority of our clients it’s business as normal, and until we know more, there’s only so much we can all do to hedge our bets. And absolutely, we work with each of our clients to respond to their changing agendas – and we’ll continue to do so as 2019 evolves.

What we do know in times of uncertainty is that businesses which hold their nerve, and look for opportunities to evolve with the changing landscape (however tough it may seem), often come out on top. I will therefore always argue that PR is integral to supporting a business through times of change, so it’s going to be an exciting year for us as we work with existing and new clients to support them through the twists and turns.

2. Get prepared

As an amount of volatility is expected in 2019, a key resolution for businesses should be to get all their ducks in a row as soon as possible. Brief all external agencies quickly, and have them ready and on standby for if/when you need to increase their service levels. If a challenge hits your business and there’s no PR agency support in place, it’s going to be extremely difficult to find agency support at the last-minute. Rushing could ultimately lead to the wrong choice; having an agency you trust and want to hear from (sometimes multiple times each day) is crucial, so not only is this a capability/business match, it’s also about having a good relationship with like-minded account handlers who can understand your requests and action them immediately.  So get prepared but take your time and find the right agency for you.

3. Work out what return on investments truly means for you

For each of our clients, strong ROI means something different. Have a look at your PR metrics and make sure they can stand up to scrutiny from the FD. In 2019 and beyond it’s going to be ever more crucial to demonstrate strong ROI, and the business impact that all elements of the marketing mix are having.

PR must stand up and be counted, so how can it make a tangible difference? If you haven’t already, ask your agency how they propose measuring this. If your FD came in tomorrow and needed to cut budgets, would the PR spend be protected because of the value it’s delivering? Make this a resolution in early 2019 and it’ll make the process of collating 2020’s budgets a lot easier!

Lucy, account director

1. Integrate with clients more closely

As an industry we should be spending more time working out of clients’ offices. In a world where email is king, it can be easy to fall back on this, but getting in front of clients and really integrating in what is going on in their businesses is crucial. The entire Refresh team will be making a bigger effort to hot desk from clients’ offices throughout 2019.

2. It’s time to PR ourselves

As an industry its high time we bigged ourselves up more! We do an amazing job shouting about what our clients are doing but rarely shout about the cool things we’re doing. An agency’s own PR often falls to the bottom of the pile, but expect to hear more from us on this front next year!

3. Continue to upskill

It might seem an obvious one but we must keep learning new skills. Every year, PR becomes even more united with the general marketing and digital mix. The team at Refresh will be looking to further broader their knowledge and not just rest on our laurels – whether that’s dipping our toes in coding or digital marketing, or taking a crash course on influencer marketing.

Matt, senior account manager

1. Keep the basics front of mind

As digital platforms evolve, the media landscape changes and new buzz words like ‘influencer outreach’ bubble to the surface it is easy to get distracted by the latest shiny toys. However, while these new platforms, channels and techniques will play an important role in helping us to reach audiences and drive engagement it’s critical that we don’t forget the fundamentals in the process. Good content, good stories, and good pitching will remain king in PR in 2019 and we’d be wise to ensure these skills and competencies don’t slide at the expense of the next big thing.

2. Become a trusted advisor

All too regularly PR agencies are too easily pressured into actioning something for a client that we would advise delivers little value. However, if we move the perception away from ‘supplier’ to ‘trusted advisor’ we would be better placed to push back on ideas that are unlikely to pay dividends for the overall PR strategy.

3. Pause for thought

PR is a fast paced environment to work in, constantly striving to keep up with the news agenda and ensure no opportunities are missed. However, in 2019 there were one or two mishaps in the PR world which resulted from going ahead with an idea before fully thinking it through. As such it’s critical that we make sure we take time to pause and evaluate ideas before pressing the launch button.

Got your own ideas? Please add them to our list below!

 

 

 

 

 

 

Tagged with: B2B PR agency Manchester , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, resolutions

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The top tech round-ups of 2018



It’s been a brilliant year for tech, with advances that couldn’t have been imagined in our wildest dreams a few years ago! As you may have been able to tell from some of our latest blog posts, at Refresh PR we love a bit of tech and we’re extremely excited about the future of tech (particularly in our beloved Manchester!).

 

In this blog we’ve pulled together our top tech roundups from the year. If you want the best gadgets, the most interesting stories or the more niche tech, we’ve got a round up for everyone.

 

Engadget

This article focuses on the successes within tech. In a year with many things to complain about, Engadget has found many things worth celebrating. As well as the obvious tech such as phones and laptops, this piece also looks into mini synthesizers, retro emulators and e-readers.

 

TechRadar

TechRadar has pulled together a list for people who expect the best. If only the best is good enough, this is the roundup you need to read. For each category within the round up, there is only product/service, and the article will be continuously updated when something new takes the top spot – so you know you are truly getting the most up-to-date best of the best.

 

Alphr

This roundup describes 2018 as ‘a turbulent one in tech’. The article describes some of the complex news stories that have made headlines over the past year. From Facebook’s Cambridge Analytica scandal to some of the year’s most shocking data hacks, this article has got all the ins and outs.

 

BestProducts

If you are someone that loves to have every bit of tech that’s out there, then this is the one for you. The 100 coolest gadgets of 2018.

 

Popular Mechanics  

And last, but certainly not least, a nod to another one of our passions at Refresh PR, food and drink, with this article on ‘The Best Gifts for the Tech-Loving Foodies in Your Life’. From red wine aerators to coffee mills, there are a few things we wouldn’t mind on this list!

 

The future of tech

What is to come in 2019? We’re already looking forward to seeing 2019’s roundups, and comparing them to the roundup’s in this blog post, because let’s face it every year we sit and think how did we possibly live without the tech that now exists? Stay tuned to our blog for more updates, round ups and insights into the tech industry!

 

 

Tagged with: B2B PR agency Manchester , tech, Tech PR, Tech round up

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Influencers: Are they still influential?



2018 has undoubtedly been the year of the influencer… whatever industry you are in, from tech to plumbing and from food and drink to construction, there will be people with a huge online following who are now promoting brands and making a living from social media activity. This ‘trend’ of influencers has gained praise and criticism alike, because amongst all of the genuine influencers, you can often find people who have paid for followers in a bid to become ‘Instagram famous’.

 

I recently attended a brilliant and insightful Chartered Institute of Marketing influencer event at Manchester Metropolitan University. The event reaffirmed my belief that the good outweighs the bad when it comes to influencer marketing, and that despite the rise in the number of influencers, they are definitely still a force to be reckoned with.


The making of an influencer

The panel at the event started out by discussing what makes an influencer, for instance can you be an influencer if you have under 1,000 followers? After all some people have more than 1,000 followers that are just their friends. However, after some discussion, a conclusion was reached that in some cases fewer followers can mean a more engaged following. Through being more engaged, the followers often care more about what the influencer has to say, which can be more valuable.

 

By taking this view, this saturated market can definitely be seen as an advantage, as it just means more choice. For different opportunities, companies can target niches and specific sectors, whereas in the past only ‘traditional celebrities’ and large multinational companies with big budgets had the means to do this. Now, whilst celebrities with millions of followers are still most likely to promote bigger brands, micro influencers (people with 10,000-50,000 followers) are more accessible to smaller companies with smaller budgets.

 


The role of social media

Social media has also meant the rise of unlikely influencers, for example 30 years ago I don’t imagine you’d find many builders that could reach tens of thousands of people as easily as they can now via social media communities. This means that influencers are not just useful to obvious brands, there is an influencer for everyone! This view was supported by a number of statistics at the event. For example:

- 81% of marketers that have used influencers have found them to be effective

- 51% of marketers believe that they have a better customer base due to influencer marketing

- Social Media Explorer discovered that 92% of consumers are more likely to trust an individual (influencer) over a brand

 


Trusted voices

One of the final points made at the event was that 92% of consumers say that they trust word of mouth recommendations, and that influencers are basically an extension of this. For me, this really solidified the important role that influencers should play in a marketing strategy. We all listen to recommendations from friends, family, colleagues, and anyone with an opinion that we trust. And ultimately, that is all influencers are, just an extension of every day word of mouth recommendations. It’s nothing new, it’s just the social media tools that are different. And even with the rules of social media that state you must put #ad in any paid for posts, if followers trust and engage with an influencer, this #ad is irrelevant and people will still listen.

 


Importance in PR

So why should this be considered in PR? As reiterated throughout this blog, influencer marketing is going from strength to strength as the world becomes increasingly integrated. From a public relations perspective, this opens doors to a number of opportunities to improve and increase awareness for businesses through relevant influencers. 

 

 

 

Tagged with: Influencers, Lifestyle, PR, Product Placement, Public Relations

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The Tech Ghosts of Future, Past and Present



There’s nothing like the impending festive period to focus the mind on how quickly time flies. We’re just over a week away from calendars flipping into 2019 yet it seems like a mere blink of the eye since 2017 morphed into 2018.


The speed of which time seems to pass us by, is no more profoundly felt than in the world of tech. We all know the famous quote ‘a week’s a long time in politics’, well in tech sometimes it feels like a day is an eternity such is the speed of change.


So, in an attempt to both take time to reflect and to get into the Christmas spirit, I’m going to attempt to take a leaf out of a Charles Dickens book (quite literally) and condense a year in tech down to a night of vivid dreams (well, a blog actually).


The Ghosts of Technologies Past


If there was to be a ghost appearing from technology’s past this year it would undoubtedly be visiting the CEOs of some of our tech giants with a warning about taking users for granted. Both Facebook, with the Cambridge Analytica scandal and security breach that affected 50 million users, and Twitter, with its lax policy on extremist users, were in the limelight for all the wrong reasons in 2018.


And it wasn’t just social media giants that found themselves in stormy waters. Google faced rebellions over its Dragonfly project, which aimed to create a censored engine for the Chinese market and Project Maven, a programme to produce a computer vision system for warfare, prompting several members of staff to resign.


What all of these incidents made clear is that while people may well be heavily bought into - even maybe reliant - on these tech giants, they expect them to follow a certain ethical code and not to just expect them to accept any actions they decide to take. Moving into 2019 it will be interesting to see whether these incidents see a greater moral consideration in future tech developments and projects.


The Ghost of Technologies Present


For all the warnings of the Ghost of the Past, the Ghost of Technologies Present will almost certainly arrive with a more positive message. There is no doubt that tech is booming. In the UK tech is growing nearly three times faster than the overall economy. Globally the sector is seeing more and more star-ups bringing innovative products and solutions to the market. So, all in all it is a positive industry to be in right now.


However, for all that positivity it’s vital that the sector doesn’t get complacent. Some of us are old enough to remember the dot com crash of 18 years ago and there are small signs that, if the sector doesn’t take steps to prevent it, another similar crash could be on the horizon. It might seem unnecessarily gloomy given all the positives but I don’t remember the Ghost of Christmas Present rocking up with a sleigh full of joy inducing gifts!


The Ghost of Technologies Future


The future of tech is exciting – change, evolution, revolutions even, are occurring all the time in this vibrant sector. But let’s face it, in the UK’s 2018 edition trying to make a prediction is just downright foolhardy – I don’t need to spell out the B word right? And let’s not even spell out GE – it might just push Brenda in Bristol over the edge.


Uncertainty aside I’m going to stick my neck on the line here and make one bold prediction that I believe that any Ghost of Technologies Future would deliver. Ahem, are we ready: AI will once again dominate column (or blog) inches in 2019 with the potential it has to deliver. It will once again advance and evolve and we’ll start to see its capabilities harnessed more widely. However, for all the hype it won’t advance to the stage whereby the machines will rise and take all our jobs. That’s a positive outlook isn’t?


Anyway, I hope you all have a very merry Christmas – I best sign off this blog post now, I’ve just received an email from the MD calling me into a meeting about the PR Professional Humanoid Bot 2000……….

 

 

Tagged with: B2B PR agency Manchester , tech, Tech PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Three Months as a Grad at Refresh PR



Entering the daunting world of work

Having finally parted with the safety blanket of education, it was time to go out into the ‘real world’ and find myself a job. And whilst the opportunity to take my life wherever I desired was exciting, I know I speak for a lot of graduates when I say that the prospect of transitioning into the working world was also quite daunting.

 

The pressure to succeed and make the right decision to effectively justify all of my hard work up to this point became overwhelming at times. I was about to embark on what I hoped would be an exciting and fulfilling career, and it was important that my final step into adulthood was the right one.


Application process

Following a CV screening and telephone interview, I was invited to an assessment centre at the Refresh PR office along with five other graduates. The day consisted of multiple group and individual assessments followed by a final interview which allowed me to get a better feel for the company.

 

To me, people are the most valuable asset to any successful business, and upon meeting the team at Refresh, I knew I wanted the job almost straight away. Great people coupled with company values that paralleled my own assured me that I would be a good cultural fit.

 

On the job

Like a lot of media and communications graduates, I never thought my first job would be at an agency like Refresh, but now I can wholeheartedly say that I’m so glad it is.

 

Perhaps what I value most in my new role is the exposure I receive to all aspects of the business on a daily basis. There is a real team vibe in the office and I am able to sit with senior people who have years of industry experience and are always more than happy to lend their time and expertise. My colleagues are passionate about what they do and have a wealth of knowledge in a range of sectors including tech, food and drink, and the built environment.

 

I enjoy the fast-paced and varied agency setting, and though it sounds clichéd, no two days are ever the same. One day I could be implementing a multi-platform social media campaign for one of our clients, the next I could be networking with the heating installer and plumbing community rallying up entries for the famous Heating Installer Awards. I’m already seeing tangible results from the work I’ve been doing for clients which is such a rewarding feeling.

 

I was given responsibility from day one and have a great support system around me, as well as a structured personal and professional training and development programme which covers all aspects of PR to run alongside my day job. This will ensure that by the end of the year-long programme, I will have a well-rounded and refined skillset that will serve as a foundation for the rest of my career.

 

It’s also a really exciting time to have joined Refresh. In the short time I’ve been here, the agency has scooped two prestigious industry awards and seen multiple new business leads come through from companies which are keen to join our rapidly expanding client base. I’m eagerly looking forward to immersing myself in the client journey from the very start of the process in the New Year and (hopefully) creating some award-winning work myself!

 

I wanted to join a company that was innovative, collaborative and made a difference with the work it does, and Refresh PR is all of this and more. Everyone brings something different to the agency, and together we have an amazing opportunity to craft the company’s future and continue to reach new heights. I can confidently say it’s an environment in which I will learn, grow and fulfil my potential with a clear path for career development.

 

Refresh has set the ladder out in front of me, now it’s up to me to climb it.

 

Advice for other grads

-        Match the company’s culture and values with those of your own: This is everything. If this isn’t right, chances are you won’t enjoy the work you do

-        Find your unique selling points: Every man and his dog has a degree these days, so focus on what makes you stand out and shout about it

-        Practice competency-based interview questions: Employers will very often want to see how you can think on the spot and respond to situations

-        Fail to prepare, prepare to fail: Whether this mean prepping for an interview, research for a client meeting, or even planning what you’re going to have for lunch tomorrow, it always pays to be prepared

-        Take a gap year/time to think: This is possibly the best decision I’ve ever made. I got to experience incredible new places, immersing myself in different cultures and gaining valuable new perspectives. My gap year also gave me lots of thinking time to reflect on what specifically I wanted to do with my career (and everything else in my life). Plus, when will you ever get a better opportunity to take time off?

-        Make use of your colleagues and don’t be afraid to ask questions (even if you think it might make you look silly): Your colleagues will have all been in exactly the same position as you in the past, so they’ll know what you’re going through, and they’re there to help! Feed off their knowledge and learn from them

-     Always look forward: View all experiences and mistakes as opportunities to learn; take all feedback on board and use this to be even better in the future

 

 

 

Tagged with: Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Tech Thrives Outside London



For many of us living outside our nation’s capital, we can be left exasperated by how ‘London- centric’ business and the media can be - especially when there is so much going on outside the M25. However, it’s something that we seemingly can’t avoid and just have to get on with or risk becoming bitter and twisted over the imbalance.

 

Equally, for the frustration at the London-centric attitude that prevails, the rest of the nation is not blind to its weaknesses. After all, if the rest of us are going to compete with the capital city, attention needs to be drawn to shortcomings that may exist to ensure that they are addressed, enabling us to become stronger and stronger.

 

As such, there were mixed emotions recently in the Refresh office when we saw the Guardian run a story under the headline ‘Can Tech Thrive Outside of London?’. On first reading there was a sense of indignation at such a patronising headline: one look at our recent blog posts is enough to tell you that in Manchester alone the tech sector is booming.

 

The city already supports 62,653 digital jobs, creating an output of £2.8 billion per annum.  What’s more, the most recent Tech Nation report revealed that almost 70% of tech investment in 2016 took place outside of London, with £78 million of this invested in Manchester, making it the UK’s second largest tech cluster.

 

However, on further reading, the article was far more balanced than the headline perhaps suggested. Covering a roundtable sponsored by Cisco, the article sought opinions from senior figures from across the UK tech sector on the challenges tech companies face outside of London. 

 

Structural Weaknesses

Speaking at the event, Mike Jackson entrepreneur success director at Tech Nation, told participants that while there are distinct advantages to being based outside the capital (such as a lower cost of living), businesses are still hamstrung by four primary problems. He outlined these ‘structural weaknesses’ outside London as:

1.      Access to capital

2.      Access to growth space for businesses that are growing

3.      Access to second-generation mentorship i.e. experienced people who can help develop younger employees

4.      Wider access to talent such as CTOs, CMOs and CPOs

 

Some of these challenges are not surprising, after all we have explored them in recent blog posts looking at the need for office space and the potential skills gap that is developing in the North. However, the roundtable shed light on some of the issues around the senior staff shortage, further expanding on the skills gap. 

 

Salary drop versus lifestyle boost

For instance, when it comes to the skills gap, one of the problems discussed was people expecting a London salary in Northern cities. Speaking at the roundtable Sarat Pediredla, CEO of Newcastle-based Hedgehog Lab, a tech consultancy, noted that when speaking to senior people based in London there is a “mental block to reducing your wage” despite the fact that a five-figure salary in Newcastle instead of a six figure one in London will “leave you in a comfortable place”.

 

Andy Cooper, co-founder of Draw & Code, a tech studio in Liverpool, said that he felt this message was starting to cut through as tech professionals from London were starting to look for a more affordable lifestyle, including cheaper housing, in the North, saying that he no longer had any issues attracting people to the business. He noted that for those wanting to save to buy a house or start a family the North was an attractive alternative to London.

 

There are strengths – and they need to be played to

In addition to challenges the Northern tech sector faces, the roundtable also highlighted its strengths, including that it is easier to collaborate than in London. Vimla Appadoo, service designer at FutureGov commented that the more “open” northern attitude, and the smaller nature of its towns and cities, gives it a distinct advantage over the capital as “across the north you can know all the startups and all the founders, and what the events are – and you can get involved.”

 

This view was seconded by Ian Finch, Chair of BIMA North West and founder of digital agency Mando, who argued that collaboration has become increasingly important to the tech industry, saying that “you can’t do multiple things well, so the way digital has gone you have to collaborate. The people who’ve been slow to collaborate are dying off.”

 

The future is bright

As a result of the strengths of collaboration and its ability to offer a more affordable lifestyle, the conclusion of the event sponsor, Cisco, was that the future for the Northern tech sector is bright. Speaking at the event, CTO John Johnson said he was positive about the future as “investment in the north now is increasing at pace”, giving a vote of confidence to the tech sector outside of London. Indeed, this tallies with our own experiences of a UK tech scene which is exciting and thriving, and without doubt cities across the North are playing a critical role in its success.

 

 

 

Tagged with: North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Tech PR agency, Tech PR Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh PR takes top spot at the national Construction Marketing Awards 2018



Refresh PR has won Best use of Press and Public Relations at the national Construction Marketing Awards 2018 for its industry-leading Heating Installer Awards campaign.

 

Refresh PR Construction Award

 

 

 

 

 

 

 

 

 

 

  

 

The awards, designed and launched by Refresh PR four years ago, were initially developed to support plumbers and heating installers who were delivering high-quality, professional work to homeowners and commercial companies across the UK but facing increased competition from unqualified workers.

 

Evolving over the past four years, the awards still remain true to their roots while incorporating new elements, including a search for the best apprentices across the UK.

 

Sophie Smith, awards director, commented: “We’ve worked closely with our sponsors over the years, who realise that while the value for heating installers is in the credibility that the awards bring toRefresh PR Construction Marketing Award winner their business, the value for sponsors is in being able to form strong working relationships with these key industry influencers. It is a form of sponsorship that delivers so much more.

 

“We’ve built the campaign in this way to ensure we maximise opportunities for heating installers at every point, whether that’s incentives to enter or prize bundles for regional and national winners that deliver real business benefits for them. At every point possible we’ve kept the campaign digital, with a real focus on creating a supportive community on social media. The challenge now is to continue to evolve to strengthen it again for Year 5!”

 

Beating off competition from five other campaigns, which included Refresh PR’s own PR work for www.myglazing.com, the judges had the following observations: “The campaign had very clear outcomes versus objectives which were surpassed in all cases. Research was undertaken with key audiences and plans made to evolve the awards and introduce new elements. The campaign clearly met its objectives, delivering an annual awards campaign that can grow in future years.”

 

Refresh PR was shortlisted for three other awards on the night including two Best Mid-Budget Campaign awards and national PR Agency of the Year.

 

Laura Mashiter, managing director of Refresh PR, said: “This was a real highlight in Refresh PR’s year. 2018 has been a year of fantastic PR campaigns in the sector produced by some top agencies, making this recognition even more special. Refresh PR's Heating Installer Awards campaign continues to gather momentum thanks to our amazing 2018/19 sponsors, and despite already being part way through Year 4 of our campaign, it's about time the team working on this account took a step back and realised just what they have achieved and how far they have come in a relatively short space of time.

 

“As we go into another year faced with more political uncertainty and Brexit debate, PR campaigns must be able to demonstrate true business benefit in order to secure the support of the Board. Creative campaigns that can cut through the noise to deliver real value will always be in demand, so it’s up to us to continue to push the boundaries and use all the communication channels we have at our disposal – from social media and influencers to broadcast, print and online – to ensure clients’ messages are being heard.

 

With the shortlists and win, Refresh PR cements its place as one of the UK’s leading construction agencies on the national league table.

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction Marketing Awards, Construction PR, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Manchester now rivals some of the top cities in the world for tech: why the sector needs to shout about it more



I’ve come out of two events in recent weeks, centred around Manchester’s digital tech sector – Manchester Digital’s ‘digital revolution’ and Insider’s ‘Northern Powerhouse digital and tech conference’ – feeling energised, excited and proud to work in the sector. I genuinely think you’d struggle to find a more exciting place in Europe to be doing business in the tech sector than Manchester.

 

While skills, talent acquisition and retention, the region’s digital ecosystem, and investment were of course high up on the agenda at both events, I wanted to write a few words about something else: marketing and promotion. Attending these events and hearing about the exciting things going on in our city and region, I’m often taken aback at the number of companies that are doing brilliant things in the sector, but forgetting to shout about it.

 

Why it’s important

For companies with their heads in R&D, their latest round of investment, trying to attract and retain staff, or any of the other critical focuses of an innovative tech company, it’s easy to see why promotion often falls to the bottom of the pile.

 

However, prioritising promotion will often lead to benefits in a number of the above areas – whether that’s more investment opportunities through increased awareness in the right places, at the right time, or attracting staff due to prioritising building a great brand on social or sharing regular positive news stories, for example.

 

How tech companies can do more of it  

But, with PR options often feeling like a minefield, how can time-strapped entrepreneurs choose which tactics will benefit them most? Of course, that’s down to the goals and objectives of each individual organisation, but there are number of ways to get you started:

 

Figure out what you need from PR

It’s easy to fall down the route of taking a scatter gun approach to PR, particularly in the early stages. This can, however, leave you time poor, stressed, and unable to realise all of the opportunities afforded to you through it. Start by working out your PR aim by asking yourself why you need PR and how it can feed in to the wider business goals? Cleverly thought out PR campaigns can help you achieve a number of core business objectives - from gearing your business up for investment or sale, to launching a new product or increasing sales – so it’s crucial you identify the business need and mould your PR around it. 

 

Make a name for yourself at events

Events will always be a great way of meeting likeminded people and sharing your story. Securing a speaker or panellist slot is a great way of raising your profile and demonstrating expertise on key topics, themes or issues. You’ll often find that these opportunities don’t start and end with you up on that stage: there are lots of opportunities for cross promotion, whether that’s blogging ahead of the event, being included in post-event press coverage, or tagging onto social media campaigns around it. In terms of the events to target, it’s worth considering getting out of your comfort zone and instead of going to solely tech-focused events, seek out ones in other sectors, where you’re keen to make inroads.

 

Make the most of industry bodies

If you’re member of a trade organisation, such as Manchester Digital, ensure you make the most of your membership. Many of these organisations will offer promotion as part of your membership – whether that’s a profile page on their website, shout outs on social media, allowing you to draft content for their websites and eShots, or even be part of news stories they’re putting out to media. Speak to your contact at any trade body you’re a member of about how you can get involved.  

 

Get out there!

Network, network, network. The more people you meet, the more you’ll be able to spread the word about what you do: simple. While it can be difficult to find time to get out to these events, if you select them wisely, they can bring huge benefits. Consider making the most out of networking sessions by talking to as many people as you can while you’re there, engaging in any social media before or after the event by following event hashtags, for example, or writing up a short LinkedIn or blog post following the event to give your time there more longevity.

 

Leading the way

Manchester and the wider North West are making strides towards becoming one of Europe’s top tech destinations. However, in order to ensure sustained growth, businesses must understand the importance of PR and marketing, whether that’s starting small and testing the waters or employing the help of a specialist PR company to elevate your business to the next level.

 

 

 

 

 

Tagged with: B2B PR agency Manchester , Manchester, Networking Event, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West, Tech PR Manchester agency, Tech PR. Digital PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The next PR skill shortage will be of our own making



Refresh PR’s HR team recently launched our first ever graduate development programme leading to the appointment of Ben as our Junior Account Executive.

 

A one year personal and professional development scheme, the programme will provide Ben with support from a mentor and full cycle of experience and development to cover every aspect of PR. This includes a programme of learning outside of the day job which is on a par with our internal development programme for current rising executive talent.

 

The scheme itself had over 150 applications within 72 hours of it being advertised and interest was so intense we had to freeze applications sooner than we had originally intended. Not only were we completely taken aback by the sheer volume of applications but also by the high standard of them which made the process highly competitive. 

 

It was incredibly difficult to whittle the 150+ applicants down to an initial shortlist of 25 all of whom were interviewed by phone before a final six were invited to participate in an assessment day. The day, much like the shortlisting process, highlighted just how much raw potential PR talent there is out there for the sector to tap into.

 

However, while this does gives cause for optimism, it should be tempered by the reoccurring theme that cropped out throughout the assessment day: the lack of opportunities grads are being offered when trying to get their break into the PR industry. The overwhelming consensus was that there is a vicious circle whereby every job requires experience. However, without being taken on they are unable to gain that experience unless they take on unpaid internships – which they simply can’t afford to pursue.

 

Given the number of new agencies being formed, and the growth in the sector, it seems almost obvious that recruiting graduates for training within the sector is the right step to take. But after we spoke to applicants they reported that ours was one of the only PR grad schemes they had ever seen advertised.

 

This creates two major issues, the first being that talent is lost. From our experience it is evident that there is lots of interest in PR as a career choice, but without entry level opportunities the talent will undoubtedly turn to other sectors to kick-start their careers. This in turn creates a future skills shortage at mid-management level.

 

In 2008, after the recession hit, PR, along with many other sectors, suffered and as a result stopped recruiting at entry level. This was a temporary fix; it wasn’t an issue at the time, but it has created a skill shortage now, at middle management level: the exact level where people who were recruited in 2008-12 are now sitting. Or in other words, as a result of the drop in entry-level recruitment ten years ago there is now a dire shortage of talented account management level staff available today.

 

Sadly, it seems, we haven’t learned from the enforced choices we had to make as a sector during the recession. Not only are we suffering from the knock-on effects of that time period, but we’re risking recreating the issue for ten years down the line by not recruiting entry-level talent in the here and now. And if we are to avoid another future skills shortage, things needs to change and companies need to offer talented grads opportunities – because if we don’t we’ll only have ourselves to blame.

 

 

Tagged with: B2B PR agency Manchester , jobs in PR, jobs in PR in Manchester, Manchester, PR agencies Manchester, PR Agency Manchester, PR skills shortage, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh PR earns silver stripe at North West CIPR PRide Awards 2018



Refresh PR has scooped the Outstanding Small Public Relations Consultancy Silver Award 2018 at the North West CIPR PRide Awards 2018.

 

The awards, judged by a panel of leading industry experts, took place on Wednesday 7th November at the Hilton Deansgate in our hometown of Manchester and celebrated the achievements of outstanding businesses and individuals in public relations across the region.

 

More than 320 PR professionals were in attendance to represent the North West’s flourishing PR community at the UK’s most prestigious nationwide awards scheme in the industry.

 

On the same night, we were also shortlisted for Best Integrated Campaign for our work on The Heating Installer Awards 2018, plus another campaign, TableNow.co.uk’s search for the Professional Eater, was also a finalist and in the running for an award on the night.

 

Laura Mashiter, managing director at Refresh PR, said: “The North West CIPR Pride Awards recognise the very best in public relations from across the region, so winning the Outstanding Small Public Relations Consultancy Silver Award is a testament to our dedication and commitment to delivering tangible results for our clients.

 

“The past year has been one of rapid evolution and growth for Refresh PR, and with the team we currently have in place, I’m genuinely excited to see what another year will bring.”

 

Hayley James Chart.PR, MCIPR, Chair of CIPR North West, commented: “The quality and quantity of top class entries for this year’s PRide Awards was once again very, very high. Everyone who was recognised should feel incredibly proud of their achievements.

 

“All our finalists demonstrated a level of insight and strategic thinking that, as the CIPR turns 70, bodes incredibly well for the future of our profession over the next 70 years.

 

“The PR profession plays a pivotal role in helping organisations and the wider public navigate the pace of change in modern life, and so I was delighted we could take a moment to celebrate all that is great about PR in the North West at the PRide Awards.”

 

If there is one thing to take away from the awards, it’s that PR in the North West is thriving, and we’re thrilled to be amidst the thick of the action. It was a fantastic evening of celebration and a pleasure to share a room with businesses and individuals that help drive the industry we love.

 

 

 

 

 

 

 

Tagged with: B2B PR agency Manchester , Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Tech and Construction Key to Manchester’s Next Wave of Growth



At Refresh PR two of our passions are the built environment and technology, so there was great excitement in the office last week when a new report identified the tech and construction sectors as key to Manchester’s - our home city - next wave of growth.

 

Published by property consultants Knight Frank, the report flagged that, generally speaking, the more commonly used definitions of tech are not broad enough and don’t take into consideration verticals including energy and environmental services, advanced manufacturing and media, advanced materials, life sciences, and marketing and entertainment. According to the study, this oversight puts the future depth and vitality of the city’s tech sector at risk.

 

For instance, in the five years preceding 2017, IT and telecoms businesses accounted for 144 occupier agreements taking 700,000 sq ft of space in Manchester. However, when broadened to include these five specialist verticals, that number soars to 406 occupancy agreements amounting to 1.4m sq ft of office space.

 

A booming sector needs space to grow

 

As such, while Manchester’s technology sector is already booming (the latest 2018 Sunday Times Hiscox Tech Track 100 featured eight Greater Manchester companies) it’s critical that the city’s real estate continues to support the needs of tech businesses. As the sector continues to grow businesses will increasingly demand office space that can flexibily cater for, and support, their needs as they evolve. Occupiers want the opportunity to scale-up and down when necessary and will be prepared to pay a premium for this privilege.

 

Indeed, the 28-page report, Catching the Next Wave: Manchester, Technology and Real Estate, emphasised that office space in the city must be both adaptable and supportive in order for tech to thrive. This way, the city can nurture the development of small, fast-growing companies that are key to attracting the attention of tech titans searching for secondary HQ locations outside the capital.

 

Success attracts success

 

Already, Manchester’s thriving technology sector has begun to attract global behemoths such as Amazon, which recently confirmed that it will take over 90,000 sq ft of space in Hanover House in the Northern Quarter. The new Northern hub will be the tech giant’s first corporate office outside of London in the UK and home to 600 staff specialising in software development, machine learning and research and development.

 

In addition to Amazon, advertising giant WPP, also announced that it is close to finalising a deal to move its entire Manchester workforce to the former Granada Studios development. The move would see 450 communications experts from Code Computerlove, MediaCom, JWT, Wavemaker and possibly Kantar consolidating offices under one roof. While not a ‘traditional tech’ company this is a prime example of a business that falls into the broader definitions of technology outlined in the Knight Frank report.

 

These two recent announcements follow on from technology services giant CGI announcing that it is set to take over 7,000 sq ft of Salford’s former Soapworks as its Northern headquarters. The £400K transformation of the former Colgate Palmolive factory is already home to a cluster of tech corporates including TalkTalk and the government’s national cybercrime operation.

 

Manchester – the second city

 

It is perhaps not surprising that so many tech giants are turning to Manchester as a second home for their UK operations. The most recent Tech Nation report revealed that almost 70% of tech investment in 2016 took place outside of London, with £78 million of this invested in Manchester, making it the UK’s second largest tech cluster with nearly 70,000 employees.

 

Tech companies are without doubt the industrial giants of our age, and Manchester’s real estate market is fast becoming a hotbed to house them. Whilst the current growth is very promising, it is vital that the city continues to build on this momentum by providing diverse, collaborative and adaptable work spaces too keep up with demand.

 

 

 

 

Tagged with: B2B PR agency Manchester , Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester, Public Relations, Public Relations North West, Tech PR Manchester agency, Tech PR. Digital PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Factoring Brexit into PR plans



There’s no escaping the fact that the ‘fail to prepare, prepare to fail’ mantra is cliched. But it’s cliched for a reason: it’s scarily accurate – especially when it comes to business.

 

Whether it’s the development and launch of a new product or service, an acquisition, a recruitment drive, a new round of investment or anything and everything in between the key to success is planning and preparation. After all, if these initiatives aren’t executed precisely they are less likely to deliver organisational goals and potentially leave the business exposed to risk.

 

Anticipating the unexpected

 

Obviously, organisations can’t plan for everything; the nature of business is that it has a habit of occasionally throwing up unexpected ‘surprises’. But even the majority of these are foreseeable (they are usually factored into business plans) and those that aren’t are often catered for with crisis response plans.   

 

This level of preparation is not out of the ordinary; indeed in my experience I’d go as far as saying it is commonplace in business – certainly when it comes to successful ones. Perhaps it’s for this reason that I’m finding it difficult to understand why businesses are being so complacent when it comes to Brexit and factoring it into their PR and comms strategies.  

 

Putting politics to one side

 

In conversations with business the reason for this appears to be that either they don’t want to appear to be panicking, they have no idea of the outcome (none of us do!) so don’t see the point in putting time into creating plans which may be shelved in a few months, or that they don’t want to be seen as coming out in favour of or against the act of leaving the EU. But factoring this into their comms strategies is not a question of scaremongering, talking politics or debating the merits, or drawbacks, of Brexit. Nor is it a case of trying to predict what the final ‘deal’ will look like; it’s simply about having the same pragmatism that already exists across the business; i.e. assessing and planning for all possible outcomes. And you never know, time spent away from the business planning could even throw up some genuine new ideas, Brexit or not!

 

Any form of Brexit that seismically changes how organisations conduct business will undoubtedly require them to make moves to respond to any challenges that arise. For instance, your distribution network might be affected delaying deliveries or an impact to your supply chain may slow production, or you may need a new operational model to continue serving markets outside the UK.

These are all challenges that might not only need to be addressed but will also need the action plan for how they will be tackled communicating to key stakeholders – including customers, investors, employees (etc)  in order to minimalise any impact. And, putting it bluntly, it seems a highly risky approach for any business that is not taking steps to factor these feasible possibilities into their comms strategies.

 

Factoring Brexit into PR and communication plans

 

This should be approached in a similar way to a crisis communication plan (not that I am saying Brexit will be a crisis – remember we’re putting politics to one side here). This means paying consideration to what messages and information you will both want, and need, to communicate– as well as how this will be communicated. How will you reassure all stakeholders that, in the event of the media frenzy that will arise from a ‘no-deal’ scenario, you are responding and taking steps to safeguard the business? The answer, of course, is a well-planned, well executed PR and communications plan.

 

It might be that Brexit is a huge success but I don’t believe that having a contingency plan is a bad decision. It’s simply the politically neutral act of preparing for all outcomes and makes commercial sense. And, in the event of the worst happening, any failure to have prepared for this in your communication plans could only add greater uncertainty, and possible confusion, to what will already be a fraught situation. And as we all know those conditions are rarely conducive to business success.

 

For more information please contact info @ Refreshpr.co.uk or call us on 0161 871 1188.

 

 

 

Tagged with: B2B PR agency Manchester , Brexit PR plan, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR event, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Persimmon – A Reminder that Media Training is More than a Nice to Have



When talking to businesses they can sometimes be reluctant to invest in regular media training, after all “it’s just a conversation with a microphone isn’t it?” However, this couldn’t be further from the truth. In reality, handling the pressure of journalistic scrutiny, the camera and the microphone while also managing to make it look like ‘just a conversation’ requires a combination of skill and training.

 

Still unconvinced? Then just ask Jeff Fairburn, CEO of Persimmon Homes, who has not only come in for criticism but also become a minor internet celeb, after a media interview went wrong with BBC Look North.

 

If you haven’t already seen it you can see the clip here but as a quick summary Fairburn walked off camera mid-interview after being asked about the £75m bonus he had received from the PLC last year. The interview had been going well as Fairburn discussed Persimmon’s performance but turned sour when the journalist, Spencer Stokes, asked Fairburn about the payment.

 

Caught off-guard Fairburn, stuttered before a PR professional could be heard instructing Fairburn not to answer. As Stokes pressed on with the line of questioning Fairburn stood in silence before walking off to be heard describing the situation as ‘unfortunate’ off-camera.     

 

Neglecting media training 101

In a mere 45 seconds Fairburn provided a crash course in basic media relations errors. He was caught off-guard suggesting a lack of preparation (especially considering the furore over the bonus only 12 months ago which made the question entirely predictable); failed to respond to the change in tact; didn’t regain control of the conversation and let emotion take-over.

 

For good measure Fairburn also criticised the journalist – a definite no-no - for asking a fairly reasonable question of a CEO of a PLC. The end result was presenting a negative image of both himself and the company. This catalogue of errors would all have been coached against in any media training session. 

 

Mistakes happen to the best of us

Of course, when viewing the clip, you may still feel that you simply wouldn’t make those mistakes – and maybe you wouldn’t. But let’s not forget that this is the CEO of a publicly listed company who will be well versed in handling the media – it’s not like he will be inexperienced in handling pressure situations. Yet he still managed to fall foul of a media relations disaster.

 

If that doesn’t convince you that media training and regular Refresh-er sessions are a worthy investment nothing will. And let that be at your own peril. 

 

 

Tagged with: crisis management, Manchester, media interviews, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Five Construction Marketing Awards shortlists for 2018 for Refresh PR



It’s safe to say that Refresh knows built environment PR. A team of sector specialists executes considered and strategic campaigns for clients on a daily basis. The UK's Construction Marketing Awards (CMAs) are therefore a key calendar date. As a chance to go head-to-head with other agencies, each shortlist gives the hard-working team at Refresh an opportunity to celebrate a job well done that year.

 

An email from the organisers today informed the delighted team that Refresh had been shortlisted for five national Construction Marketing Awards:  

·        PR Agency of the Year 2018

·        Best use of Press & Public Relations – for the Window with a View for the Glass and Glazing Federation

·        Best use of Press & Public Relations – for the Heating Installer Awards 2018

·        Best Mid-Range Budget (£25k-£50k) - for the Window with a View for the Glass and Glazing Federation

·        Best Mid-Range Budget (£25k-£50k) - for the Heating Installer Awards 2018

 

The Window with a View campaign, which Refresh PR created and implemented on behalf of the Glass and Glazing Federation’s consumer website, MyGlazing.com, searches for the best views across the UK. In 2018 Refresh generated first-class entries, millions of page views from coverage off and online, and moreover a host of results aligned with the client’s key business objectives.

 

Refresh was also able to prove the tangible benefits of being part of The Heating Installer Awards, which in 2018 are sponsored by Danfoss, Geberit, Glow-worm, Polypipe and leading industry magazine, Installer. Each year the awards scheme gets bigger and better, with 2018’s winner having just returned from a trip to Denmark with Danfoss.

 

With almost seven decades of construction PR experience, the team at Refresh is now providing PR campaigns for over a dozen clients within the built environment and building products sector, while heading for an agency-wide record growth year.

 

View the full shortlist here: http://www.cmawards.co.uk/shortlist-announced-for-the-construction-marketing-awards-2018/

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction, Manchester, North West , PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh PR Graduate Programme 2018




We’re looking for talented Graduates to join our 1-year Graduate Development Programme starting in October 2018. We’re looking for confident and articulate people with a passion for PR who will relish the chance to join the team as graduate PR executive working across a range of B2B and consumer accounts in the built environment, e-commerce, tech and food and drink sectors.

Working in a fantastic location in the Northern Quarter, we’re a sociable bunch of like-minded people who really enjoy what we do. We’re proud to be a fun, friendly team offering a more flexible approach to work. We’re looking for people filled with energy and enthusiasm who are proactive, persistent and methodical in their approach with a real eye for detail and may even pride themselves on being a perfectionist! Considerate and supportive; we want real team players with the ability to remain calm and considered when faced with new or pressurised situations.

Our fast-growing client base ranges from cutting-edge business start-ups to national companies across both private and not for profit sectors. As a fast-growing business, we can offer you the unique opportunity to contribute to the direction of the organisation. What’s more, we’re dedicated to helping our graduates grow and achieve their potential through The Refresh Graduate Academy – a programme of structured training and development, created and delivered by experienced PR practitioners and expert trainers. This unrivalled programme of discovery and development provides you with all the key skills that will help you to become a highly effective account executive and future business leader whilst progressing your career with Refresh.

The Refresh DNA

The Refresh DNA is something that people from across our business were involved in developing. Every aspect of it represents how we all need to work together, every day, in order to support our future success and continued growth. The DNA clarifies the skills, knowledge and behaviours that we look for in everyone as they’re critical for delivering the high-quality service that our clients have come to expect:

Focusing on clients – providing outstanding service, developing opportunities to retain and win business

Developing winning teams – supporting our people to achieve their potential and deliver results for the business

Building strong relationships – communicating and influencing to build understanding and collaboration

Seeing the bigger picture – shaping and driving the future of our business

Creating and Improving – continuously improving the way we work to be better every day

Delivering results – thinking commercially and optimising business performance, demonstrating energy, drive and tenacity.

 

More about the programme

The Refresh PR Graduate Programme is a 1-year journey of personal and professional development with support from your own mentor and full cycle of experience and development to cover every aspect of PR.

You will undertake a programme of learning outside of your day job which is on a par with our internal executive development programme for current rising executive talent.

 

What is the selection process?

We will undertake a comprehensive selection process with 3 stages:

CV selection – your CV will be scored against criteria including your qualifications and work experience.

Telephone Interviews – if successful in the 1st stage, you will be invited for a telephone interview that is based on the Refresh DNA.

Assessment Centre – if successful in the 2nd stage, you will be invited to an assessment centre which will include a variety of individual and group activities and interviews.

 

What next?

All you need to do now is decide whether after 3 to 4 years of hard work and sacrifice undertaking your degree you want to dedicate the next year to learn the nuts and bolts of a PR agency and gain an invaluable development experience that will create a solid bedrock for your lifetime career – You do? To apply please send your CV to grads@refreshpr.co.uk by 9am on 4th October 2018.

Tagged with: B2B PR agency Manchester , Graduate, graduate scheme, Manchester, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Tech Companies Thriving in Manchester



Last week the 2018 Sunday Times Hiscox Tech Track 100 ranking, which lists the UK's fastest-growing tech companies, was published, with businesses from Greater Manchester accounting for nearly a tenth of the list.

 

In total, eight Manchester based companies made the ranking which recognises those UK private technology businesses with the fastest growing sales over the last three years. Those that were included were reflective of the city's diverse, and growing, tech scene with software developers, wi-fi providers and online publishers all being included.

 

The ranking is just the latest sign that Manchester is a place where tech businesses can thrive, providing a viable alternative home to London for the UK tech sector. It follows on from a report last September that found that the city's strong tech scene would drive economic growth prospects comparable to the capital in defiance of a gloomy outlook predicted for the rest of the country.

 

As things stand the city already supports 62,653 digital jobs creating an output of £2.8 billion per annum. This is only going to increase thanks to the city's broad tech infrastructure, leading higher education institutions that drive exceptionally high levels of graduate retention and its strong investor and funding community.

 

Avoiding boom turning to bust

 

While this strong performance and positive outlook for the city's tech scene is encouraging it's critical that it does not become blind to potential threats to its future success. One such risk is a pending shortage of skilled tech professionals, as a recent report found that 91% of UK businesses expect to experience a moderate to severe shortage within the next 12 months.  

 

Conducted by recruitment firm Robert Walters, the report found that the speed of acceleration in technology capability and adoption was likely to cause the skills shortage to get worse as the range of technology skills have also grown in demand. As such 36% of respondents expected to struggle when trying to recruit sufficient junior tech specialists.

 

Clearly this threat is a problem that needs to be solved at a national level with investment in developing the tech skills that businesses are going to be in desperate need of in the coming years. Positive steps have already been taken, with coding now being taught as part of the core curriculum from primary school onwards. However, the full impact of those changes still won't be felt for a number of years - and putting it bluntly businesses - particularly those in the tech sector - can't afford to wait.

 

Promote, engage, attract

 

In the short term, therefore, it is essential that the sector works to promote tech careers to those who are coming toward the end of their compulsory education, encouraging them to consider further education courses that will develop the tech skills that will help alleviate the shortage.

 

Key to this will be engaging with key demographics, to extol the benefits of working in the sector demonstrating how exciting and dynamic the industry can be to work in. This should include highlighting the enhanced career prospects that those with the relevant skills will have as businesses become increasingly digital and tech centric.

 

To achieve this tech businesses should consider a variety of options covering everything from entering into partnerships with schools, colleges and universities through to running competitions such as hackathons and offering scholarships. And of course, a PR and marketing push isn't going to hurt either...….

 

For all the hard work that has gone into making Manchester's tech scene the huge success story it has become nothing should be left off the table to ensure that all that good work isn’t undone. 

 

Tagged with: , B2B PR agency Manchester , Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester, Public Relations, Public Relations North West, Tech PR. Digital PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

What does Gen Z mean for the future of HR?



You may think this is a funny topic to be included in a PR blog, but it is actually the topic we explored in our latest roundtable, this time held for our client, Lakeside Hotel & Spa, earlier today. 

Lakeside Hote and Spa

 

To showcase the superior four star hotel as the ideal meeting venue in the North West, we wanted to invite key business professionals from across the region to experience it for themselves, and what better way to do this than with a roundtable?

 

The roundtable, attended by the likes of Nando’s, AO.com, Speedy, RBS and of course, a representative from Lakeside and Refresh PR, explored the topic of Gen Z, and more specifically their entry into the workforce. Chaired by Olive Strachan MBE, the group of leading HR professionals debated this generation’s strengths, challenges, attitude and future in the comfort of Lakeside's Oak Room.

 

Exploring the differences, and similarities, of the generations that have come before them the roundtable questioned how the role of HR can maximise young people coming into the workforce, who are true digital natives.

 

It was agreed that this generation sees social media and technology as a way of life, something that has always been there, meaning they are already on the forefront of future technological advances. The big question then was how, as HR professionals, should this be managed and utilised within organisations, for the benefit of them and their workforce?  

 

The attitude of a Gen Z workforce was also touched upon, with the acceptance that “it wasn’t like that in my day” being said by every generation before us, and more than likely every generation after us. Yes, they are different, but this shouldn’t be feared - it should be celebrated.   Lakeside Hotel meeting venue

 

Gen Z’ers have grown up in a world of instant gratification and the pressure to be perfect on social media; this is mirrored in their attitudes towards work, meaning they are hardworking, hungry to learn, but need the right recognition and encouragement.

 

Overall, it was agreed that a future with Gen Z in the workforce is exciting. They will be able to teach baby boomers, millennials and Gen X, just as much as the older generations will teach them. Mentoring will no longer be one way and communication between the generations is key to allow this continuous learning and development.

 

The debate continued long after the roundtable finished as everyone enjoyed lunch in the hotel’s conservatory overlooking Lake Windermere, proving that there is a lot to be said on this topic, but overall the future’s brightLake District meeting venue.

 

Meanwhile, the hard work of securing comments, features and Q&As on behalf of the delegates starts now for the Gen Yers (and some Gen Xs, yes) at Refresh PR - watch this space!

 

 

 

 

 

 

 

 

 

 

 

 

 

Tagged with: B2B PR agency Manchester , future of work, Gen Z, Leisure, Lifestyle, Marketing, Networking Event, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR debate, PR event, PR Manchester, PR roundtable, Public Relations, Public Relations North West

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Are you an Account Manager looking for a new challenge? Get in touch!



Working in a fantastic location in the Northern Quarter, we’re a sociable bunch of like-minded people who really enjoy what we do.  We’re proud to be a fun, friendly team offering a more flexible approach to work. 

 

We’re looking for a confident and articulate person with a passion for PR who will relish the chance to join the team as an account manager working across a range of B2B and consumer accounts in the home, tech, built environment, e-commerce, lifestyle and food and drink sectors. Our fast-growing client base ranges from cutting-edge business start-ups to national companies across both private and not for profit sectors.

 

You’ll have already gained valuable PR agency experience with at least a year spent working at junior account manager/account manager level so you’ll hit the ground running and will have already proved you’re great at developing and managing PR campaigns aligned to clients’ objectives.  You’re great at building relationships; a trusted partner to your clients and experienced in coaching teams to ensure they are delivering quality results consistently. From networking, to developing and delivering pitches, you have a real passion for business development and will want to bring on board new clients you’re passionate about. 

 

More broadly, we’re looking for someone filled with energy and enthusiasm who is proactive, persistent and methodical in their approach with a real eye for detail – you may even pride yourself on being a perfectionist! You are considerate and supportive; a real team player with the ability to remain calm and considered when faced with new or pressurised situations.

 

As a fast-growing business, we can offer you the unique opportunity to contribute to the direction of the organisation.  What’s more, we’re dedicated to helping our people grow and achieve their potential through The Refresh Management Academy – a six-month programme of structured training and development, created and delivered by experienced PR practitioners and expert trainers.  This unrivalled programme provides you with all the key skills that will help you to become a highly effective account manager and progress your career with Refresh.

 

Interested in applying or finding out more about the role? Send your CV to iwantajob @ refreshpr.co.uk

 

Tagged with: B2B PR agency Manchester , creatiive agency Manchester, Manchester, North West , PR, PR agencies Manchester, PR agency jobs Manchester, PR Agency Manchester, pr jobs manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Bee in the City



With just under a month left of Manchester’s Bee in the City, between the team at Refresh PR we’ve been making it our mission to visit them all! Whether it’s in the Northern Quarter, Spinningfields, Media City UK, Heaton Park or any of the other hundreds of locations in Manchester, we’ve been enjoying admiring the Bees, learning about the artists and watching them bring the people of Manchester together.

 

So what is all the buzz about? I have had friends ask me ‘what is the point in the Bees?’ and I must admit at first, I thought they were a nice idea but that was it; they were ‘just a nice idea’. However after walking past them every day for the last couple of weeks, I realise just how wrong I was to underestimate the public art event. It’s impossible to walk through the city not see families enjoying a day out following a trail, locals taking pictures for Instagram or tourists visiting and being totally impressed by what they find! The giant colony of Bees has truly brought a new buzz to the city.

 

The campaign also has a charitable side as people are being encouraged to donate to We Love MCR Charity to help Manchester continue to have a positive impact on its communities. And if all that wasn’t enough, I recently learnt that all of the Bees are also going up for auction on 17th October 2018 to continue to raise money.

 

You’ve got until 23rd September to check them out! Let us know what you think and which your favourites are. Here are Refresh PR's top three Bees (you can see an even bigger selection over on our Instagram @refreshpr):

 

Bee in the City

 

I absolutely love this bright, colourful bee in St Ann’s Square (and at Refresh PR we’re also proud to say that it was created by our agency’s lovely friend @mehaart).

 Bee in the City

Here is our local pretty pick Piccadilly bee!

 

Bee in the City

 

This bee is my personal favourite… you can’t beat a classic! Visit this bee outside Australasia on Deansgate.

 

 

Tagged with: creatiive agency Manchester, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR event, PR Manchester, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Reasons to love Manchester…



Just when we thought we couldn’t love Manchester more, today it’s been ranked as the UK’s most liveable city. There are so many reasons we love Manchester, so I thought today’s news was a good time to reflect on some of them. Here is what some of the Refresh PR team said when I asked them why they love our city:

Our managing director, Laura, loves the fact that there’s always something going on – whether that’s the brilliant display of bee sculptures all around the city at the moment, the football matches which draw in tens of thousands each weekend, or the annual events such as Manchester Pride and the City Games. She said: “I’ve met friends for life here – such an eclectic mix of people, nationalities and personalities that there’s something for everyone. There’s always something new – whether that’s a new development, bar, or up and coming area – which keeps it fresh, interesting and a great place for people to visit too.”

Our account executive, Bex, loves working in Manchester as there is always something to do or see, which brings her back here from her hometown at the weekends. She said: “The city is a hive of activity, quite literally now more than ever as it is covered in amazing, diverse bees. I also love to try new bars and restaurants throughout the city - discovering a new brunch spot is always top of my agenda. Brunch is something that Manchester takes very seriously!”

Sarah, our operations director cited the people – their humour, resilience, sense of community, and no-nonsense attitude – as her favourite things about the city. When I asked her what else keeps her here, she told me: “Sport – which other world city boats two world class football teams? Obviously, I have blue-tinted glasses! It doesn’t stop at football though, it’s a brilliant city for hosting events. I’ll never forgot the Commonwealth Games 2002 and bumping into famous sporting stars in town. I watched a live athletics competition with upcoming young talent a couple of weeks ago at the stadium that was a legacy from those games (an amazing facility for local athletes). Away from the sport, the live music scene is brilliant – name a decade since the 60s when we haven’t produced an amazing band!”

Our account manager, Ash, says the best thing about Manchester is the rate at which it’s developing. Not surprising eh, as she takes the lead on many of Refresh’s built environment and property clients: “Looking out of the office window, right now I can see no less than six cranes which truly emphasises how much construction is going on in our city right now. From the Ordsall Chord to ‘Skyscraper Alley’, Manchester, in parts, is unrecognisable if we look back to even just five years ago. What makes Manchester so special though is that despite all of this, we still haven’t lost the feeling of Manchester being ‘home’. Mancs (both native and adopted!) will know what I mean.”

It's another nod to the music and arts from our head of consumer, Caroline, who told me: “nowhere in the world produces music like Manchester – from the Courteeners, to Blossoms, to the Gallagher brothers. Art is also part and parcel of Manchester, with its ability to capture social attitudes – from LS Lowry, right through to modern day art, such as Mancsy who gives away his original prints, and now the bees scattered all around the city.”

More music lovin’ from our senior account exec, Jake, who told me: “I love living in Manchester because it’s got everything you need and we’re spoilt for choice for things to do.

There are loads of brilliant restaurants and bars in Manchester, which is great for me as I love going out socialising. There are so many different options for food and some great bars and clubs, my favourite being Venue, where you’ll find me singing along to indie bangers most Saturday nights! Obviously, Manchester is famous for its music and two of my favourite bands, the Stone Roses and the Courteeners are from here. As a regular gig-goer, I’ve seen some great bands – both well-known and up and coming, in the many fantastic venues across the city.”

And for me personally, aside from all of the above, I believe that the technology sector here is second to none. Heading up Refresh’s tech PR team, I would say that, but in all seriousness, you can’t beat the buzz of the tech community here and all the great digital work that is being delivered daily by businesses large and small. I’ve worked on some amazing comms campaigns and projects over the past few years with some brilliantly talented and creative tech Manchester businesses, and know the city will continue to grow phenomenally in this field.

So there you have it; don’t tell me it doesn’t have something for everybody! Tell us why you love Manchester over on Twitter, and don’t forget to include @RefreshPR

 

Tagged with: B2B PR agency Manchester , Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, Public Relations

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Podcasts you’ve got to listen to…




I'll start this blog with a disclaimer… I love podcasts. The first ever one was released in 2003; fast forward 15 years and there are now over 500,000 of them on Apple Podcasts. What a growth story. Simply by making having a voice accessible to the masses, podcasts are a wonderful thing.

My love of podcasts started on my eight-month trip around Asia last year when I had A LOT of spare time on very slow transport methods to fill. Got to spend 26 hours on a bus from Laos to Vietnam? Download a podcast. Someone snoring in the bunk above you in a hostel? Podcast. Spending two days on a slow boat travelling from Thailand to Laos? Podcast.  

Are you looking for inspiration for your next listen? We’re here to help; here’s what the Refresh PR team said when I asked them which podcasts they love and why…

S Town

From the creators of This American Life (another great podcast), this was probably one of last year’s most talked about podcasts. The eight parter which started as a murder mystery story in a small central American town ended up being something a wholeeeeeeeeee lot different! A lot of twists and turns along the way but with great storytelling throughout, you don’t want to miss this one. Prepare to smile, laugh, be sad, or just downright confused - I was crying on a beach by the end of it. 

Here it is: https://stownpodcast.org/

Reply All

This podcast, centred around all the weird, wonderful and sometimes scary things the internet affords us is a great listen if you don’t have time to dedicate to a longer podcast. A good one for your daily commute, you’ll find everything on here - from how podcast creator, Alex Goldman, played a telephone scammer at his own game (one of my personal favourite episodes), to a woman that can’t remember where she stored her Bitcoin, to an investigation into fake online reviews and why Amazon is sending us crappy goods.  

Check out a full episode list here: https://www.gimletmedia.com/reply-all/all

Eat Sleep Work Repeat

If you’re struggling to find a work life balance or simply happiness or worth in your day to day job, this one is for you. Even those with a seemingly ‘perfect’ job can still have those “what am I doing here?!” moments, right? Listen to this one if you want to learn how to cultivate creativity, an engaged workforce, learn how to switch your emails off in an evening and be fine with that, or even just want some simple mindset shifts that can allow you to enjoy your job that little bit more.

Check it out here: https://eatsleepworkrepeat.fm/

The Totally Football Show

There’s gotta be a sport related one in there somewhere, right? Our senior account exec, Jake, reckons so. Here’s what he said: My favourite podcast is ‘The Totally Football Show’ which, surprisingly, is a football podcast that goes out twice a week during the Premier League season. Thursday’s episode builds up to the weekend’s fixtures, discussing team news and predictions for each game before Monday’s episode takes a look back at the big talking points from the weekend’s matches. The podcast isn’t too serious and is hosted by James Richardson who I find very charismatic and funny. Although it’s light hearted, a panel of sports journalists provide real insight into the world of football on each episode.

I enjoy it because I’m obsessed with football and it gives me stats and facts to talk about with my mates when I’m at the pub. I listen to the podcast on my walk to and from work - Thursday’s gets me in the mood for the weekend’s football and then on Monday I enjoy hearing what the panel have to say about each match and finding out things I might have missed when watching. 

They also did a Totally Football Show World Cup special that went out every single day of the World Cup which was great…I miss the World Cup.

Are you a football freak too? If so, here it is: https://www.thetotallyfootballshow.com/

How’s that for starters? We’ve still got loads more on the list so check back soon for more. I’ve got a feeling that this is going to be a two parter…. 


Tagged with: B2B PR agency Manchester , podcasts, PR, tech, Tech PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Welcome to The Lakeside Hotel and Spa



Well-known for hosting business events and conferences, we began working with The Lakeside Hotel and Spa three months ago to promote the hotel to the masses.The Lakeside Hotel and Spa

 

Ashamedly it has taken me three months to get a weekend free to nip up with my family to experience - as a customer rather than in a business context - this gem at the very base of Lake Windermere. Just a 10 minute drive from the M6 Kendal turn off, the hotel is on the shores of the Lake, meaning it’s in a very useful location for anyone coming from the south in particular.

 

Starting by shThe Lakeside Hotel and Spaowing my other half the conference centre (if you or your partner is in PR you’ll understand this), we had a quick tour of the two first-class dining rooms, traditional pub, coffee area, conservatory and spa, and headed out for a walk.

 

The steam train had just pulled into the station next to the hotel. It looked like lots of families were heading on and off the train - so for this reason I'd recommend it as something to do while at Lakeside, although we didn't try it ourselves.

 

Handily, the Lake cruises stop at three points - Ambleside, Bowness and Lakeside - meaning we spent part of our day on a cruise of the Lake, eventually hopping off at Lakeside and enjoying afternoon tea on the hotel’s outdoor terrace.

 

 The Lakeside Hotel and Spa

Inside a wedding service had just taken place in one of the many downstairs rooms in the sprawling hotel, and just a stone’s throw away outside on the Lake a boat was getting ready to take a group out on a private charter. It really enforced what we’re here to do from a PR point of view: make sure the business community and holiday makers/day trippers alike know that whatever you want from your stay at Lakeside, it is probably possible!The Lakeside Hotel and Spa terrace

 

 

 

 

 

 

 

 

 

To find out more visit http://www.lakesidehotel.co.uk/ and for conferences and meeting venues ask for Amy.

  

 

 

 

 

 

 

Tagged with: Food & Drink, Home Interest, Leisure, Lifestyle, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, Public Relations North West, Silver Surfers

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Multiple award success at Refresh PR



The team at Refresh PR is celebrating this week as our hard work has been recognised by leading industry body, The CIPR, in its North West PRide awards.

 

Last year Refresh PR was recognised as the North West’s Outstanding Small Consultancy, something that the team was immensely proud of. This year we've again been shortlisted and are up against some very tough competition to retain our crown. This award really recognises the hard work of the team, the results we achieve for our clients, and our commitment to delivering the highest standard of work. CIPR Awards 2018

 

Our client work has also been recognised in the award nominations for two campaigns up for a trophy. Our work for the Heating Installer Awards, which is now in its third year, has been recognised in the integrated PR category. The campaign, which utilised social media, traditional media, events, email marketing and video, as well as direct and influencer outreach, successfully generated a 33 per cent increase in entries from year two and achieved 401k Twitter impressions.

 

Our work on TableNow.co.uk’s launch campaign and specifically its search for a Professional Eater has also been recognised. The campaign, which called out to foodies across the North West to apply for the role and become TableNow’s official restaurant tester, generated significant traffic to the website, engagement with the brand and coverage across the North West.

 

The winners are announced in November, so it will be fingers crossed until then.

 

The consumer team at Refresh PR has also been shortlisted for an MPA Innovation Award for its work for client Esteem - No Pause, which manufactures clothing for women experiencing the menopause. The campaign, which encourages women to talk about their experiences, incorporated video, media activity, face-to-face engagement and social media work (to name but a few). Another truly integrated campaign!

 

For all of our clients at Refresh PR we strive to deliver effective, measurable campaigns that don’t just use vanity metrics but actually make a difference to the brand. If you want to speak to us about creating award winning campaigns then email info@ RefreshPR.co.uk or call 0161 871 1188.

 

Tagged with: B2B PR agency Manchester , Consumer PR Manchester, creatiive agency Manchester

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

A day in the life of Refresh PR



This week, one of our lovely clients spent two days with us learning all about PR. Here’s what she had to say about her experience…

A day (or two) in the life of Refresh PR

This week I was lucky enough to gain some experience working with the Refresh PR team. With a predominantly in-house marketing background, I was interested to see how agency work differs; in terms of structuring accounts, their priorities and to see where the marketing and PR disciplines cross over!

About the team

Nestled in the heart of Manchester, the Refresh office is a hive of activity all on its own. Structured into two main teams, Refresh works with companies spanning both B2B and B2C markets. As well as being a really friendly and welcoming team, they really know their stuff and are definitely a well-oiled machine when it comes to all things PR.

Why did I want to gain experience in PR?

I wanted to get a greater understanding about what PR is and what it involves day-to-day. I’m ashamed to say that, for me, the the difference between marketing and PR hasn’t always been clear. After spending some time with the team, I now understand that PR acts as the fundamental mouthpiece of a brand. Working in PR is ultimately a customer facing role, and it can be an extremely rewarding vocation when you are creating content that the target audience enjoys to engage with.

As well as defining PR, I wanted more insight into how an agency works. As a third year university student currently on a 12-month placement, I have only experienced working within a small marketing department, where we each work on our own projects whilst working towards overall goals for the business; such as increasing product sales or growing consumer engagement online, to name just a few.

From just a couple of days in the world of Refresh, I’ve witnessed a whole host of activity behind the scenes: juggling accounts, meeting deadlines, being at the forefront of the news as it lands, all whilst maintaining a relationship with the audience and delivering results for many different clients.

What are some of the things I got to do whilst being here?

Over the two days I got to try my hand at a few key activities with the team:

-          “Creative Club” – a monthly session at Refresh PR which brings the team together to share learnings and encourage creativity. This month’s discussion was on how to consistently create sharp, engaging posts for online audiences.

Social media is a great platform for free and easy communication. However, that’s not all it’s good for. One of the key takeaways from this discussion, for me, is that social media is ultimately about creating an online personality – all whilst sat behind a screen! In the words of Caroline Gibson, Head of Consumer, “people want to talk to people”.

-          Drafting social media content – with our discussion in mind, I had a go at drafting some Twitter content for Refresh’s Apprentice of the Month campaign

This task is harder than it seems. Producing engaging, informative content is a fine art - something that Refresh is a dab hand at - you can tell by just listening to their office banter!

Overall?

Overall I’ve really enjoyed my short stay at Refresh PR, it’s definitely been a worthwhile experience. The team couldn’t have been more welcoming, and thanks to them I can now confidently say that I understand key differences between marketing and PR! Not only that, but I also understand how integral it is to have the two disciplines working together in order to create a truly successful brand image. Agency work is a fast-paced lifestyle that is both exciting and rewarding, and Refresh’s contagious energy is something I look forward to keeping with me – with whatever it is that I decide to do next.

Author: Steph Dewhurst, marketing assistant at Sentinel

Tagged with: B2B PR agency Manchester , Built Environment, Creative Agency, Manchester, Marketing, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Social Media, Twitter, Work Experience

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

More recent media gaffes that demonstrate the importance of media training…



Anyone remember the cringey video clip of Sainsbury’s chief executive, Mike Coupe, singing “We’re in the money”, thinking he was off camera ahead of a media interview with ITV around the supermarket giant’s merger with Asda? How could we forget? Last month’s fiasco was just the latest in a string of media gaffes to hit the press.

The internet never sleeps, and with social media use increasing daily, there’s no place to hide for public figures and big businesses. Knowing how to deal with the media is becoming more and more important, which is why we recommend that all of our clients that have regular dealings with the public or media, or work in high risk industries and sectors, invest in media training.

Media training can be uncomfortable and nerve-wracking, it may be the last thing you fancy doing with your day, but it’s always useful. For those considering media training but don’t know what to expect, here are some things to prepare for:  

·     Good media training courses tend to span a full day, so ensure you allocate this time in your calendar in order to make the most of it. Media training should be treated like any other business engagement and be prioritised like one too. Teams should be bought into it and fully understand the value it delivers. And don’t let people chicken out at the last minute – it’s important!


·    Media training classes can be public or private, but we recommend taking a private session so you can fully be yourself and use the day as a team building exercise, too. The number of people permitted to attend sessions is flexible but we find media training works best in groups of two to eight, so everybody within the group receives enough individual attention.


·    Expect a mix of theoretical and practical elements throughout the day. Media training sessions are designed to bring you up to speed on the good, the bad, and the ugly of the media, so expect everything to be covered. Training days usually begin with the theoretical application of media training, giving participants examples of real life blunders and asking what they think was wrong in each scenario, before the practical element begins. The theory side of things will also look at different media channels and why it’s important to have a different communication strategy for each of them.


·    Be prepared to be put through your paces during the practical session. Depending on who you book your media training with, you might actually be in a real-life setting, such as a TV or radio studio. If there isn’t access to this type of equipment, the scene will be staged to feel as real as possible. Expect to have cameras flashing in front of you, microphones being pushed in your face, and questions fired at you, based on made up (but oh so real feeling) crisis situations. This can be daunting but they always say you learn best from being thrown in at the deep end!


If you’re interested in hearing how media training could be beneficial in preparing your business for a difficult situation, or even to just make your team more comfortable speaking to the media on a day-by-day basis, speak to our managing director, Laura Mashiter on laura@refreshpr.co.uk or call 0161 871 1188.  

Tagged with: , Creative Agency, Manchester, Media training

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Have we lost our trust in social media platforms?



After reading an article on The Drum suggesting Snapchat is of no relevance to companies, it got me thinking, how much can brands now rely on social media to help support them in their business activity?

With the shock decision from pub chain JD Wetherspoon to remove itself from all social media channels and the data scandal with Facebook and Cambridge Analytica, have businesses and consumers alike lost trust in social media platforms?


Faye Stammers argued in her article for The Drum that Snapchat is now irrelevant and even went as far as to brand it as the ‘Marmite’ of her generation. I can’t help but slightly agree with her. Over the years Snapchat users have experienced a series of changes to the app, and the most recent change, altering the way users can view their friends stories, definitely didn’t go down well with the app’s users. I know for one that the amount of people viewing my Snapchat story has definitely decreased. With the ability to post Instagram stories, is the Snapchat generation beginning to die out? Should brands stop using Snapchat as a way to promote their messaging? Media brands that produce content for Snapchat Discover rely on ads to fund their efforts. If Snapchat users are deleting their accounts or only using the account to chat with friends, rather than viewing Discover content, the app's content business will collapse, and if people stop looking at Discover, ads become less valuable. 


However, the update hasn’t been a complete shambles as for some, it has been a success. According to Faye, The Sun have recently claimed that since the update their news stories had reached a record-breaking 6.7 million unique users.

Another social media platform that hasn’t gained great publicity over recent weeks is Facebook. The recent scandal that came to light over recent weeks may have been the final nudge users needed to turn away from the social media platform, and I’m sure many did turn their backs on Facebook. From personal experience, the amount of time spent on Facebook has significantly decreased over the years. In fact, my first status of the year was about a recent client win for Refresh; I never post Facebook statuses anymore. But could I delete my account?  Definitely not. Facebook has been a part of my lifestyle for many years, and I’m quite frankly too nosey to get rid of it.


Overall, it can’t be disputed that young and old alike are glued to their mobile phones scrolling through some form of social media. Although businesses such as JD Wetherspoon have shut down their social media accounts and Snapchat and Facebook may be becoming less popular, it all boils down to how effectively a company uses its social media platforms.


If you think you need some guidance on how to make the most of your company’s social media platforms, give us a call on – 0161 871 1188. 

Tagged with: PR Agency Manchester, Social Media, Twitter

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Wetherspoons, here’s where you went wrong…




I've seen lots of conversation surrounding Wetherspoon’s recent decision to shut down their social media channels. The popular pub has quit Twitter, Instagram and Facebook with immediate effect, and I can understand why. 

Why do people choose to frequent a Wetherspoons? Is it due to their extensive gin selection? Gourmet dining? Air of luxury? No, it’s convenience, cheap beer and even cheaper food, and there is no amount of tweeting that will change this. Wetherspoons serves an economic purpose, providing a basic night out for those on a budget – I seriously doubt anyone ever saw a picture of someone’s menu choice from curry club and put ‘Wetherspoons’ on their to-do list. 

My biggest concern is the reasoning provided for the termination of its social media account - the ‘addictive nature of social media’. I think there would have been less debate on the topic if Wetherspoons admitted they just couldn’t quite get it right. 

But what would I have done differently? Wetherspoons had the perfect platform to have some fun with their social media. It is doubtful that public perception of the chain pub would change if they injected a bit of ‘sass’ into their social. Take Tesco Mobile for example; rather than daily tweets about deals and offers, which seemed to be the crux of Wetherspoons’ social media strategy, Tesco Mobile has a bit of fun. I can’t stress enough that not everything on social media has to be a sales message. 

There’s a wealth of other brands that have adopted a more colloquial tone of voice and Wetherspoons was perfectly positioned to join them. Light hearted fun, self-depreciating humor and relatable content would not have just saved their social media channels but could have propelled the brand. 

Wetherspoons, if you ever see the error of your ways, give us a call!
 

Tagged with: B2B PR agency Manchester , PR, PR agencies Manchester, PR campaign essential, Social Media, Twitter, Wetherspoons

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Investment in tech in Manchester is at an all-time high: how the region’s tech businesses can capitalise on this



I seem to have been harping on about the potential of tech up North, and particularly in Manchester, for the past three years or so, ever since I started working heavily with clients in the sector on creative communications campaigns.

It’s been amazing to watch the sector grow at the rapid pace it has over the past few years, so I wasn’t surprised to read this week that tech companies in the North have attracted investment at the fastest rate in Europe over the past five years. The research by Prolific North told us that the region attracted a whopping £482m in investment in 2017, with Manchester named the fourth most popular city to invest in across the whole of Europe. In addition, TechCity’s 2017 Tech Nation report revealed that Manchester’s tech sector is worth £2.9bn to the regional economy, providing 63,000 jobs across the city.

Manchester has always been a city steeped in innovation, from being at the helm of the industrial revolution over 200 years ago, to the birth of the first modern computer, designed and built at the University of Manchester in 1948, right through to the present day, with hundreds of exciting digital businesses operating out of the city.

Born and bred Mancunian companies like Boohoo, Misguided, AO.com, Avecto and Autotrader, sit alongside huge corporate businesses such as Sainsbury’s  –  which moved its digital and tech team up to Manchester in 2016 – and co-working space, WeWork, which recently opened its first UK office outside of London in Manchester. All of these businesses are benefitting from the opportunities offered to them through the region’s dynamic digital sector.

Here at Refresh PR we love tech; we live it and breathe it. We really believe that Manchester is well on its way to becoming a global technology leader, so we want to shout about the brilliant work the tech sector in the region is producing. However, we know it’s often the last thing on the minds of tech entrepreneurs, as they prioritise growing their businesses and working on exciting projects.

We have a wealth of experience in helping tech companies – from digital agencies and app developers, to fintech and eLearning businesses – share exciting news and build their brands in creative ways. So if you’re a tech company that would benefit from some PR and communications we would love to have a chat. We’ll provide the brews and biscuits!

Give our tech account director, Lucy, a call on 0161 871 1188 or email at lucy @refreshpr.co.uk.

Tagged with: B2B PR agency Manchester , FinTech, PR, PR Manchester, Public Relations, Public Relations North West, tech, Tech PR

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Know an amazing view? Share it with us!



The search is on once again to see which building in the UK can take the monumental crown of the UK’s Best Window with a View 2018!

Following a hugely successful second year of the competition, which we launched together with independent consumer advice website MyGlazing.com, nominations are now open for 2018 and the campaign promises to be bigger than ever before, thanks to a new twist.

This year, the competition is expanding its horizons, accepting entries not just from public buildings, including pubs, theme parks, museums and hotels, but homes and workplaces too. That means three times as many chances to enter!

Each year, after entries close, the best four images from each region are selected by a panel of expert judges and put to a public vote to decide the winner. The 11 regional favourites are then put forward for the national shortlist, to determine the UK’s Best Window with a View.

If you know of a fantastic view in the UK, whether it’s from your home, your office or your favourite getaway, make sure you take a great picture using your camera or smartphone and submit it to the competition via: MyGlazing.com/window-with-a-view.

Entries will close in May, so you still have a few weeks to take part. Don’t miss out, as there are some fantastic prizes on offer!

Tagged with: B2B PR agency Manchester , Built Environment

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Don’t Pause The Talk with Esteem – No Pause



Don’t Pause The Talk is designed to encourage people to talk about this natural aging process and to share their experiences - the good, the bad and the ugly - in order to encourage more conversation around the topic.

Working with Esteem’s founder, Jane Hallam, we held focus groups with women who were happy to discuss how the menopause has impacted their day-to-day lives, everything from the effect it has had on their careers to the damage it can cause to people’s sex lives and relationships. These focus groups were filmed and five videos were created covering a range of topics.

These videos are now living on Esteem’s website and social media channels and since the launch have had thousands of views. Now that people are seeing others talk about their experiences, we are encouraging them to join in the conversation on Esteem’s Facebook page and in wider society.

If you want to learn more about the menopause and the impact it can have, visit www.EsteemManchester.co.uk/DontPauseTheTalk or join in the conversation at www.Facebook.co.uk/EsteemNoPause and watch this space as we take the campaign to the media to encourage even more conversation around the topic.

Tagged with: Campaign, Don't Pause The Talk, Esteem No Pause, Menopause, PR Agency Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Looking for a career change? We might have the job for you



Do you love trying the latest restaurants? Are you always looking for the next great dining experience? Do you also love a great deal? Then new deals and offers website, TableNow.co.uk, has the job role for you.

As part of its relaunch in the North West, our client TableNow.co.uk is recruiting to fill the ultimate job role: the UK’s first Professional Eater, who will be tasked with trialling restaurants from across the region to review on the site, as well as giving top tips on dining out.

Sound interesting? Apply via the new website - https://blog.tablenow.co.uk/professional-eater - before 8th May and explain why you are the right person for the job.

If you’re not bothered about becoming a Professional Eater, but you’re from the North West and would simply like to know more about the great deals on offer via TableNow.co.uk, you can download the new app and enjoy a three month free trial of the service. When the trial finishes, there is still no sign up fee or monthly subscription; it simply costs £2.50 per person, per booking, providing great savings for both regular and spur of the moment diners.

And for those of you who don’t currently live, work or play in the North West – don’t worry. There are plans to launch TableNow.co.uk UK-wide later this year, so keep your eyes peeled; you’ll be first to know!


Tagged with: Campaign, Professional Eater, TableNow

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Meet The Team



Here at Refresh we know our people are our biggest asset; they are the brains behind our creative ideas and the workforce responsible for our impactful results. So, with this in mind, each month we’re going to delve deeper into the lives and minds of our team members, so you can get to know the Refresh team better. This month it’s our head of consumer, Caroline Gibson.

How did you get into PR?

Unlike a lot of people in the industry I actually did a PR degree, so from the age of 18 I knew I wanted to work in the sector. My mind was made up when I was trying to decide whether to study journalism or business studies and my dad suggested public relations. After a bit of research I knew this was the path I wanted to take and the rest, as they say, is history.

What do you love most about working in PR?

It has to be the people, and I don’t just mean my colleagues, although they’re great too. Working in PR, and an agency like Refresh, I get to meet so many people from different walks of life and different stages of business. From CEOs of major companies to young entrepreneurs striving to get their businesses off the ground, everyone has a different challenge and we get to work with them to achieve their goals and objectives.

What do you think you bring to Refresh PR?

I’d like to think that my main asset to the agency is my creative thinking. I love reading about what other brands are doing and how companies are approaching their own marketing, especially as technology and opportunities develop. This constant research gives me the knowledge to spark new ideas for my own clients. Over my 10 years in the industry I have worked on some big name brands such as Burger King, Wilko, GO Outdoors, Marriott Hotels and Disney’s Club Penguin; these accounts have allowed me to be come up with brave and exciting campaigns and I am now able to apply this thinking and approach to all my clients.

Outside of the office, what do you do for fun?

I am a huge music fan, so you will often find me at the Albert Hall, Academy, Apollo or The Ritz watching gigs. I am a typical Manchester girl and I love the music that has come out of the city; from The Courteeners and Blossoms, to The Stone Roses and Oasis, that is one of the reasons I love living here. The music and the culture that oozes out of the city makes it a very exciting place to live and work.

Finally, where do you see the future of PR?

I started working in PR 10 years ago, and back then social media was barely even considered when planning creative campaigns, whereas now it is front and centre of everything we do. This, to date, has been the biggest change and as people are increasingly spending their lives online, use of social media will be a major part of the future of PR – but the key is taking an intelligent approach. Consumers are more savvy than ever before and as PR professionals we need to be coming up with campaigns that respect this, while still making an impact.

Tagged with: North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

What makes team Refresh happy?



Today is International Day of Happiness, a day which aims to inspire individuals to share happiness with others and create a happier world for all.

So in honour of this, I asked the team at Refresh to tell me a few things which makes them happy.

Our MD Laura, said:

Definitely holidays as they provide quality family time (and sun!)

Seeing people realise their full potential at work

Our head of B2B Erin, said:

Simple pleasures – a cup of tea with my doggy and Coronation Street on the TV

In work, it’s hearing from clients who are impressed with our ideas, who can see our campaigns are working, and brainstorms which get all our creative juices flowing

Our latest team member, account director Lucy, said:

Walking in the countryside, in the freezing cold and then calling into a warm pub to sit in front of the fire, and have a pint and a packet of crisps

The feeling you get when you walk off the plane into a wall of heat in a hot country

Eating and drinking lots of food and wine with my nearest and dearest  

Account executive Rebecca, said:

There’s nothing I love more than going on holiday, discovering new places and trying new food

The older I get, the more I realise how much I value and love spending time with my family, quality family time makes me happy

Festivals – who doesn’t love listening to their favourite band, in a muddy field in the sun, with a drink in their hand?

Account executive Emily, said:

As I’m working at Refresh as part of my placement year at Newcastle University, I am now back living at home with my family, so spending valuable time with my family and my little dog is something that makes me extremely happy

I do also love going back to visit my friends in Newcastle, basically, I’m most happy when spending time with the people I love 

Tagged with: , Happy, International Day of Happiness, PR agencies Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh’s Heating Installer Awards announces regional winners



For four months we have been accepting entries showcasing the best work of heating installers from across the UK. On Monday this cumulated in the Heating Installer Awards judging day.


A representative from each of the award sponsors, Danfoss, Polypipe, Sentinel, Installer Magazine, Wolseley, Avanti Gas and Vaillant UK met at Vaillant HQ, in Belper. Our expert panel judged each entry on four elements; technicality, professionalism, exceptional service, and happy customers, where hundreds of entries were whittled down to the top nine, ready to go head to head for a public vote. The national winner of the awards will be announced on the main stage at trade show, Installer2018, in May.


The team at Refresh PR prides itself on being able to come up with innovative and creative campaigns that bring a new buzz and fresh talking points into industries that are more traditional in nature.  The Heating Installer Awards is now in its third year, and it keep on getting bigger and better. Through the awards, we have made long lasting relationships with journalist, influencers and key personalities within the industry, all of whom support the awards and the good work it celebrates.


We’re always looking for new and exciting companies we can collaborate with. If you’d like to see how Refresh can inject some creativity into your company, feel free to get in touch. Failing that, make sure you support your region by voting in the Heating Installer Awards by clicking here.

Tagged with:

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

It’s award season! Make sure you shine



After working solidly for 12 months (and sometimes longer) on campaigns designed to make huge cut through in our sectors, there’s no better recognition for our hard work and creativity than an industry award. And right now, award season is getting into full flow!

Awards for every industry, whether food and drink, PR and marketing, construction or technology, are opening for entries, but if you’re unsure where to get started to make sure you stand out in front of those all-important judges, we’ve pulled together our top tips for ultimate awards success.


Pick the perfect project


No matter which awards campaign you wish to enter, the judges are looking for a standout project which defines everything that’s special about your business and abilities. Before getting started on your entry, look at everything you’ve worked on in the last 12 months. Is there a project or campaign which really made a difference to a client’s bottom line, or made headlines in your industry? If so, that’s probably your best bet! The key is choosing a project which is complete – something you can detail from start to finish, including the great results you achieved.



Gather your evidence


Once you’ve chosen your project or campaign, map it out from inception to completion and highlight the areas that stand out as remarkable. For these sections, gather as many statistics, testimonials, images, videos and extra material which you can use to prove to the judges that your campaign is deserving of the award. Include as much evidence as possible to back-up your work, and the judges will be left with little option other than to give you the prize.


Ask for extra support


Gain input from every team member that contributed something to the project or campaign – whether big or small. Additionally, when informing your client you’re entering their project for an award, ask them politely for a testimonial as to the difference it has made to their business. It’s not enough for them to advocate how hard you worked or your organisation (although this is helpful too!); ask questions about how the campaign impacted their bottom line, or operations, or pipeline. If you can get those golden nuggets of information, you’re in with a fantastic shot at winning.


Supporting material


A lot of award campaigns ask you to submit additional supporting material, usually in the form of a one page document which you can use to show off all the great parts of your campaign that didn’t make it into your written entry (pesky word count!). Enlist the help of a great designer to help ensure you make best use of the space you have available, match the supporting material to your brand and produce something that looks really professional. The judges will be impressed, and you’ll get extra marks.


Triple check


Before submission, go back to the mapping out of the project or campaign you’re entering and make sure you have ticked off everything you wanted to include. If you’re struggling for space, and really want to include that last little bit of information, see if there’s anything you can remove that perhaps has less clout or is just a ‘nice to have’ within the entry. It’s all about priorities.


Deadline


There are no extra marks for submitting an entry on time, and a lot of campaigns do extend their deadline, but you should never take this for granted. Set a schedule to have your award entry finished a week before the original deadline; this will allow you time for final, FINAL tweaks and to run it past other members of your team to ensure everyone thinks it’s as brilliant as it could possibly be. From there, there’s only one thing left to do – submit it!


Good luck during award season. It’s an exciting time, and brings together all the greatest minds within you industry. If you’re looking for a little extra support with your award entry, let us know – we’ve tonnes of experience of writing awards on behalf of clients, and would be more than happy to help you with yours. Call 0161 871 1188 for more information.

 

Tagged with: , awards, awards season, Lifestyle, PR Agency Manchester, PR Manchester

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Are you a Senior Account Executive looking for a new challenge? Get in touch!



At Refresh PR we pride ourselves on our ability to get under the skin of our clients’ businesses. Giving bold, strategic advice based on robust insight we deliver fresh and inspired ideas with consistent results. Our fast-growing client base ranges from cutting-edge business start-ups to national companies across both private and not for profit sectors.

 

We’re looking for a confident and articulate person with a passion for PR who will relish the chance to join the team as a senior account executive working across a range of B2B accounts in the construction, built environment, property, tech and e-commerce sectors.  You’ll have already gained valuable PR agency or in-house experience with at least a year spent working in B2B PR.

 

You will be great at preparing sector specific copy for trade press as well as developing and maintaining great relationships with journalists to secure the best possible coverage for your clients. You’ll work closely with account managers to ensure we are delivering consistently for our clients, yet will be able to use initiative, working independently most of the time.

 

You should be able to think creatively, and be interested in working together with our team to inject disruptive campaigns into the most traditional of industries in order to help our clients get noticed. After all, it is this way of thinking that has seen us secure so many award wins over the years!

 

More broadly, we’re looking for someone filled with energy and enthusiasm who is proactive, persistent and methodical in their approach with a real eye for detail – you may even pride yourself on being a perfectionist! You are considerate and supportive; a real team player with the ability to remain calm and considered when faced with new or pressurised situations.

 

Working in a fantastic location in the Northern Quarter, we’re a sociable bunch of like-minded people who really enjoy what we do.  We’re proud to be a fun, friendly team offering a more flexible approach to work.  As a fast-growing business, we can offer you the unique opportunity to contribute to the direction of the organisation.  What’s more, we’re dedicated to helping our people grow and achieve their potential through The Refresh Management Academy – a 6-month programme of structured training and development, created and delivered by experienced PR practitioners and expert trainers. This unrivalled programme provides you with all the key skills that will help you to become a highly effective senior account executive and progress your career with Refresh.

 

Interested in applying or finding out more about the role? Send your CV to iwantajob@refreshpr.co.uk

 

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction, Manchester, Marketing, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Why Did the Chicken Cross The Road? To Teach Us About Crisis Management



We all know about the recent KFC ‘Chicken Gate’ news story. Some of us will have experienced the chicken-less disappointment of an empty restaurant first hand, others will have read about it in the media, and some may have seen their social media connections in uproar about the situation.  

 

A chain of chicken shops running out of chicken and having to close restaurants nationwide is a pretty big crisis by all accounts, and will ultimately cost the fast-food chain millions.

 

But what really got people talking is KFC’s reaction to the crisis. The full page ‘FCK’ image placed in a national newspaper was genius. It didn’t make excuses, it didn’t pass blame – the company owned up in a funny, but to the point, tone of voice, and most importantly it apologised.

 

The image caught the attention of celebrities and marketing professionals alike, all praising the response, but the debate in the Refresh PR office is around whether this is an advert or a PR stunt.

 

Many people have called it a masterclass in PR crisis management, however does using paid for media space remove the PR element of the reaction?

 

The crisis reaction will have been designed by an advertising agency, the space in The Metro will have been bought by a media buying agency, so can this be classed as PR?

 

Here at Refresh PR we decided that this is an example of first class crisis communications, not necessarily PR – although that will have played a part.

 

The chicken shop didn’t wait for a nib in a newspaper carrying their quote apologising for the situation, or for a 30 second video of a spokesperson being interviewed outside of a restaurant. They owned the situation they were in by being bold, brave, funny and apologetic.

 

They understood the power of social media to spread the word and that ultimately with the right advert and the right sentiment, their customers would respond in the way they needed them to – by sharing pictures of the advert and most importantly forgiving them. 

 

So hats off to the Colonel and his marketing team – they nailed this situation with the perfect crisis communications response.

 

To learn more about crisis communications why not attend our event on 11th April 2018 https://www.eventbrite.co.uk/e/crisis-communications-would-you-know-what-to-do-tickets-43308180935

 

 

Tagged with: creatiive agency Manchester, Creative Agency, Food & Drink, food and drink PR agency, leisure PR, lifestyle pr, Manchester, PR agencies Manchester, PR Agency Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh’s Inspiration



There’s a lot of talented women at Refresh PR. With a combined 50 years’ experience in the industry, it’s safe to say we know our stuff. As a team, we bring out the best in each other, and when working collectively, we generate PR campaigns that achieve great results for our clients.

As an all female agency, we’re always looking to channel girl power, so in honour of International Women’s Day, I asked the team at Refresh to tell me about women who inspire them.

Our head of B2B, Erin, is never one to conform, and her inspiration reflects this perfectly. She said:

“The author and columnist, Caitlin Moran – she’s really socially intelligent, probably due to having a challenging upbringing, but doesn’t apologise for herself, she embraces everything she is and if people don’t like it, well frankly, they can go to hell.

“She inspires other young women to feel the same way, teaching self-acceptance in her books, including ‘How to be a Woman’. Additionally, takes no nonsense from anyone who is a bit of a silly idiot – latest example was her challenge on Piers Morgan after his interview with Trump.

“Her writing has a huge amount of flair, and is so honest – she reinforced my love of writing and reading, because I realised it is okay to write what you want to write, and not conform to what other people think you should be writing.”

We clearly have Caitlin to thank for Erin’s ability to create persuasive arguments and write for our clients with passion.

Our head of consumer PR, Caroline, doesn’t let anything phase her and can generate fantastic results, often in the face of adversity, so her inspirational women, Serena Williams, makes total sense. Caroline said: “She is an absolute sporting legend and has shown that you don’t have to slow down just because she’s a mum. She won the Australian Open while pregnant and returned to the game just four months after giving birth.”

Account executive, Rebecca, is always willing to go out of her way and lend a helping hand and admires Katie Piper’s philanthropy and commitment to help others: “Despite everything she has been through, Katie has helped others to combat their own body issues, giving them a new found confidence. She has turned a horrific situation into a positive by giving strangers the confidence to believe they can achieve their dreams too.”

Following the Manchester attack last May, Ariana Grande’s support for the city has made her an honorary Manc, with Morecambe based account executive Emily, taking that role for Refresh: “After the Manchester bombing last year, the world saw Ariana Grande in a new light. She was no longer just a pop star, but the face of a campaign that united a city. Only in her early twenties, I think we all try and channel her strength and composure.”

Me personally, I derive inspiration from a range of people. From Beyonce to RuPaul; Meryl Streep to Malala Yousafzai, anyone that grabs life by the reins and uses their platform to spread a positive message is an inspiration in my book.

Throughout the week, Refresh PR is honoring International Women’s Day by a series of blogs, so keep an eye out for more posts about inspiring women. 

Tagged with: B2B PR agency Manchester , Celebrity, International Women's Day, Manchester, Marketing, North West , PR, PR agencies Manchester, PR Agency Manchester, Public Relations

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Business Crisis – would you know what to do?



In the eight years since we launched as a business, our clients have experienced all manner of crisis situations. From the most bizarre to the most extreme, we’ve been regularly called upon to support our clients in their time of need, and are now perfectly equipped to advise on internal and external relations during seriously testing times.

 

To help share our knowledge and inform other North West businesses as to the steps you can take to protect your business during a disaster, we’re holding an event dedicated to crisis communications and we’d love you to join us. Tickets are available here.

 

The Refresh PR team will deliver the session, to be held in April, exploring why it’s important to have a crisis procedure in place, what to do and what not to do when a crisis occurs and how to survive the aftermath. We’ll be followed by two speakers, who’ll share real life scenarios that required quick thinking and a calm manner in order to protect their brand’s reputation, manage media messaging and keep stakeholders informed.

 

Rounded off with an hour of networking, Refresh PR’s crisis communications workshop is the perfect event for those looking to put their own crisis strategy in place, and hear from likeminded businesses that have put stringent measures in place to mitigate against the risks of any future predicaments.

 

The event, which costs just £20 (plus the Eventbrite fee) to attend, will be held on 11th April, at Leaf on Manchester’s Portland. We look forward to seeing you there!

 

To find out more about Refresh PR’s crisis communications support, get in touch on info@refreshpr.co.uk.

 

 

 

Tagged with: B2B PR agency Manchester , media management, PR Agency Manchester, PR agency UK, PR crisis management agency, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Roses are red, violets are blue, which Valentine’s Day campaign would you choose?



How did you spend February 14th? Did you end up having a romantic dinner for two, or crying alone into a tub of Ben and Jerry’s? With the hype surrounding Valentines Day, it can be hard for PR campaigns to stand out from the crowd. Here at Refresh PR certain campaigns didn’t go unnoticed. Here are a few that caught our eye:                                                                                                                                                                                                                       

Greggs - Greggs decided to mix things up this Valentine’s Day by becoming the antithesis of its normal self and hosting candlelit dinners for customers. A selection of its branches turned into restaurants, accompanied with dimmed lighting and classical music. Although only available at five of its branches, this story was covered far and wide, proving to be a PR success.

 

Moonpig – Moonpig partnered up with NHS Blood & Transplant to encourage the public to sign up for organ donations. Pun-heavy cards were created to help raise awareness for the cause and 6,400 free cards were given to those on the organ list. Delivering a strong social message as well as creating awareness for the brand, this is a firm favourite at Refresh PR.

 

Uber Eats – For those who remained single this Valentine’s Day, help wasn’t too far away. Renaming the period from the 14th February to 18th February as #BFFWeekend, Uber Eats offered friends the chance to buy one get one free from a number of their restaurants. When the brand undertook research last year, it found the most popular dish ordered on Valentine’s Day was in fact a donner kebab, so this was of course included in the deal.

 

Refresh PR – It would be rude of us not to mention our own Valentine’s Day campaign. Here at Refresh PR we hand delivered heart shaped balloons to local businesses and sent our clients personalised cards. It was our way of spreading a little love to those we work closely with, and resulted in interaction on our social media feeds, as those who received our gifts sent us their own message using the hashtag #LoveRefresh. It goes to prove that even the most simple of ideas go a long way!

 

PR campaigns built around specific times of the year can be a great way to create brand awareness and encourage new business. If you believe your company could benefit from a PR campaign, get in touch with us on 0161 871 1188.

 

 

 

Tagged with: creatiive agency Manchester, Creative Agency, Food & Drink, PR agencies Manchester, PR Agency Manchester, PR Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Maximising the Media Agenda to Make Brand Impact



Any keen social media user knows by now that there is a national day for everything. As soon as we’ve finished stuffing our faces with Domino’s on National Pizza Day (9th February), we’re kicking back with a cocktail on National Margarita Day (22nd February).

 

Along with the weird, wonderful and quite frankly obscure (National Open an Umbrella Indoors Day – 13th March, in case you were wondering), there are days that genuinely have a big impact on the media agenda. The most obvious of which is Christmas.

 

On the run up to December 25th, you can’t open a newspaper or go online without reading about festive decorations or gifting ideas. So when BuildMyGift.com asked us to support the launch of its new website in November by generating coverage in Christmas gift guides we grabbed the challenge with both hands.

 

We knew that we had to make a big impact-and-fast for BuildMyGift.com and ultimately our coverage had to drive website traffic. To do this we used tactics we knew would secure online coverage with a live link. This included a strategic mix of media outreach, blogger partnerships and top tips and features, working with a leading gifting psychologist.

 

This three month campaign resulted in 89 pieces of Christmas focused coverage in titles including Metro.co.uk, Glamour.co.uk, Express Online and The Scotsman. The team also secured a further four pieces of coverage in the news pushing the brand’s Valentine’s Day offering, including a mention on This Morning.

 

Using Google Analytics we were able to track the success of this coverage, proving that it not only drove website traffic but also generated sales at these key times.

 

For vegan health, beauty and wellness brand, Arbonne, the new year not only marks the start of the ‘New Year, New Me’ craze, but also Veganuary, a campaign that encourages people to go vegan for the month of January.

 

Knowing the impact this has had in previous years across the media and popular culture, and veganism’s overall rise in popularity, Refresh PR’s consumer team worked closely with key target media to secure inclusion in product roundups, in 11 top tier titles throughout January, including Elle, Good Housekeeping and The Daily Telegraph.  

 

To hear more about how we can generate coverage for your brand at the right time, in the right place, contact info@refreshpr.co.uk.

 

 

 

 

 

Tagged with: creatiive agency Manchester, Creative Agency, PR agencies Manchester, PR campaign essential, Press office, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Change and acquisition management – How Refresh PR can help



In the busy world of acquisitions and mergers, it can be easy to deprioritise your outward-facing brand image and messaging, in favour of keeping staff and stakeholders informed of progress – especially if you’re making multiple acquisitions each year.

 

Change can be a major of cause of internal concern, so of course it’s important to pay extra close attention to how it should be handled in your communications plan. But equally as important, is the way in which you manage the messaging around the change, outside of your own four walls. As such, any company going through an acquisition, purchase or merger should work with a PR agency specialising in change management in order to streamline communications across all relevant channels.

 

Here at Refresh PR, we’ve a vast amount of experience in supporting companies through these significant and testing times. In the last month alone, we’ve helped two of our clients with their media liaison and internal communications during the course of acquisitions, to ensure sensitivity, manage staff expectations and retain a positive sentiment around both brands.

 

Whether it’s advising on the strategic messaging, providing support to your internal marketing team or developing a robust media procedure, Refresh PR can co-ordinate all decision makers and stakeholders in order to ensure a stringent process is put in place, which can be replicated for each future acquisition or merger.

 

To hear more about how we can support you through your next large scale business change, contact info@refreshpr.co.uk.

 

 

 

Tagged with: acquisition PR support, B2B PR agency Manchester , Change management PR, creatiive agency Manchester, internal PR, PR agency UK

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh Kick Starts a Campaign to Break Menopause Taboos



In order to normalise the conversation and break the taboo around menopause, Refresh PR is launching the Don’t Pause The Talk campaign for our client, Esteem.

 

Nightwear brand, Esteem, is the solution to night sweats and hot flushes for women going through the menopause. Founder, Jane Hallam, will soon be a key figure in the conversation around the menopause, which up until recently hasn’t been happening at all.

 

With a gradual increase in media attention and a wave of celebrities now coming out to discuss their experiences, Esteem wants to give other women who are suffering from the menopause the confidence to talk about it themselves and share how it has impacted their lives.

 

To kick-start the campaign we worked with our filming partners, Trunk, to capture two focus groups talking openly and honestly about their experience of the menopause – the good, the bad and the ugly.

 

The revelations emerging from these focus groups will form the basis of the campaign, being seeded out via social media to show women it’s OK to talk about the menopause and encourage conversation about this currently sensitive topic.

 

Watch this space for the video footage and join the conversation using #DontPauseTheTalk.

 

To talk about how Refresh PR can give you ownership of industry conversation call, 0161 871 1188.

 

 

 

Tagged with: B2B PR agency Manchester , creatiive agency Manchester, Menopause PR, PR agencies Manchester, PR agency UK, Public Relations North West, Video and PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Maximising a new product launch



Marketing managers, R&D teams and sales reps work hard to bring new products to market. There’s even more pressure to deliver when products are seasonal and need to be ready to launch ahead of the key buying times, whether this be summer or Christmas (or any time in between). After months of toiling away testing and learning, running focus groups, revising, remoulding, reformulating and testing again, the satisfaction of knowing a product is ready for sale is truly special.

 

So, what’s the new product launch plan?  After all, this has been a key focus for many of the internal teams for months, so all eyes are on the marketing department to make sure it keeps up its end of the bargain and promotes the launch effectively. Have a look at some of the options below.

 

For the frugal

Isn’t it often the case that despite the blood, sweat and tears, when it comes to marketing there’s no additional budget available to launch? While frustrating, it doesn’t have to be a problem.  Firstly, ask your PR agency to build the new product launch into its existing retainer for a start – unless your agency is delivering a specific plan to specific targets (and therefore this falls outside of the existing plan) it shouldn’t be a problem, and the agency will be delighted to be flexible and support the new product launch. Then challenge your agency – what new ideas does it have? This is a major product launch, so you need more than a standard press release. When a strong idea is presented, it often equates to a little more budget being found. Finally, how do they suggest tracking the PR activity and linking it to results – so you can effectively report back your success to the Board?

 

So, you have a little bit more budget? 

Excellent! Ask your PR agency to get creative – this is a must to cut through the volume of noise out there in 2018. Creative doesn’t have to break the bank, but it does have to mean clever thinking. Give your agency a budget - you should have a strong enough relationship with your agency to trust that they will maximise this for you. Without a budget, ideas could be way off and you could end up wasting a lot of time.

 

Whether it’s a B2B or B2C product launch, creativity is essential. If you’re not getting this, try to provide some examples of product launches you like, and have obviously delivered in terms of sales – this may give your agency a guide and may help, particularly if it’s a new relationship.

 

You’ve been told money is no object?

Lucky you! While extremely unlikely, it’s not unknown! Ask your PR agency to lead on an integrated launch plan for you. A good PR agency will have strong links with partners, such as creative, digital and SEO consultants. Some will choose to have this resource as part of the agency already, and others will choose to bring on relevant third parties who are particularly skilled in either the job at hand or in a specific sector. Together, they can formulate an integrated campaign combining key elements that your campaign needs.

 

Again, if you follow key influencers who you feel could represent your product well, tell your agency. Work in partnership with your agency and you’ll get the best results – we aren’t mind readers but we are keen to make a success of everything we do, and will happily adopt a client’s idea, expand, offer more suggestions and make a damn good success of it.

 

As entrepreneurship and innovation continues to be embraced by the UK, and as more and more products are launched each and every day, the competition to grab attention is getting harder and harder. Creativity is essential, but this is only successful if combined with a strong and organised plan which is executed efficiently with enough budget put behind it to buy the time to achieve great things.

 

Our top tips for marketing managers:

-        Plan ahead of time: the more time an agency has, the better it will deliver the campaign. This is even more important if it is a seasonal product which must go to market at a certain time of year, or if the activity needs to support a six month product listing (this is not a lot of time to mobilise and deliver a campaign!)

-        Know your budget and tell your agency: If they advise it’s not enough, it probably isn’t – after all, they only want to succeed and continue to work with you! Be fair with them, and they will work hard for you in return

-        Be proactive with the relationship: share ideas and thoughts as this may spark more ideas at agency end, resulting in some fantastic collaborative work

-        Tell them how you want to be communicated to: not sure what your agency is doing? Chances are the team is working hard for you behind the scenes, but if you don’t know, ask! Ask for weekly updates, a regular call, face-to-face meetings or Facetime. At the same time, make sure this doesn’t eat up most of your budget!

-        Be clear with KPIs: ensure internally you have these signed off, so everyone knows what success looks like

-        Celebrate with them: you get a pat on the back? Give them a quick ‘thank you’ – you’ll be top of the to-do list the next day, I promise

 

 

 

 

 

Tagged with: B2B PR agency Manchester , creatiive agency Manchester, Creative Agency, ideas for PR, PR agencies Manchester, PR agency UK, PR campaign essential, PR for new product launch

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

What I Love About PR This Valentine’s Day



So this Valentine’s Day, as everyone is getting soppy over flowers and chocolates, I thought I would reflect on what I love most about working in PR. After all, you probably spend more time at work than with your significant other, so you may as well love what you do.

 

After a decade working in PR I have experienced the good, the bad and the ugly of the industry and I have also seen it grow and develop into a marketing force to be reckoned with, something that I know will continue. So here are the top three reasons why I love this job.

 

PR gets results

For a long time measurement has been a dirty word in PR. As we typically form part of a complex marketing mix it has been very difficult to prove that PR has activity driven any form of action – whether that’s a purchase, increased brand awareness, or footfall/web traffic.

 

But now, thanks to the changing face of the media and improved analytics it is easier to see the impact of our activity. Now, more than ever, clients are wanting online coverage and it is easy to see why. Not only does it live on a site forever, but it helps improve a brand’s SEO and for ecommerce offerings, it can drive sales.

 

For example, we were able to track every piece of online coverage we got for our client BuildMyGift.com on the run up to Christmas to see how it performed. Having achieved backlinks on the likes of Glamour.co.uk, Metro.co.uk and WhatEmmaDid.co.uk, we used Google Analytics to track the activity and could prove it drove website traffic and even more importantly, sales.

 

PR is subtle

Now subtle isn’t always good when it comes to marketing, so bear with me on this one. It is very rare that you’d find a brand that wants a subtle approach to marketing; most want to make a big impact and fast. But with consumers now being hit with up to 10,000 marketing messages a day, sometimes too many in-your-face campaigns can become white noise.

 

PR has to be smarter than that. Just the other day a friend send me a travel article about the best places for a girls’ trip, which I read from start to finish, taking in the tips and advice on where the best bars and Instagram moments are.

 

It took a few minutes to realise that this wasn’t just a handy travel guide, but a PR feature for a new dating app, which received a couple of mentions throughout (with a live link of course). Now, if it is taking someone who works in the industry a few minutes to figure this out, then to the untrained eye the app is simply part of this feature recommendation. See, subtle, while aligning a brand with your values – now that’s clever.

 

PR is cost effective

Bill Gates said: “If I was down to my last dollar I would spend it on PR”, and let’s face it, he seems like a pretty smart guy. Bill knows that you don’t have to spend tens of thousands of pounds to make a big impact with PR. There are no big production budgets and you don’t have to spend a penny on buying the media space.

 

It is about putting your audience at the heart of what you do, and understanding where they see messages and what they trust (see point 2 – subtle and clever). Sometimes the most effective piece of PR is one that didn’t cost a thing, other than a person’s time; a person who is creative, strategic, intelligent, forward thinking and adaptable to audience needs. And luckily I am surrounded by those people every day.

 

What do you think?

 

 

 

 

 

 

Tagged with: B2B PR agency Manchester , creatiive agency Manchester, Creative Agency, North West , PR, PR agency, PR Agency Manchester, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The often forgotten element of live event planning



As the Winter Olympics launched over the weekend, eyes all around the world turned to take in the hugely anticipated, extravagant production that is the opening ceremony of every games event.

 

But while we watched in fascination as the South Koreans depicted their heart-warming tribute to the elements, while five young children dressed in the Olympic ring colours charged about the stage with a magnificent polar bear (fake, of course), perhaps a handful of us may have known a massive cyber-attack was taking place against the games’ official website.

 

The Winter Olympics website, as well as TV and internet systems, were affected during the attack which took place just before the beginning of the opening ceremony. Reports say all systems were resolved within 12 hours (eek! That’s a long time), but it leads us to once again look at the priorities event organisers place on ensuring all channels of promotion are supported during what would arguably be the remit of a lifetime.

 

Over and over again, we see websites that are designed, built and marketed as ‘just an extra medium’ within a wider production take a hit. It’s as if because the majority of eyes will be on the TV coverage, and potentially also social media, the website – and its capacity and security – should be given less consideration.

 

But doing so opens you up to the risk of a cyber-attack – whether in the form of a DOS or DDOS or a similar system-crashing virus – that compromises not only the potential of the coverage that’s been prioritized, but the reputation of the Olympic Games as a whole.

 

To classify yourself as a professional in the production of events, the ability of every single channel you’re utilizing must be considered with equal priority. Just like you wouldn’t use a faulty camera to showcase the opening ceremony of the Winter Olympics for TV, neither should you go forward with a website that’s vulnerable. You’re waving a red flag to a bull.

 

Personally, I wasn’t aware of the crash until Monday – but the event organisers should have been. In January, Konstantinos Karagiannis, BT’s chief technology officer, described the multiple attempts to bring down the 2012 London Olympics’ online channels as like fighting a ‘cyber onslaught’. Event organisers around the world, take heed - the warning was there.

 

 

 

 

Tagged with: B2B PR agency Manchester , crisis management PR, cyber security PR, event planning, PR agencies Manchester, PR campaign essential, PR event, website security, Winter Olympics

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The Importance of LinkedIn



LinkedIn, if used correctly, can be an incredibly powerful tool, particularly in B2B PR. We implement LinkedIn activity into all of our B2B campaigns, using it as an essential channel to create discussion on hot topics within the industries our clients work in. LinkedIn doesn’t limit us with deadlines, breaking news pushing our story out of the paper or other journalistic agendas. Infact, some of the articles we’ve drafted and uploaded to LinkedIn have created intense conversation and lead to worthwhile professional relationships and new business leads.

With 500 million users around the globe, and 50 per cent of those active every month, we can’t understand why more people don’t take advantage of this free to use platform. At a recent networking event we went to, we discovered that only 2 per cent of users generate meaningful content. Two per cent. With figures like this, it’s easy to have the monopoly of content shared by your sector.

It’s important, however, to consider that personal profiles get three times as many views as company pages. Rather than investing time, energy and money into creating content for a business, or a client’s businesses, page, consider raising the profiles of key spokespeople within your industry. As LinkedIn doesn’t yet allow businesses to upload longform articles, creating content and sharing from your CEO, research and development team member or marketing colleague is a great way to raise the profile of your company.

Let’s take LinkedIn back. Let’s flood timelines with interesting, engaging and valuable content and make it the domain of recruiters and humble braggers no longer. 

Tagged with: B2B PR agency Manchester , Manchester, Networking Event, PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester, Public Relations, Public Relations North West, Social Media

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The Apprentice of the Month Awards



As the Carillion crisis continues, apprentices are among the many who have been impacted by the downfall of the outsourcing giant. Good news came recently when the Department for Education settled the confusion and confirmed that apprentices will be paid until they find new employers.

 

According to GOV.UK, apprenticeship participation now stands at a record level with nearly all apprentices feeling that they acquire or improve their skills as a direct result of their apprenticeship. At Refresh PR we have recognised the importance of apprenticeships. A new arm of the Refresh PR owned, industry-famous Heating Installer Awards has officially launched, The Apprentice of the Month Awards.

 

The Apprentice of the Month Awards aims to recognise the efforts of apprentices who go above and beyond each and every day. The awards will accept nominations from lecturers, employers, family, friends and apprentices themselves, via a short video entry, submitted on social media.

 

Each month, entries will be collated and a winner will be selected by one of the award sponsors: Sentinel, Vaillant UK, Installer Magazine, Polypipe and Wolseley. The shortlisted entries will then go head to head in a public vote.

 

The Heating Installer Awards is renowned for its great interaction with the installer community, and with levels of engagement higher than ever, it is up to Refresh PR to build up the Apprentice of the Month campaign so it’s as successful as the Heating Installer Awards. We’ll particularly be focusing on the power of social media, with Twitter a key platform for the installer community whether qualified or still in training. Plenty of Twitter activity has been planned over the next few months so watch this space!

 

At Refresh PR we keep up with all the latest social media advancements, implementing changes and improvements to the social media campaigns we run for our clients. If you think your company could benefit from an engaging social media campaign contact us on 01611 871 1188. For more information about the Apprentice of the Month Awards, follow them on Twitter - @AotMAwards or email apprentice@refreshpr.co.uk

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction, Heating Installer Awards, PR agencies Manchester, PR Agency Manchester, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Bottoms up to Lidl’s New Campaign



We’re only six weeks into 2018 and already I am amazed at how technology continues to shape our lives and what consumers are now expecting from brands in terms of maximising these developments for marketing purposes. 

From VR and AR to wearable tech, brands are constantly looking for ways to connect with consumers and budget supermarket, Lidl is leading the way with its latest campaign.

Winebot, launched last week, allows consumers to engage with the brand using a chatbot on Facebook messenger, to get personalised wine pairings, based on their tastes and food choices.

As well as blanket coverage across titles such as Huffington Post, Daily Telegraph and Daily Mail, the Winebot creates genuine customer engagement; something that brands across the globe are desperate to achieve.

The Winebot helps to position Lidl as experts in the wine retail industry and also shows the brand cares about a customer’s eating and drinking experience, all while adopting new technology – not bad for a supermarket which has previously sat in Aldi’s shadow.

Going alongside its latest TV ad, which shows a customer who’s sceptical about Lidl’s wine offering, the supermarket chain is positioning itself as a market leader in the retail sector.

But the most impressive thing about the Winebot campaign is just how simple it really is, if you’ve got the knowhow and algorithms of course. Supermarkets recommending wines based on what food it complements is nothing new. Brands using your data to personalise its offering, either by eshots or via its website, has been around for years. Lidl has just taken these elements one step further and incorporated chatbot technology.

After I got over the initial “I wish I thought of that” moment, I could appreciate this campaign for all of its elements, but mainly for how Lidl combined the old with the new. Faced with new technology it is easy to go too far and potentially alienate current customers, but this struck the balance perfectly.

So cheers Lidl – pass me the pinot!

 

Tagged with: Lifestyle, Marketing, PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

It’s raining cats and dogs for the British public



There’s no debating that when we’re chatting with friends, we use colloquialism and regional slang. In day-to-day life, this is the norm; no one speaks the Queen’s English all the time. Our weather reports, however, are soon to follow suit, with terms like ‘it’s brass monkeys’ and ‘chucking it down’ about to become commonplace.

The Met Office has announced it is planning to include regional slang terms in its weather reports after research found millions of Britons do not understand the official terms used.

I’m all for using regional terms in a professional setting where appropriate, and think no one should try and conceal an accent, but is translating this into our weather reports a good idea? The English language is a complex system to navigate, but this is another step in making it obsolete completely.   

Derrick Ryall, Head of Public Weather Service at the Met Office, said: “As the UK’s National Weather Service, we’re always looking to improve the way weather forecasts are communicated, to make them as useful as possible and increase their understanding.

 “Ultimately we hope to use the insights from our research to tap into local dialects and vocabulary to make it easier for people across the UK to understand the forecast and make informed decisions based on it.”

I understand where Ryall is coming from, and agree to a certain extent. People do need to understand weather reports, however with colloquialisms used more and more often in our everyday lives, I can’t help but think that the English language is dying a death.

As a PR person, I’m a particular lover of lexis and a pedant for punctuation, but I can’t help but think that the bigger issue that needs solving here is teaching the British public what the word precipitation means.

Tagged with: Lifestyle, North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Tangible PR and 2018 - the year it finally becomes the norm



We are now four weeks into 2018 and it’s been a whirlwind already. What is clear is that this year will definitely be one of change all round as technology marches forward, the political landscape evolves, and our very own industry continues to turn everything we know on its head.

 

A few days ago industry title The Drum led with news that advertisers had started to feel the pinch with $10bn worth of media business under review. Is this a lot? Is this the norm? I’m not sure – with the ad budgets of the major brands easily reaching into the millions, perhaps not? But the fact that the media is talking about ‘feeling the pinch’ means we are also talking about it.

 

What is certain in the PR world is that everyone wants more in 2018 – but not necessarily more hours dedicated to their account, rather more certainty that the activity will cut through and deliver a difference. This means measurement is coming to the forefront, finally, and quite right too.  In fact in a recent pitch we spent over half an hour discussing measurement with the prospective client.

 

Article after article debating this issue fills my inbox, to my bemusement. It’s been something that’s been built into Refresh PR’s foundations – we simply don’t propose and run campaigns that can’t show an impact on a business.

 

So, how can PR be measured?

 

It’s not actually as difficult as people make out, for example:

 

Trading online? Then build increased traffic to the website as a key metric. Most of our clients have this as a KPI. We monitor Google Analytics and report back to them on a weekly and monthly basis and are able to demonstrate just how we’ve made a difference.

 

Working with influencers? Measure engagement levels – how many people commented that your brand was great? Give your influencer a sales code to promoted to their network and measure redemption levels

 

Want more people to talk about your brand? Invest a small amount in research to benchmark where you are now, and then again at the end of the campaign. Watch social media and the internet in general carefully to view the increase in brand mentions

 

A good PR strategy

 

Before setting the KPIs, make sure you’re measuring the right thing. Go back to the drawing board and your PR strategy. Who do you want to reach, with what message, by when, and what action do you want them to take? If you are 100% certain of what you want people to do, then focus on this and measure the progress!

 

Analysis is crucial

 

Much like online advertising, thanks to Google Analytics we can measure so much more than ever before, and really understand what our target audiences are doing.  Making sure the PR team is doing this on a weekly basis means that campaigns can be tweaked and readjusted regularly, to ensure the target audiences are consistently being reached, and positively influenced, by the campaign.

 

Which all brings me back to my initial thought when I read the article: $10bn of advertising spend? Put it into PR activity instead!!

 

 

 

 

 

Tagged with: creative PR agency, digital PR agency, food and drink PR agency, Food and drink PR agency | Creative PR agency | How to measure PR | PR in 2018 | Online PR agency | Digital PR agency, how to measure PR, online PR agency, PR in 2018

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Injecting creativity into B2B PR



Having worked in B2B PR for half a decade, I’ve witnessed my fair share of lacklustre PR campaigns.

For some reason, B2B PR is synonymous with colour seps, dry campaigns and rigid press office, and I’m not sure when this became the norm. There is no need for B2B PR professionals to hang up their creative hats, when in fact, they have the perfect opportunity to inject some creativity into their industries.

Take the Heating Installer Awards for example. Initially created as a way for an underfloor heating provider to communicate to heating installers across the UK, we abandoned a traditional basic press office function, which many would have deemed adequate, and ploughed the budget into a multi channel campaign that lives predominantly on social. This not only created a channel for us to communicate with our target audience directly, but also generated news, conversation amongst those within the industry and allowed us to forge long lasting relationships with key players within plumbing, heating and the built environment.

Refresh PR now owns the Heating Installer Awards and it has gone from strength to strength, recognised as an industry standard for success.

It doesn’t just have to be B2B PR though. Every now and then, a consumer product or service will come along that is really struggling to penetrate the market. Google’s latest venture is a prime example of this.

How many of us can honestly say we are avid users of the Google Art & Culture app that was developed last year? The app allows users to “Meet the people, visit the places and learn about the events that shaped our world. Discover collections curated by experts from the most famous museums. Be moved by stories depicted in thousands of photos, videos, manuscripts and artworks on every type of screen and in virtual reality. Find your favourite artworks, create your own collections and share them with friends”.

Google, however, acknowledged the lack of engagement with the very niche app and by applying some very creative thinking, transformed it into software that would appeal to the masses.

With the new feature, users can take a selfie, upload it, and the app will automatically match it with a work of classical art, finding your doppelganger. It is now the most downloaded app for 2018 so far. Not bad for something not many people knew existed until a few weeks ago.

With the lines between PR and marketing becoming increasingly blurred, it’s time for trade PR people to start causing a stir. Abandon the frustratingly safe press office, aim a bit higher than a colour sep, and show the world that B2B can be creative too!

At Refresh, our consumer and trade teams work in tandem to create creative and hard-hitting campaigns that, most importantly, get results.  

Get in touch if you’d like to hear what we can do for you by calling 0161 871 1188 or by emailing hello@refreshpr.co.uk . 

Tagged with: B2B PR agency Manchester , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

PR Debate: Who was Right – The Influencer or the Owner?



Last week we saw The White Moose Café hotel owner hit the headlines for shaming a blogger and social influencer after she asked for a free hotel stay in return for coverage on her website.

 

The owner wrote a damning letter back asking the blogger, Elle Darby, who would pay his staff and bills if all he received for her stay was exposure? He later went on to announce that all bloggers are now banned from his business.

 

The response that The White Moose Café put out was anonymous, but the blogger decided to out herself to respond to the letter, admitting she had been exposed, while still feeling that the hotel owner was acting in a bullying way.

 

The blogger and wider marketing community have since been debating who was in the right and who was in the wrong. Should bloggers and influencers assume they deserve free stays and special treatment? Should businesses be more aware, and appreciative of the exposure and the impact this has on their business? Or is there a better way for small businesses to work with bloggers and influencers entirely?

 

No matter what your opinion on the situation, both parties have received a huge amount of PR and exposure from the story, no doubt increasing both of their social followings and website traffic. This hasn’t gone unrecognised, as the owner of The White Moose Café sent Elle an invoice for the PR coverage she has received off the back of the story going viral – apparently it equates to £4.6m (not bad hey!).

 

My first thought when reading this story, was would the owner of The White Moose Café have responded in the same way if it was a ‘mainstream’ journalist contacting him about a review? Something we’ll never know.

 

At Refresh PR we often work with bloggers and influencers and we know that used in the right way for the right client they are an extremely powerful medium. We have seen blogger coverage drive direct website traffic and sales, not to mention brand awareness and social followings.

 

So, although this isn’t the ‘typical’ way of a blogger and a business working together there is no denying the success of this activity, intentional or unintentional. Both parties have increased their exposure, generated column inches and sparked debate – hands down a successful PR stunt whether they intended it to be or not!

 

 

 

 

 

Tagged with: Celebrity, creatiive agency Manchester, Creative Agency, PR Agency Manchester, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Demand grows for backlink building campaigns



Increasingly, clients – particularly online retailers – are seeking the support of Refresh for digital PR. Delivered successfully, a digital PR campaign will not only increase a company’s ranking on Google, but will increase traffic to a website, reduce bounce rate and ensure there’s real buzz around a company in online media and social channels, which are continually increasing in popularity.

 

The wants of the media change daily. For many journalists working in today’s world, the aim is to keep users on their website or social media channels for as long as possible. By doing so, they prove the value of the content they’re writing to their editors, advertisers and audience in order to achieve cut through in a noisy and ever-changing industry.

 

This has, in turn, impacted the ways businesses think about their PR and marketing. Objectives are now targeted by online visibility scores, social engagements and the success of cross-channel campaigns. In addition, being on page one of Google for a key search term can make a company successful overnight – similarly, being bumped down to page three can also have catastrophic outcomes.

 

Refresh PR has substantial experience in creating digitally-led PR campaigns, targeted specifically with helping to improve a brand’s SEO. This is achieved by using clever techniques to secure coverage on high authority news and social websites which include live links back to a website.

 

By doing do for clients including Kagool, MyGlazing.com, GourmetMeatClub.co.uk, BuildMyGift.com, insureTAXI.com and more, we’ve driven hundreds of thousands of consumers to engage and buy from the brands via their websites, increased domain authority, secured bounce rates of less than 40% and moved our clients up Google rankings for many of their keywords - in some case, moving from page three to page one.

 

Refresh PR’s digital tactics are delivered with a business’ objectives in mind and aim to exceed expectations. If you’re interested in working with Refresh PR to improve your online and digital PR, get in touch today.

 

 

 

 

Tagged with: Lifestyle, PR agencies Manchester, PR backlink campaign, PR campaign essential, Public Relations North West, SEO and PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Do you have Britain’s best Window with a View?



The search is once again on to find Britain’s best Window with a View. For the third year, Refresh PR will run the campaign on behalf of MyGlazing.com, the UK’s independent consumer advice website for home improvement and glazing.

 

The campaign, which drives hundreds of thousands of visitors to the MyGlazing.com each year, comprises social media, digital PR, backlink building and traditional media relations activity to generate entries into what is fast becoming a key event in the calendar year.

 

Adding to a very successful two years, for the first time in 2018 views from offices will be eligible to enter the campaign. So if you’re lucky enough to gaze out of your office window each day onto an amazing view, we want to hear from you. We’re also still inviting entries from tourist attractions and other public buildings as usual.


The campaign will launch at the start of February, so get snapping your views now (remember to include the window frame) and save them up ready to upload to www.myglazing.com/wwav

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction, creatiive agency Manchester, Creative Agency, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Polypipe on Twitter



Earlier this month the team behind the Heating Installer Awards 2018 hosted an evening Twitter Q&A with sponsor, Polypipe.  The hour-long burst of activity was aimed at heating installers who want to know more about Polypipe, its services and also have a bit of downtime at the end of the day.

 

The Q&A achieved 281 engagements and 6440 impressions from @HIAwards, with further engagement on the @PolypipeTrade account. High quality interactions were achieved from the installer community throughout the duration of the hour.

 

The hour went seamlessly, with the teams at both ends typing furiously to respond to the questions, and banter, thrown at them.

 

As an added bonus, the awards saw additional entries over the following days, attributed to the increase in awareness and engagement from this activity. More Twitter bursts of activity are planned for the coming weeks, including giveaways – so get following @HIAwards!

 

Twitter campaign construction 

 

 

 

Tagged with: B2B PR agency Manchester , Construction, Creative Agency, PR agencies Manchester, PR Agency Manchester, PR campaign essential, Twitter

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Merry Christmas everyone



Christmas for an online retailer is the pinnacle of the year – a chance to boost sales, which also results in the busiest time of the year and generally a well-deserved rest from 23rd December onwards as the final postage date delivers a welcomed respite.

 

Preparations for the Christmas period usually start in March-April time, with campaign ideas discussed and decided upon, then actioned in plenty of time to meet the deadlines of the long-lead magazines, which start work on Christmas in July, followed by the short-lead titles and then online. So when we started a campaign for brand new online retailer, http://www.buildmygift.com in mid-November, you’d be forgiven for thinking we’d got giddy on an early mulled wine or two.

 

However, in just six weeks we were able to plan the Christmas campaign and its key messages, then work with a gift psychologist to obtain a unique story angle while undertaking research to gain additional statistics to support the story, appoint key social influencers to post about the personalised gift hampers, and complete a tough media sell in to achieve coverage, with backlinks, for our new client.

 

A fantastic start to our work with BuildMyGift.com!

 

 

 

 

 

 

 

 

Tagged with: creatiive agency Manchester, Creative Agency, Digital PR, online PR, online retailer PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh Academy adds modules for 2018



We work extremely hard to ensure our team is upskilled in the services that our clients require for today’s business environment. During 2017 we were advised by many of our clients that they were seeking additional consultancy services, and not only that, but more campaign-based activity too.

 

Having an effective team which can fulfil the needs of our clients is crucial to the success of the agency, and we’ve worked hard to make sure that each team member has the ability to deliver the high standards that have become synonymous with Refresh.

 

Whilst our team undertakes regular training each month as standard, it’s important for us as an agency to help each person stay one step ahead. New modules added into the Academy for 2018 include:

-        PR to deliver on business objectives

-        Creating creative ideas to cut through the noise

-        Effective PR backlink campaigns

-        GDPR

-        Effective KPI and measurement setting

-        Crisis management

 

 

 

 

 

Tagged with: B2B PR agency Manchester , creatiive agency Manchester, PR agencies Manchester, PR agency, PR training

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

How will businesses respond to the recent Facebook changes?



On Thursday it was revealed that Facebook will be changing its algorithms once again, so users will begin to see more posts on their news feed from family and friends, rather than posts from brands and publishers. The CEO of Facebook, Mark Zuckerberg, explained he’s bringing in the change to make sure “the time we all spend on Facebook is time well spent.” So what does this mean for PR professionals who use Facebook as a key mechanism when working with clients?

If used correctly, social media can be an extremely influential PR tool, and Facebook has been growing in popularity for businesses who want to capture consumer interest during ‘down time’, i.e. the hours we’re not in work and are instead, switching off and pursuing our personal interests.

It’s been acknowledged by Mark Zuckerberg that “the time people spend on Facebook and some measures of engagement will go down," meaning there will be even less opportunity to consume content from businesses and publishers. As such, businesses that once used Facebook as their sole tool to engage with the public will now have to begin using a variety of other channels to connect with their target audience. A ‘one size fits all’ mentality is not the correct approach to take;  channels such as Twitter, LinkedIn, YouTube, Google+ and more will have to be utilised better in order to gain similar levels of traction once offered by Facebook. That said, not all consumers use every channel available, so it’s important to analyse where your specific target audience consumes its content.

Only time will tell whether this is a huge gamble by Facebook. By making this decision, it will have dramatically decreased its support from publishers and business, which may leave investors to question their involvement with the organisation.

Or, will it prove to be a smart move? When the changes come into place, companies may reveal that it hasn’t affected them as much as expected, or find it’s forced them to seek alternative methods of promotion which yield better results.

Ultimately, it’s essential for businesses to keep up to date on how changes like this could affect how they reach their customers and therefore, the nature of their entire company.

If you need help or guidance with your social media and online PR support, find out what we can do for you here: http://www.refreshpr.co.uk/page/88/Social-Media.htm. Alternatively, contact us on 0161 871 1188.

 

Tagged with: Facebook, PR, PR campaign essential, Public Relations, Social Media

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Strong start to 2018 as Refresh PR welcomes four new clients



Manchester-based agency, Refresh PR, has secured four new clients, delivering the agency’s most successful growth period to-date.  The PR agency, which recently celebrated its eighth birthday, has won new clients for its built environment, retail and lifestyle teams.

 

After a competitive five-way pitch, Cheadle based Equity Housing Group, a social housing provider with over 4,500 properties across the country, selected Refresh to manage its PR and deliver crisis communications. The campaign will work to reinforce Equity Housing Group’s established position within the housing sector.

 

When speaking of the win, Erin Heywood, head of B2B at Refresh PR, said: “Refresh PR has extensive experience in both the housing and construction sectors and our expertise in these areas shone throughout the pitch. The social housing market presents some exciting challenges and we look forward to working on Equity Housing Group’s PR and communications.”

 

Helena Banfield, marketing, brand and comms manager at Equity Housing Group, continued: “A number of agencies pitched for Equity Housing Group’s PR contract however we were impressed with the industry knowledge, out of the box thinking and enthusiasm from the team at Refresh PR. There are exciting times ahead for Equity Housing Group and we look forward to welcoming Refresh PR to be a part of that.”

 

Following project work in 2017, Refresh PR has also been appointed by Calla Shoes, a manufacturer of beautiful and stylish footwear for women with bunions, and Esteem – No Pause, a clothing collection designed specifically for women experiencing symptoms associated with the menopause. Calla and Esteem are both part of the successful Entrepreneurial Spark Business Accelerator, the world's largest free people accelerator for start-up and scaleup businesses.  

 

Using its extensive knowledge of the fashion, women’s lifestyle and e-commerce markets, Refresh PR has developed bold strategic consumer campaigns for both Calla and Esteem, utilising a clever mix of content, video, imagery and media relations to reach the brands’ niche audiences effectively.

 

Further cementing Refresh’s expertise in online retailing PR, BuildmyGift.com has also signed to work with Refresh PR. Launched in November 2017, BuildmyGift.com, was created out of a need for better and more personalised gifting options. Refresh PR has already used a hard-working press office and influencer outreach to secure prominent coverage for the ambitious start-up.

 

Caroline Gibson, head of consumer at Refresh PR, said of the wins: “Calla, Esteem and buildmygift.com were all new business launches that required intensive PR campaigns to introduce them to both the media, and the public. Conducting project work in 2017 demonstrated not only Refresh’s ability to provide PR that has clear influence on the profitability of the companies, but also our love for the work that we do. 2018 is an exciting time for Refresh PR and our new clients.”

 

Contact Refresh PR on 0161 871 1188 to find out more about the business.

 

 

 

Tagged with: B2B PR agency Manchester , creatiive agency Manchester, Health & Beauty, Leisure, Lifestyle, PR, PR agencies Manchester, PR campaign essential, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Stupidest monkey in the industry



We are less than two weeks into the New Year and fashion giant H&M has already caused a mammoth amount of controversy surrounding its ‘coolest monkey in the jungle’ hoody.

The product, which was modelled on a black child as part of the company’s marketing material, has sparkled a huge amount of backlash on social media and news channels alike, with many calling it ‘disgusting’, ‘inappropriate’ and ‘negligent’, for obvious reasons.

Many of the outraged customers hit back at H&M by heading straight to social media. And as the tweets began to grow, more and more people started to learn about the campaign, including celebrities and MPs. Singer The Weeknd has already cut ties with the company despite having a collaboration with them. The ‘Starboy’ singer took to twitter in a statement saying: “shocked and embarrassed by this photo. I’m deeply offended and will not be working with H&M anymore.”

Fashion brands are a huge part of our lifestyle and culture, and they go to great lengths to grow a loyal following and build relationships with customers. With this in mind it’s hard to understand how H&M didn’t think of the potential consequences surrounding launching a campaign featuring this material. Labelling and discrimination are always hot – but contentious – topics on the global agenda, so it’s bizarre to think H&M, a brand that famously stands for international equality and raising standards across the world, could have had such a poor judgement on the campaign.

H&M has since apologised, has recognised the concern and more importantly has admitted its failure. The jumper in question has been removed from sales and all images have been removed from their website.

I feel all of these are the first steps for H&M to try and build back brand loyalty and trust.  I think recovering trust amongst those who took offence probably requires more action than this, however it shows H&M has recognises an insensitive campaign – albeit a little too late.

 

Tagged with: Lifestyle, PR, PR campaign essential, Public Relations, Social Media, Twitter

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

2018: A century on and another year of big change



While the event that comes to mind first and foremost for many when looking back 100 years to 1918 is the end of WW1, 1918 holds other key milestones – one of which will be celebrated up and down the UK over the coming few weeks: The Representation of the People Act 1918.

 

On 6th February 1918 the act passed electoral reform which would allow many returning soldiers, as well as women, to vote for the very first time. A massive milestone for women, it meant that 8.4 million females (but not all just yet, that’s a few years off!) could have a say in the country’s future.

 

As women, we’ve come a long way over the past 100 years – there are many milestones that I could (and I’m sure people will over the coming weeks) list out. And obviously I’m ultimately grateful to events from 100 years ago as it’s paved the way for many women, like me, to launch and grow successful businesses. However, I don’t want to focus this blog on women on boards, the perceived ‘glass ceiling’ or the gender pay gap though. Instead I want to look at the legacy that 2018 could leave.

 

The pace of change we’ve seen over the past 100 years is accelerating at a speed that would have been unimaginable even in the first decade of this century. Driven largely by technology, but also mass innovation, it’s impossible to compare the work environment of just 20 or even 10 years ago to that of 2018. And it’s simple – today’s businesses have to adapt, and quickly.

 

This year the media environment is going to change massively. In an era when there’s a big debate between freedom of speech and ‘fake news’ (thanks Donald) and the license to post whatever thoughts a person deems relevant on social media (ie in the public domain) with relatively no backlash, change is afoot. As every person is now technically a journalist able to report the news, I hope that the integrity of the more respected news outlets remains, without them bowing to advertising’s income too much. Meanwhile Google, Apple and Amazon continue to invest in original video content to hook people in, create differentiation and start to rival the bigger broadcasters.

 

The political environment is an ever moving beast too. Under President Trump, I’m in a horrific situation of almost feeling entertained by his Twitter account. I’m entertained (but probably in the wrong way), interested (that a President believes that the new era of politics is to dare and double dare another President), embarrassed (that I’ve resorted to following him in the way I occasionally would a Z-list celeb) and shocked. It’s 2018 and he’s already ripping up the rule book…could this be the way that politics is played out from now on? Could it?

 

Business-wise, Brexit continues to cause issues when companies can’t – or won’t – make buying decisions, unfortunately slowing things down. We work with several companies which import from the EU and I’m lucky to be in a position where I can hear their strategies, all of which are very different, but all aimed at buffering their business from the various political scenarios. In this area particularly I’m looking forward to coming out the other side.

 

Closer to home, as Refresh moves into its eighth year, we’ve geared ourselves up to deliver our most successful year to date. We’re lucky that as a company we can remain agile, and make changes happen quickly when needed (and we have). Yet it’s taken nine months of careful planning by a team of four directors here at Refresh to put in place the ‘new look’ Refresh which some clients have already been benefitting from over the past months, and others will be seeing shortly as we begin work on their 2018 campaigns. From a team of highly skilled consultants will come the best work we’ve ever been able to deliver, for big and small businesses alike. For clients, online content will be embedded into everything we do, together with inter-agency working to deliver clever and well thought out integrated campaigns.

 

And for me, I’m in a position where I consider myself more supported than ever by the fantastic team around me, which is a really simple thing to take for granted when you have it, but I’ll never stop being grateful for this, particularly given some past experiences. I focus strongly on making the right decisions which mean I can sleep at night – something that’s stood me in great stead so far and something I continue to pay close attention to.  We’re also here to make money – we want the team to get great bonuses and the pay increases that they deserve and I make no apologies for this, so a key focus is to work with clients which will genuinely grow with us, recognising our contribution to their growing success story. We’ll shortly be announcing four new clients which signed with us recently, allowing us to really kick 2018 off with a bang.  

 

Hot on the heels of being crowned the CIPR North West’s Outstanding Small Agency 2017, coming out of this key period of change has given Refresh a clear vision for 2018 and beyond – and we’re ready to run at 2018! It’s going to be an exciting year ahead; with small milestones of our own to reach - and then celebrate - throughout the year, I’m already looking forward to being part of this legacy!

 

 

 

Tagged with: Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The changing face of the BBC



When looking for news that I can rely on to be acutely accurate and up to date, I will hold my hands up and say I’m a BBC kinda gal. Some prefer Sky, other prefer the online version of their favourite newspaper. But for me, the BBC – with its outstanding journalists, familiar tone of voice and truly British identity – is the ‘go to’ place for what’s happening in the world right now.

But of late (perhaps slowly over the last 12 months or so), I’ve noticed its content change quite significantly. And I’ll admit – I was worried.  

We all know the mainstream media has had to alter its reporting style and subjects in order to meet the changing demands of the readers, who are typically more inclined to check social media than pick up a newspaper in order to get their daily dose of current affairs. And when the public is now – apparently – more interested in the latest celebrity gaff caught on camera than what their elected politician is doing to improve living conditions in their local area, it’s understandable – even if not comprehendible – that the majority of news outlets would alter their priorities to suit this.

If you were to click on to the BBC website right now, you’d say: ‘yeah, and the BBC is no different’. Yesterday alone, there were stories on the top jokes from the Golden Globes, a countdown of phrases we have Donald Trump to thank for and a link to a piece on how to get yourself to the gym. Synonymous with the longstanding commitment the BBC has made to explore the hardest-hitting, breaking news from around the world? No, and not what we expect from the stalwart of British reporting.

But do a comparison of these BBC articles and their counterparts elsewhere in the world, and the difference is automatically clear. Rather than egging on the story to take it to its next level, the BBC instead simply reports the fact that such a ridiculous story is news in the first place. Its coverage is almost tongue in cheek, as if it’s questioning why these matters are in fact news in the first place.

While truth and accuracy are constantly in disrepute in the media world, the BBC is standing strong in its ability to deliver the news we need to know, and challenge us on what we THINK we need to know.

And while readership figures continue to drop amongst the newspapers that have dominated our shelves for decades, if, like me, you’re a BBC kinda gal, you’re probably going to stay that way for a very long time.

 

 

Tagged with: BBC, News, PR, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh Reflects: Top Five Fails of 2017



Bloomers, blunders or just massive mess ups, here we see the people, brands and events that have made us cringe in 2017.

  1. Pepsi & Kendal Jenner – the nation reached for their Diet Coke and took to Twitter with their disgust surrounding Pepsi’s 2017 advert, which raised questions about racial insensitivities and trivialising demonstrations. The advert was pulled immediately but it still impacted Pepsi’s sales (oddly for the positive though!)    

  2. Dove – body wash that can turn a woman of colour white – where to start with this advertising fail? For a brand that has worked so hard to convey a body confidence message this was a huge step backwards

  3. Trump – tweeting the wrong Theresa May, the still unexplained covfefe and not forgetting his various questionable political decisions, we could have had a full category for Trump’s personal fails, but we don’t have that much time  

  4. Bake Off Tweet Gate – working in PR we know there is nothing more annoying than someone breaking an embargo, so when it is the star of the show it really is a head in hands moment

  5. United Airlines – for simply not realising that in this modern world, where everyone has a video recorder in their back pocket, the actions of your staff will impact on your brand. The video that surfaced of a passenger being physically dragged off a flight, simply because it was overbooked, impacted the airline’s brand equity, as well as sales

Tagged with: Creative Agency, Lifestyle, PR Agency Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh Reflects: Top Five Songs of 2017



Luckily for us there are very few arguments over the radio or playlists in this office, but we do find a very eclectic mix playing through the speakers at Refresh HQ.
  1. Slow Hands, Niall Horan – the former One Direction star takes the top spot for Refresh PR. The song must feature on at least 50 per cent of our playlists
  2. Noel Gallagher, Holy Mountain – celebrating our Manc roots, MD Laura picked Noel Gallagher’s latest tune as her song of 2018
  3. New Rules, Dua Lipa – our head of B2B, Erin, brought the girl power with new artist Dua Lipa’s song
  4. Justin Bieber, Despacito – it had to appear somewhere and it was B2B manager, Ash, that voted for this catchy song
  5. Blossoms and Chase & Status, This Moment – again celebrating Manchester music, head of consumer, Caroline, voted for this summer anthem, continuing her love affair with the Stockport band

Tagged with: 2017, Lifestyle, music, North West , PR Agency Manchester, Songs, Top 5

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh Reflects: Top Five Adverts of 2017



There’s nothing we love more than seeing how brands are representing themselves through the power of advertising. Here are our top ads of this year.

  1. Spotify – 2018 Goals – the only print ad campaign that made it on to the list, but Spotify’s clever use of its own data and people’s listening habits made us all laugh and possibly re-evaluate our own music taste (read all about our favourite songs of 2017 here )
  2. Peter Kay for Warburtons – it had everything; the comedy, drama and romance, not to mention the local relevance, nods to Peter’s previous adverts and delicious carbs!
  3. Aldi - Kevin the Carrot – continuing a winning formula with the second year of Kevin the Carrot, this time adding a bit more of a storyline to the little vegetable’s Christmas adventure  
  4. Google Pixel 2 – for unashamedly calling out the flaws of iPhones and highlighting how the Google alternative is far superior, it made it on the list for sheer bravery
  5. AA – iconic song, tick. Cute kid, tick. Clever CGI, tick. Three for three for AA this year!

Tagged with: 2017, Advert, Creative Agency, Lifestyle, PR Agency Manchester, TV

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Food for thought at the Construction Marketing Awards



We spend our working lives advising our clients how to utilise PR to benefit their business, but we have to admit, our own PR often takes a backseat. In agency life, no two days are the same and often a day starts at 9am with a to-do list that doesn’t even get touched due to other priorities that hit the inbox at 9.01am. This makes writing an award entry for ourselves – a task that can easily take a whole day – a challenge.

 

But every so often we try to enter some awards to showcase the campaigns that we deliver and gain a stamp of approval for the value that we add.

 

Award winning Refresh PR

 

This year the agency brought home two awards at the CIPR North West PRide Awards – and we’re still celebrating almost a month on. We have also recently been recognised as finalists for our work by the CIM, the B2B Marketing Awards and, most recently, at the CMAs in London last night.

 

Construction Marketing Awards (CMAs)

 

A sector that we specialise in at Refresh PR is the built environment. Construction PR has always been at the core of our business and over the years we’ve delivered many different campaigns that have won recognition from CIMCIG (that’s the Chartered Institute of Marketing’s Construction Interest Group, which runs the CMAs). This year, despite travelling to RIBA in London for a 25 minute interview with the awards judges earlier in the year (potentially my shortest ever stay in London!) unfortunately we didn’t bring home the trophy.

 

We did however have a great night – what other award organisers would put Laura and Ash on a table with…another Laura and Ash? The dance floor was packed right up until the last song too - a fabulous testament to a room full of hard working marketeers letting their hair down just a little at the end of a long year.

 

Construction PR in 2018

 

So this leads us to predict what the coming year may bring. Personally, I’m hoping for a massive increase in the level of creativity in the sector. We’ve made great strides, but there’s still a long way to go. The sector still needs to effectively embrace the ways in which people consume news, so on our Christmas wish list this year we have:

-        More fun on social media – we’d like less cheese and fewer corporate posts, and more to engage those listening across the social channels  

-        Fewer leaflets – it’s shortly going to be 2018 everyone!! There are more effective – and environmentally friendly – ways to speak to your audience

-        More for the apprentices – let’s continue to make this a sector that people are proud to work in, where great work is rewarded with peer endorsements and promotion/referrals, and we may just help to narrow the skills shortage gap

-        Making the most of new channels – let’s see some Snapchat campaigns or Instagram stories, let’s embrace channels that can really reach our audiences…it’s what they’ve been designed for after all

-        A ban on colour seps – there’s no need to pay to get news into a trade title, if the quality of the news is good enough. Any decent PR agency will advise on the angle to take in order to get editorial (aka free) coverage. Colour seps existed when there was no digital printing, and it genuinely cost more to print a page in colour; now it’s purely a money making exercise. Question if a presence in a magazine that demands a colour sep fee is actually effectively reaching your target audience. Consider an editorial partnership with a magazine, utilising its different channels instead

-        Fewer grey suits – we don’t wear them, we don’t even own them, and we don’t think anyone else should have to

 

We’ll be presenting 2018 plans to a lot of our clients over a mulled wine or two in the coming month, and I’m looking forward to showing them all of the above, but most of all how this sector can be exciting, fun, challenging and brilliant to work in.

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Little Miss… SEO Superstar



The ultimate aim for anyone working in PR is to create and deliver campaigns that can reinvent themselves time after time after time, and never grow old. But in recent years, what’s happening with Google and its algorithms is dictating more and more of our work and to get it right, you have to think outside the traditional realms of ‘PR’.

One recent example came with the news that an addition is being made to the Little Miss and Mr Men book collection. The newest member of the family, Little Miss Inventor, is a polite nod and point of inspiration to young girls who might consider taking up STEM subjects in school.

It’s a clever move to both gain a new audience and re-engage an already loyal following, but also demonstrates the brand’s ability to mould its offering in line with current affairs, trends and an ever-changing audience, making itself always relevant.

You could argue the new character could’ve been anything – Little Miss Botox, Mr Protein Shake, Little Miss Vlogger – and it would’ve received as many headlines and column inches as Little Miss Inventor did. That might be true. But what the news HAS done, is got PR bods wondering to what extent this choice of character was a strategical decision in line with Google search terms?

Was it a coincidence that just a few days after the news broke on Little Miss Inventor, Philip Hammond announced a huge amount of investment into STEM in UK schools? The Chancellor revealed in his Autumn budget that schools are set to receive £600 for every student taking A Level maths, and more resource is to be allocated to technology departments.

Was it just by chance that they created a character in line with one of the most written about subjects in the world right now – the skills gap, and role of women, in STEM industries?

Was it just a fluke that Little Miss Inventor came at the same time as we’re being encouraged to support cottage industries, local suppliers and technological innovation, not just in our professional lives but in our personal lives too?

All of the above makes STEM one of the most searched for Google terms of recent years, and aligning a PR campaign with trends of this type makes for great organic SEO results – something brands the world over are trying to achieve – thanks to Google’s algorithms.

Type STEM into Google today, and what appears on Page 1? We’ll give you a few clues: She’s yellow, with green hair and a pencil behind her ear.  

 

Tagged with: B2B PR agency Manchester , creatiive agency Manchester, PR, SEO

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Please respect the power of PR



In our line of work we’re used to change, sometimes on a minute by minute basis – and change is good. But even by our industry standards, the past few months have been transformational in a number of ways.

 

Being passionate about PR and everything it can deliver for a brand or person, I keep reading dramatic (perhaps clickbait?) headlines declaring that PR is dead. PR will never be dead; it may evolve, morphing with other disciplines and regenerating itself – particularly as technology continues to force change – but PR has been around as long as records have been around, and it’s here to stay.

 

What other discipline could change opinion as quickly as an effective PR campaign can? Simply look at politics now: suddenly it’s cool to be a proud Labour supporter and in a lot of areas of the UK, embarrassing to outwardly express a pro-Tory opinion. And whether you agree or not, rightly or wrongly the Brexit campaign (and the coining of this word alone) was PR demonstrating its strength on a monumental scale.In the world of food and drink, who would have said it would be desirable for the middle class to proudly announce they shop at Aldi five years ago? And to be seen drinking Stella Artois? These brands reinvented themselves thanks to clever PR strategies.

 

PR helps to change opinion, reinforce a message, has the power to change the demographic purchasing a product, manages the message in times of a crisis…I could go on. My point is that PR is powerful. It isn’t dead! The tactics we use to cut through the noise and bring a message to the public’s opinion will continue to evolve quickly – for example this year we’ve done more work with micro influencers and Instagram ambassadors than ever before - but strategically most Company Boards see that PR is critical to a brand. It’s the strategic value that PR brings which shouldn’t be forgotten, or lost, in the debates circulating at the moment. PR is an investment not a cost.

 

And in times of a crisis, when the freedom of social media allows pretty much anyone to write pretty much anything about a company, and enable these comments gather pace second by second, what other tool in the marketing mix would be called upon to attempt to refocus the message and set the record straight? None.

 

 

Tagged with: B2B PR agency Manchester , North West , PR, PR agencies Manchester, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh PR celebrates being shortlisted for industry awards!



What a year it has been so far at Refresh PR, with new clients, new team members and the CIPR outstanding small agency award win. But it doesn’t stop there, due to the team’s hard work Refresh PR has been nominated for, and won, a range of other industry awards.


Refresh PR’s Heating Installer Awards campaign was nominated for the best SME targeted campaign at The B2B Marketing Awards. The awards recognise the best in global B2B and we were excited to be recognised alongside giant brands including Vodafone, Samsung and Sage.

 

As well as scoping the outstanding small agency award win at the CIPR North West PRide event, we were also shortlisted twice for the corporate and business communications campaign, eventually taking home gold for our work on the 2017 Food Porn Awards.


Last but not least we have also been shortlisted for two CMAs (Construction Marketing Awards). These are for best use of press and public relations for our Window with A View campaign for our client, MyGlazing as well as PR agency of the year. The CMAs recognise marketing campaigns across the built environment industry, a sector we have years of experience in, so one we’re honoured to be recognised in. So watch this space to see if we’re crowned winners again across these industry awards.

 

 

Tagged with: , B2B PR agency Manchester , CIPR North West PRide, CMAs, Lifestyle, MyGlazing, North West , PR Agency Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

How PR can make a difference to new businesses



Since Refresh PR launched eight years ago the team has successfully impacted its clients business, helping to build awareness and drive sales. But the businesses we’ve worked with have all been completely different and all come with various challenges and opportunities.

Recently, Refresh PR has worked with a number of start-up companies and in the process has learnt more about what it takes to help kick-start their business.

From the launch of Skinny Lager less than 12 months ago, which now has listings nationwide, to introducing Calla Shoes to the media, with a piece in the Mail Online increasing website visitors by 300 per cent – we’ve had huge success with these start-up businesses.

With all of our clients, the Refresh team immerses itself into the industry or sector they’re operating in, but with a start-up this is even more crucial. Often working with smaller teams, any insight or observation the team here at Refresh shares could not only make a difference to the PR success, but also the success of the business.

When starting a business it can often be difficult to know where to spend the marketing budget to make the biggest impact and ultimately provide the biggest ROI. So as part of our job as marketing professionals we take the consultancy role very seriously. If the business objectives can be achieved in a more effective way, other than PR, then we won’t be afraid of telling our client just that. Ultimately we want our client to succeed so we can grow with them.

Often with smaller in-house teams, start-ups rely on their agencies to be an extension of their business, even more so than a more established brand. This is one of the best parts about working with a start-up, as you can begin to see the genuine impact the team is having, across the board, not just in the marketing sector.

With a number of new start-ups, the world of PR and marketing is often completely foreign to them, as a number of these entrepreneurs don’t have this type of industry background. Again, this is one of the reasons we love working with start-ups here at Refresh – the education and support we can offer to make a genuine difference to a business.

Talking about the role Refresh PR played in launching the business, Stuart Cordingley of Gourmet Meat Club, said: “We started working with Refresh early on to help improve our SEO and generate brand awareness, ahead of a new website launch. In the six months we have been working with the team they have gone over and above the coverage delivery you’d expect from a PR agency, also acting as consultants across a wide range of marketing and business issues, helping to drive the launch forward.

“They’ve understood the needs of a new business and have become an extension of our internal team here at Gourmet Meat Club.”

If you are starting a new business, or would like to kick-start your current PR activity, then call 0161 871 1188.

 

Tagged with: Food & Drink, Health & Beauty, Leisure, Lifestyle, North West , PR Agency Manchester, PR Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Social media – the dos and don’ts



Social Media is constantly developing and expanding, and it can be a tricky one to get right. The temptation to use it as a platform to promote your products and service can often lead to a lacklustre feed with minimal engagement. Here, we’re going to look at the golden rules of social media and how you can use it to maximise your business.

Sharing is caring

Twitter, LinkedIn, Facebook et al are designed to share information. Whether it is quick snippets limited to 280 characters (we’re still not onboard with the character increase), or thought leadership articles hosted on LinkedIn, there are no limits to the content that can be shared to your following. It is important however that each piece of content shared is valuable to your audience. Throwing out product plug after product plug, however interesting you find it, will turn your followers off and create a stagnant account. Share industry news, relevant national news items, social trends and information your following will find valuable.

Engage

Twitter describes itself as ‘sparking a global conversation’, with conversation being the most important word here. There is no point in executing a social media campaign if you aren’t going to engage. Reply to tweets, express your opinion, ask open ended questions, even set up a poll; it is paramount you use social media to engage with your potential customers. Creating a relationship with potential customers is the first step to generating a sale, and this first connection can be made without leaving the comfort of your office.

Hashtags

You can’t expect people to stumble across your profile without promoting yourself. Whilst links directing people from your website will work at engaging current customers, using hashtags could generate new business. Whether it’s #Lipstick, #PlasticPlumbing or #StudentAccommodation, anyone using these search terms will be presented with your content, helping you widen your audience and build your following.

Tone of voice

From our experience, people think the social media platform dictates the tone of voice, meaning LinkedIn is full of formal jargon whilst a Twitter feed is littered with colloquialisms and GIFs. This leads to a confused company ethos and a disjointed tone of voice. The best way to determine how and what you write is by looking at your audience and adjusting accordingly. If you’re targeting potential investors, then Kim K memes are probably not best placed, across the board. Likewise, if you’re looking to engage with football fans or families, then a more colloquial term is more appropriate.

Images

A picture’s worth a thousand words has never been truer than on social media. Timelines are a very busy place and you need to use any tool possible to grab a user’s attention. Images achieve a higher engagement rate than plain text on social media and so are a vital tool to adopt. Whether it’s a photo to support and article, an infographic or a video, where appropriate use an image to see your content interactions increase. Moreover, Facebook rewards this content and so you will see your posts appearing above others, further increasing engagement.

Social media can be tricky to navigate, and with rules and trends changing so quickly it can be difficult to keep up. Investing a couple of hours a week in your social media offering will see you reap the benefits. If time isn’t an option, hiring an agency to provide expert guidance on your social media output will see you hit your key business objectives.

For more information on how Refresh PR can help your social media efforts, call: 0161 871 1188.

Tagged with: Facebook, PR, PR Agency Manchester, PR campaign essential, Social Media, Twitter

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

PR horror stories



October - the month that the majority of us now associate with Halloween due to its increasing popularity over recent years. It now dominates social media, from makeup tutorials to plumbing horror stories. Anyone and everyone can get involved, and because we didn’t want to feel left out, we compiled a list of some recent PR tales of terror. Be warned, some are very, very frightening…

1. Monarch - Earlier this month, Monarch, the low-cost airline left passengers stranded abroad. “Important! Monarch has stopped operating. Please do not go to the airport.”” read the message sent out by the Civil Aviation Authority (CAA). The way Monarch handled the situation can only be described as horrific. It left employees and holiday makers heartbroken. After 49 years of flying tens of millions of passengers to Europe and beyond, Monarch seemed unable to communicate its situation not only to customers, but staff too. An email was sent to employees by Andrew Swaffield, the CEO, just days before the collapse, telling them to avoid speculation about the airline’s problems, giving many false hope. 

2. Uber - Earlier this month Refresh PR wrote a blog detailing the events surrounding Uber’s fate in London. It was brought to the attention of the public that it had not been conducting thorough background checks on its drivers and hasn’t been reporting criminal offenses directly to the police. Although Uber fought for its right to remain on the streets of London, its licence was denied renewal. Uber received overwhelming support on social media as many members of the public took to Twitter to declare their outrage. However, it goes to show even mass social media support sometimes isn’t enough. The decision led to terrifying PR for the firm. 

3. Dove - The beauty brand often recognised for its empowering campaigns found itself in a sticky situation when it uploaded a three second video on its US Facebook page. The video showed a black woman removing her top to reveal a smiling white woman underneath and was deemed racist by many. Dove received a huge amount of negative press as many were in shock that the company could go against its well established brand values of equality and inclusiveness. 

4. Misguided - The clothing store Misguided, a brand extremely popular with women and teenage girls, got itself into a PR crisis when it decided to put up a neon sign in its Bluewater store in Kent saying: ‘Send me nudes x’. Rachel Gardner, a youth worker, declared her disappointment with the sign, creating a petition for it to be taken down. 9000 people signed the petition, believing the sign promoted a negative culture and was very disrespectful. 

Although some of these PR fails are truly terrifying they did get people talking about the brand, which always begs the question - is any press good press?

Tagged with: PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester, Public Relations

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

CMA shortlist success for Refresh PR



For our B2B team, the Construction Marketing Awards are a highlight of the year. For one night, we get to celebrate the hard work put in over the year on our built environment clients, and now that the shortlist for this year's awards has been released, we're thrilled to say 2017 will be no different.

This year, Refresh PR has been shortlisted for 'Best use of Press & Public Relations' for our Window With a View campaign and ‘PR Agency of the Year’. 

Our Window with a View campaign, which we launched on behalf of our client myglazing.com, has been finding the best views across the UK for the last two years. We have generated great pieces of coverage throughout the campaign, whilst achieving results that were aligned with our client’s key business objectives.  

We are also incredibly proud to be shortlisted for ‘PR Agency of the Year’. With more than three decades of experience in built environment PR across our team members, we provide innovative and creative ideas, that drive results, for a range of clients within the construction sector. We're so proud to say this has been recognised by the CMA judges, and can't wait to see if we take any accolades home on the night. 

Congratulations to all those shortlisted!

You can view the full shortlist here: http://www.cmawards.co.uk/cma-2017-shortlist-announced/

Tagged with: B2B PR agency Manchester , Built Environment, Manchester, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Regeneration and Retrofitting in Manchester



Refresh PR specialises in built environment PR. From student accommodation and flooring, to plumbing and glazing, we have more than 30 years combined experience. 

As a Manchester based PR agency, we have witnessed the city’s regeneration over recent years, and it is something that interests us immensely. Yesterday we were lucky enough to attend the UKGBC (UK Green Building Council) Regeneration and Retrofit Task Group Report launch in Manchester, where a panel of industry experts from Clarion Housing Group, SmartKlub, UKGBC, GMCA and DCLG touched on different elements of regeneration in the housing market.

One important element of the talks was regarding the Government’s prioritisation of regenerating some of the most deprived areas in the country in order to improve levels of employment, health, connectivity and fuel poverty, as well as crime and antisocial behaviour levels. Whilst demolition and rebuild may work for some regeneration schemes, it will not be viable, wanted or appropriate for all and so retrofitting can be the best solution.

Some of the benefits of regeneration and retrofit discussed were:

Upskilling the community

Although one problem with retrofit regeneration, particularly in terms of energy efficiency, is the lack of trained workers available, this present the opportunity to upskill people. Often initiated in areas with a higher unemployment rate, the scheme hopes to train members of the community to complete the jobs, leaving a long term legacy. This will not only improve the immediate locality, but leaves long term benefits to the wider community.  

Representation of the community

Rather than tell a community what will be happening to their homes, the scheme works with householders to implement a scheme that will benefit their day-to-day lives. This generates a sense of ownership and encourages pride within the community, meaning the developments are more likely to be maintained and invested in further.

Zero carbon targets

The scheme works towards the government’s carbon targets to reduce emissions by 57% between 1990 and 2030. By installing a range of energy efficient upgrades, such as ground source heat pumps, solar panels and cavity wall insulation, the regeneration will aid in reaching governmental targets.

Whilst retrofitting upgrades into pre-existing properties are important, it is paramount that new developments, currently in construction stage, are designed and built to be zero carbon. Whilst it is difficult to execute, for example ground source heat pumps cannot be zero carbon until the footprint of the electricity grid is improved, implementing this technology at build stage will mean there is a reduced need for expensive retrofit schemes 10 years down the line.

To read the full executive summary, click here

Tagged with: B2B PR agency Manchester , Built Environment, Manchester, North West , PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Does ethical PR equal good PR



In this fast moving industry where do we source our ethical guidance?

As marketing professionals it is our role to promote people, brands or companies, to change consumer behaviour – whether that is buying a product or voting for a politician. But with this power comes responsibility, as Bell Pottinger recently found out when it was removed from a leading industry body, following a campaign that the PRCA claimed spread racial hatred.

We also recently read about the TV advertisements which received the most complaints in 2017. One featuring a businessman twerking in high heels, another a kissing scene between a same sex couple and one which shows a mother telling her son about his dead father’s favourite  burger.

Whether you are offended by these ads or not, the point is that there is a regulator which is actively protecting UK consumers from misleading advertising or ones they find inappropriate. Whereas for PR the lines are not as clear-cut. 

For example, the ASA has recently tightened its rules on advertising high fat, salt and sugar foods (HFSS) to children, following the original ruling in 2006, to include social media – a reflection of children’s media viewing habits.

However, this ruling doesn’t include any PR activity. Yes, the PRCA and CIPR have codes of conduct, but these are best practice guidelines which allow you to be part of the industry bodies. There isn’t actual legal implications or restrictions for not following them.

So, it poses the question – where do PR agencies get their ethics from? 

Here at Refresh PR we get our ethics from our people and our clients.

Firstly we only employ the best people across our built environment, food, drink and retail, leisure and lifestyle, and tech teams, professionals who are able to connect the dots between business objectives, current consumer behaviour and future trends to create campaigns that achieve impact for all the right reasons.

Secondly, we will only ever work with brands that we believe in and which are as transparent with us about their operations as we are with them. From low calorie alcohol and botanically based health and beauty to student accommodation and social enterprises, our clients are passionate about their products and providing the best to their customers.

Both of these factors mean that we rarely have to question the ethical impact of the work we’re doing and if we are ever unsure we simply change tack, for something equally as impactful but without any negative connotations.  

Tagged with: creatiive agency Manchester, Creative Agency, Marketing, PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Teamwork Makes the Dream Work



Is the whole really greater than the sum of its parts?

Simply put, yes! Whether you believe the rule of seven or not, there is nothing more impactful than a campaign that communicates the same message to its audience across all of its platforms. Whether that’s a social media campaign that complements the print advertising, or a feature in a magazine that backs up the brand messages shared on its latest viral video – consistency is key.

It’s for this reason that we enjoy working with other agencies to create a ‘whole’ campaign that makes an impact and ultimately changes behaviour.

However, with so many creative brains around one table, inter-agency relationships can sometimes be challenging, as everyone champions their own discipline, often fighting for budget. The first step towards a harmonious working relationship is to always remember you’re all working towards the same goal – success for your client.

This means it is essential to know what that goal is right from the start of the campaign, so setting measurable objectives is a must. The objectives should cover the entire campaign, as well as individual goals for each specialism; this means everyone can focus on their own targets while celebrating each other’s success.

To ensure the correct targets have been set it is vital that each agency is open and honest about its own specialisms, what they are able to achieve and how this fits with the client’s objectives. The marketing mix exists because each element offers a different approach and impact – so maximise on these. A conversation early on about roles and responsibilities will lead to a much smoother campaign journey.

Once these roles and objectives are in place there is the opportunity to cut out the client, if required. Remember, your client is busy, they are not there to manage these inter-agency relationships, so take the initiative to set up your own conference calls or meetings – so everyone is up to date on progress, while strengthening the working relationship.

So when it comes to inter-agency relationships and campaigns just remember the four Cs – clarity, consistency, celebrate, communicate. 

Tagged with: Marketing, PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Sponsor the Heating Installer Awards - opportunities available



The Heating Installer Awards is back for 2018, and we have numerous sponsorship opportunities available for companies that want to be involved with this award winning campaign!

Established in 2015 to celebrate plumbers and heating installers who provide outstanding levels of service every day, but often go unrecognised, the awards has – for the last two years – shone a spotlight on heating installers who go the extra mile to make the industry special.

The Heating Installer Awards campaign secured recognition at the 2016 Construction Marketing Awards and most recently through the international B2B Marketing Awards, partly due to the benefits and return on investment enjoyed by the sponsors.

The 2017 campaign, which came to a climax at Installer2017 in May, brought about huge benefits for our sponsors:

 

       Direct marketing and engagement with more than 50,000 plumbing and heating installers

       Targeted social media campaigns to support sponsor events and product launches

       8,000 website visitors viewing sponsor news articles and content

       Brand mentions in broadcast, print and online press material, generating more than 8 million opportunities to see

In the third year of this campaign, we’re adding an extra element to the competition: Apprentice of the Month. Run entirely on social media, sponsoring this monthly recognition of outstanding plumbing and heating apprentices exposes young talent to your brand at the very start of their career.

Sponsorship opportunities are still available for both the Heating Installer Awards and Apprentice of the Month, with prices starting at £5,000 for 10 months of activity.


If you wish to hear more about packages available and how we can use the awards’ presence in the industry to promote your brand, please email awards@refreshpr.co.uk or call 0161 871 1188. You can also visit www.heatinginstallerawards.co.uk for more information.

 

 

Tagged with: B2B PR agency Manchester , Built Environment

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

What is Legitimate Interest, and does it affect you?



The EU General Data Protection Regulation, otherwise known as GDPR, is a hot topic at the moment, with thousands of businesses across the UK currently adapting their data protocol in time for the changes coming into play in May 2018. For built environment organisations, your supply chain, members, installers and retailers are vital for business, so you’re more than likely to be affected by GDPR.

 

‘But I process data for the greater good!’ we hear you cry. ‘I have to process client data, otherwise how will they know about the company?’ is another common worry.


The legitimate interest clause – which is currently going somewhat under the radar – is providing built environment brands with some security amidst the confusion.

 

The clause, one of the six lawful grounds for data processing in Article 6.1 of the GDPR, states:

·     [Processing is] necessary for the purposes of legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests, rights or freedoms of the data subject

 

There are some examples where legitimate interest may apply – risk assessment, for direct marketing purposes, existing relationships (agency and client, for example) – but for those working in built environment, certain areas are particularly pertinent:

Personalisation

Personalisation is key in many digital marketing campaigns and today, is expected by users. For you, it could be tailoring the web journey to make it easier for installers to buy their previously bought items again. Or providing bespoke incentives to suppliers you want to extend contracts with. However, under the new GDPR rules, personalisation as we know it will be heavily controlled and marketers will need to have evidence that they have permission to target their users with marketing and comms. The legitimate interests clause within GDPR however, means companies can justify using analytics to personalise website content for each user. It is argued providing a better UX is in the user’s best interest, and therefore particular elements of personalisation may not be liable to GDPR.

Web analytics

As an industry that is becoming increasingly digitally-focused, web analytics are pivotal to success in the built environment industry. So good news: you can happily use diagnostic analysis to track visitors, posts, user journey and social media metrics to advise future marketing campaigns without fear of a fine under GDPR. This information must be used for business intelligence. Cookie consent, however, is a different matter so make sure you’re clear on the difference.

Artificial Intelligence

Many elements of the supply chain use artificial intelligence; whether to demonstrate how in-progress developments will look and feel when complete, or to tailor online purchasing systems to make transactions of materials quicker and easier. Certain elements of AI do not fall under GDPR and many companies will not need to change their processes to facilitate this. It’s more a case of what you do with the data after this stage so be clear on what applies to you and what doesn’t.

While legitimate interest can provide some reassurance, it is important that companies understand GDPR, what it is and how to best implement processes to protect your company. If the groundwork isn’t put in before the 25th May 2018, when GDPR comes into effect, the consequences to your business could be catastrophic.

If you want to understand more about GDPR and need our help, get in touch and we’ll explain how it will affect your business from next year.

Tagged with: B2B PR agency Manchester , Built Environment

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

International ‘National Day’ Week



With everyday bringing with it a new national or international day – has it gone too far?

 

This week is National Chocolate Week, National Curry Week and World Egg Day and as delicious as these sound, are they really likely to make you eat more chocolate, curry or eggs (like we need an excuse anyway)?

 

Which makes me wonder, are we just having these days for the sake of it? An excuse for marketers to create some fancy content linking to it in the hope that the hashtag is trending.

 

But also this week we had World Mental Health Day (Tuesday 10th), a day that tries to break the taboo around mental health and encourage people to talk about it openly. Unlike its foodie counterparts, this day really does have the potential to, at worse, raise awareness of the issue and, at best, change social behaviour in the long term.

 

World Mental Health Day saw a flurry of celebrities, journalists and influencers talk openly about mental health issues they’ve experienced in the past and post on their social channels and beyond that it’s OK to not be OK – a powerful message that hopefully resonated with anyone suffering.

 

The day also saw Kate Middleton’s return to the spotlight for the first time since announcing her pregnancy, at a royal event for the awareness day, demonstrating how centre stage the event was in the social calendar.

 

So in between the National Talk Like Pirate Day, National Chip Week and British Sandwich Week, there are some events that are making us take notice of the important issues in life (although who doesn’t love a chip butty).

 

So let’s continue to recognise World Mental Health Day, International Women’s Day, Foster Care Fortnight and all the other national days and weeks that are putting important issues at the forefront.

 

 

Tagged with: Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The future of Uber: will it crash and burn?



It has recently come to light that Uber, the taxi firm, will be fighting a decision made by Transport for London, to strip it of its licence. It was concluded last week that Uber has not been conducting thorough background checks on its drivers and hasn’t been reporting criminal offenses directly to the police.

The Uber chief executive, Dara Khosrowshahi, said he was sorry for the "mistakes we've made” and has admitted that the company needs to change its ways. However, its license is set to expire on the 30th September. The Mayor of London has acknowledged the apology but with London being the company’s biggest market in the UK, the main question on my mind is, has Uber completely damaged their reputation? Will it be able to overcome this hurdle, or will the brand image be tarnished forever?

What will make or break the firm will be the way in which it reacts and responds to the issues that it faces. It needs to ensure that it is being proactive in making a change in its actions. It must reassure the public that the same mistakes will not be made again as many customers may not feel safe getting into their taxis due to the reported increase in incidents of sexual assault by Uber drivers.

However, using the power of social media, it could be suggested Uber may be able to turn the situation around. It has begun a petition to “Save your Uber in London” and has already received 720K votes, suggesting the firm still has support from the public.

It has focused greatly on social media to appeal to the public, conducting a variety of tweets. It could be argued it is trying to play into the hands of the public by appealing to emotions, as it tweeted that 40,000 drivers risk losing their jobs and livelihood. The public have been engaging with social media to express their opinions about the issue.

It is interesting to question whether or not this situation has brought to light flaws in the company structure or, has it made people realise how crucial Uber is in their day to day lives?

The public response has been mixed, however, a recent article by the Evening Standard has suggested that Londoners are against the TfL decision. An analysis of a variety of social posts found that more than 51,000 online conversations have shown that 64% were against the decision and 25% were in favour.

It has been argued that it will be a major lifestyle change for those who have relied on the service for getting to work and could potentially impact the economy. This makes me question our moral stance: are we willing to put our ethics on the back burner for convenience? Rather than focusing on Londoners’ safety are we focusing on the practicalities?

It is clear that Uber has said all the things that we want to hear and has gained a lot of support from the public, but the next few weeks will be critical for the firm. It must show us that it is changing its ways before it reaches a point of no return. If it does manage to overcome the ruling it may be great PR for the firm as it shows just how much the public love them. And that is the best brand advocacy that money can’t buy.

Tagged with: Lifestyle, PR, Public Relations

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

How to network and get results



Free drinks, nibbles and the chance to catch up with other professionals; networking is rife amongst PR agencies in Manchester, and they can be fun. However, often, people do not make the most of networking opportunities and let many potential new business leads pass them by. By following our top tips, you’ll be able to get more than a free prosecco out of networking:

Don’t use it as a free team social

We know, networking can seem intimidating and the opportunity to sit in a corner with colleagues can be tempting but you will gain nothing from this. Mingle, get chatting and ‘work the room’. Sometimes you won’t meet anyone, it happens, but every now and then, you’ll strike up a conversation with someone who needs just what your business provides.

Do your research

If there is an Eventbrite page or Facebook group about the event, have a look at who is attending and do your research. Know someone there is launching a new business? Drop it into conversation. Knowing your audience can set you up to make some very valuable contacts.

Be ready

Before you attend, have an elevator pitch ready about where you work, what you do and who you work with. Sell yourself, and the company you work for, but more importantly, make sure you do it all in less than 90 seconds!

Ask questions

When engaging in conversation, don’t be the person stood looking bored and glassy eyed. Asking questions, whether it’s high level industry related issues or just ‘do you attend many networking events?’, show your’re interested and make an impression.

Leave a lasting impression

You’ve introduced yourself, engaged in conversation and even got a few laughs. What now? Make sure you have business cards to hand and don’t be shy to hand them out. We’re not talking about scattering around them around the room, but if you’ve made that connection, give people a way to get in touch with you.

Keep in touch

After the event, use social media to keep the conversation going. Connect on LinkedIn, follow on Twitter, subscribe to their newsletter (a Facebook add admittedly is a step too far). It will help keep you front of mind and give them a way to get in touch with you if ever they need it. But don’t leave it too late before you connect; chances are they will meet a lot of people networking and after four weeks, they’ll probably have forgotten all about you if you haven’t yet been in touch.

Networking can be a great opportunity to make new contacts, learn more about the industry you work in, and potentially get some great new business leads. Just make sure you follow our top tips and don’t overdo the free booze!

 

Tagged with: Manchester, Marketing, Networking Event, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The importance of gaining work experience



As autumn draws near, university students begin to re-emerge for the beginning of term, but most importantly for the much loved event, Fresher’s week. Scrolling through my snapchat recently I have been bombarded with updates from friends enjoying the celebrations and viewed a national snapchat story containing a mixture of different antics from a variety of universities.

Thinking about university, I began to consider my year’s work placement here at Refresh PR, and the importance of year long work placements for students. I am the first year long student intern at Refresh, however I know that I will gain a lot from this process and leave the company full of knowledge, ready for my final year at university.

One of the main reasons I chose my university course, Business Management at Newcastle, was due to the fact we were able to take a year out to gain vital work experience. Placement years are degree based work experience opportunities that tend to be aimed at undergraduate students.

I’m not going to lie, trying to find and apply for placements was difficult which resulted in many of my peers choosing not to do one. I knew that for my future, I needed to persevere in finding one and eventually I was offered this amazing opportunity at Refresh.

There are numerous benefits to completing work experience, but after my first month at Refresh, here are my top five so far:

It can help you find out if the industry is for you

Without having any experience in a particular industry how do you know if you will be suited to that particular career? I believe students should be encouraged to gain experience in the area of work they wish to pursue so they can make informed choices after university.

Helps you decide on a sector

My time at Refresh will help me better understand if I am more suited to working with the B2B team or the B2C team, and if working for an agency is something that will work for me. Throughout this placement they’ll be highs and lows, which will ultimately shape the sectors I choose to pursue a career in.

Develop skills and put the theory I’ve learnt at university into practice

A placement year can help a student develop essential team work and interpersonal skills. Students are able to apply their skills and knowledge to real business situations.  After spending the last two years in lecture theatres I now have the opportunity to apply everything I’ve learnt to real client situations.

Build confidence

Being put in a situation that is out of your comfort zone can help build confidence. A work placement involves creating relationships with work colleagues and business professionals. It can enable students to make contacts in the sector. After conquering my nervousness around media sell-ins I have already started to build my database of journalists.

Look more attractive to an employer

Although gaining good grades will help with finding a job, more and more employers are searching for experience in the sector rather than just relying on grades. Experience helps you stand out to an employer, as it shows you’re committed to being successful in the industry and not afraid of the hard work this takes.

Tagged with: B2B PR agency Manchester , PR, PR agencies Manchester, PR event, PR Manchester, Public Relations

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Rebecca Wallace discusses what it is like to work in the world of PR



After a flurry of account wins for the consumer team, we’ve added a new account executive to our team. Rebecca Wallace discusses what it’s like to work in our Manchester PR agency.

What is the first thing you do when you get in the office?

Get coffee!

Once I’m nice and caffeinated, I start to read through as many of the day’s newspapers, magazines and online headlines as I can. I then start to pull together a list of the stories that are relevant for all our clients here at Refresh PR. As we’re a creative agency we need to be very reactive towards the news. As a team, we then decide how to respond to these stories for our clients.

What are your three favourite things about working at an agency?

The people - As gimmicky as this sounds, my colleagues are so supportive. Literally no question is stupid, and they always make themselves available to offer advice and help.

Clients - Working with such different clients is so fun! It’s creative and eventful, no two days are ever the same. One minute I can be selling in glitter tips to Glamour magazine, the next I could be talking to top journalists at the Guardian regarding meat cooking tips, or regional press about a competition we’re running.

Future opportunities - There are many different opportunities at Refresh PR, which make me excited to work hard and be a part of them, including: working on new client pitches, managing events and planning press trips.

What got you interested in a PR career?

I graduated university last year with a degree in journalism. After numerous placements in news agencies, and different Manchester PR agencies I was certain it was the industry for me.

I have worked across various agencies in the city who all specialise in different aspects of PR, including consumer, fashion, hospitality and festivals. 

PR is the perfect career for curious minded people who can’t stop talking. So, pretty much, me.

What is your best advice to a PR student or anyone wanting to get into the industry?

Internships are key. It is essential to try as many different opportunities as you can. All the time you spend training is never time wasted, as you are constantly learning, developing key skills and understanding an industry and the opportunities which are available.

Tagged with: Manchester, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

User generated content: the end of journalism?



Over the last two weeks, news sites across the world have been filled with imagery and videos from those caught up in one of the worst storms on record. While Hurricane Irma has ripped apart several Caribbean islands and is now taking over the Florida coastline, those of us on the other side of the world have felt closer to the eye of the storm than any other before it, thanks to the real-life recordings taken from the scene. The people capturing the material aren’t journalists; they’re residents, families, or those locked up with friends. This type of footage is called ‘user generated content’ (UGC), and while it now forms part of most newsreels we watch during hourly bulletins, once upon a time it was the dread of journalists across the globe.

With the birth of smartphones came the ability for mere mortals to capture their own side of every tale, and it started to unsettle journalists who had spent their lives learning the trade, and earning their position as the story teller. Suddenly, we began to question whether newspapers told the whole story, as more and more the general public were sharing footage that gave a different angle.

Having worked as a journalist, I understand the fear that UGC makes people question how hard it really is to become qualified for the role. Local newspapers are closing every week (the first newspaper I worked at, incidentally, closed down two weeks ago very suddenly – though this was down to ****-poor management, not UGC), but all things considered, if it wasn’t for UGC, we wouldn’t have anywhere near as close an understanding of the devastation Irma has caused in the US and Caribbean. The majority of journalists working for corporations with hefty life insurance policies aren’t venturing overseas through fear of injury or death, so it’s over to those living in the situation to tell us how it really is.

We rely on UGC now as standard practice to bring news and campaigns to life – our Window with a View/Home with a View competition with MyGlazing.com relies inherently on the public submitting images and is crucial to its success – however, one thing troubles me: our capacity, as media consumers, to understand the difference between fake and real news. There’s a propensity amongst us to assume everything we see is true – but even with UGC that’s not the case. There are a multitude of videos and images, reportedly of the devastation Hurricane Irma has caused, doing the rounds, with many being completely false. The lengths people go to now to have their material featured online/in the news is becoming more and more absurd, and with the ability to ‘go viral’ (often for all the wrong reasons), are we taking UGC too much at face value rather than questioning its authenticity?

There is a place for UGC, I have no doubt about it, and I am a firm believer that using it gives us a better idea of what’s going on in the world; it takes us nearer to the action, making us feel closer to its subjects, encouraging us to put ourselves in other’s shoes, because someone just like us is narrating. But journalists and those working in PR still have a huge responsibility to ensure the material that does make it into the mainstream media is accurate, factual and a fair representation. If we can work together in such a way, our news shows will be some of the strongest in the world.

 

 

Tagged with: Facebook, PR, PR campaign essential, PR event, Public Relations, Social Media, Twitter

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Five tips to perfect a work social in time for Christmas!



When it comes to work socials, it’s important to get them right. A good work social can be valuable bonding time for your team; however a bad one can put staff off attending them in the future.

As a creative agency in Manchester, we have a vibrant team with an array of interests, so it’s not always easy to find one activity to suit everyone.

That being said, we also understand the importance of taking a break from the daily grind and working on building your office relationships. After all, you spend a considerable time of each week with your colleagues, so getting to know them can make a huge difference – you may have more in common that you think!

Here, we offer our top tips on how to plan and execute the perfect work social, regardless of different tastes!

Keep it relaxed

Though many believe organised fun is the best kind of fun, this isn’t always the case. After all, no one wants to give up their evening to be ordered around – even if it may seem fun to you! Let people relax and keep timings flexible so no one feels tied down. You want staff to relax and bond, not feel as though they are networking, so put a ban on talking about work!

Plan activities

Many people can be put off by the prospect of a ‘group activity’ however, these are a really good idea when it comes to crowd control. Activities such as a quiz will get everyone involved, create a competitive atmosphere and encourage teams to work together in a less formal setting. Often, if the social is simply drinks, people will split off and the team won’t spend as much time together. With a quiz, you can also incorporate a number of different rounds to play to people’s strengths - be it movies, music or sport!

Keep it exclusive

Try and keep it to simply the office team. Though inviting people to bring a plus one can be a nice way to create a bigger group, it can leave those without partners feeling a little singled out. It also encourages people to spend more time with their guests than one another, something you should always look to avoid. Remember a staff social is about the staff, so don’t dilute this!

Mix it up

If you are planning group activities, quiz teams or table plans, this offers a great opportunity to mix the teams up. Often it’s beneficial to team people up with others they may not always work directly alongside. This will allow people to strike up conversations with those they may not usually get the chance to talk to and create a better atmosphere in the office moving forward.

Book ahead

If you are planning a staff social, I would also recommend making bookings in advanced. Be it dinner or drinks, try to get a bar or restaurant to reserve you an area. This will ensure you have a plan and prevent nights out turning into turmoil as people decide where to go. Often staff will be willing to try out most places and just need a prompt!

Keep it varied

Not everyone is the same, and you may have members of staff who are unable to, or choose not to drink, so ensure this isn’t the focus of the whole evening! If you have activity on booked, such as cocktail making, ensure there is a non-alcoholic option available. If you are in bar, make sure there is additional entertainment, other than simply the next round of drinks!

 

Tagged with: Lifestyle, Manchester, Networking Event, North West , PR, PR agencies Manchester, PR event, PR Manchester, Public Relations

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

It’s Roald Dahl Day!



Happy Roald Dahl Day! Here at Refresh PR, we’re reminiscing about our favourite Roald Dahl books and celebrating the life of the much loved children’s author. Some of the team have shared their views on the books that added a sprinkle of magic to their childhood.

Sarah (Director)

Favourite Roald Dahl book - Charlie and the Chocolate Factory

“Charlie and the Chocolate Factory was my favourite Roald Dahl book as it appealed to me on two very different levels. The story really tapped into my imagination and senses.  I could smell the chocolate river, feel the marshmallow pillows and see the lemonade swimming pools. I desperately wanted to experience this chocolate factory.  Dahl’s ability to capture my vivid imagination made the strong moral message about good behaviour and kindness being rewarded over greed, laziness or ill-manners, even more profound. “

Erin (Account Director)

Favourite Roald Dahl book - George’s Marvellous Medicine

“The syntax Roald Dahl uses throughout George’s Marvellous Medicine is some of his very best – it’s practically poetry. I used to love imagining I was George, cooking up special potions in my kitchen, whether for good or bad. I think my mum probably came across a few random concoctions in the house, actually. Dahl is to blame!”

Christy (Account Manager)

Favourite Roald Dahl book - The Twits

“I have always loved Roald Dahl books and first read The Twits at school. It’s a bit of a twisted comedy, with some really interesting characters, which is probably why I enjoyed it so much!”

Emily (PR Assistant)

Favourite Roald Dahl book - The BFG

“This book will always remind me of my childhood. I immediately fell in love with the loving character that is the BFG, and I always wanted him to be my best friend. Roald Dahl’s ability to transport me to a magical world of dream catching and snozzcumbers was mesmerising.”

Aishleen (Account Manager)

Favourite Roald Dahl book - James and the Giant Peach 

“Roald Dahl had the amazing ability of bringing words on a page to life and truly capturing the imagination of any child, or adult, that picked up his work. There’s no holds barred with Dahl’s work, nothing is off limits and the fact that James and the Giant Peach was banned in numerous countries due to drink and drugs references makes it, in my opinion, legendary.”


Tagged with: creatiive agency Manchester, Lifestyle

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

The Monarchy’s changing image



A few weeks ago I stepped foot into the adult world. I began my year long work placement at Refresh PR. Two years of university life definitely did not prepare me for the early morning starts that I was due to face. As I stumbled off the train, trying not to get swept along in the sea of people, I made my way to the office.

As I stepped into the business in Manchester’s Northern Quarter, I was greeted by many smiling faces, making me feel extremely reassured. As the days passed, the words blog, content marketing and SEO were making their way into many discussions and I knew it wouldn’t be long before it would be my turn to put my skills to the test. As if by magic, Kate Middleton kindly decided to fall pregnant as I began to compile ideas I would discuss in my blog.

The Royal Family, arguably the most famous family in the world, are constantly featured in many forms of media. From Prince Harry’s latest escapades to Kate Middleton’s sartorial choices, their presence is so influential, the British public seem to be in awe of them. The monarchy has developed a way to portray themselves in predominantly positive headlines, from hosting pop concerts at the Palace for golden and diamond jubilees, to attending various charity and sporting events.

It got me thinking: what is it that makes them so popular? How have they been able to transform their image from an old fashioned institution to top of the news items on the Daily Mail? Is it their new found ability to connect with the public? Although some may have viewed the release of nude pictures of Prince Harry in Vegas as obscene, it actually showed him as a personality, and one that likes to enjoy himself as much as the next person.

As we remember the 20th anniversary of Princess Diana’s death, the ‘People’s Princess’, it could be argued that her legacy continues through her children and the Duchess of Cambridge, Kate Middleton.

Kate Middleton has helped change the perception of the royal family for the younger generation. Her fashion choices have helped to develop a positive spin on the monarchy. The public admire her elegance and high street fashion choices, and takes note of the ways in which she dresses her children. Outfits similar to those that Prince George and Princess Charlotte wear have been circulating high street clothing stores.

The monarchy’s new image is essential to their survival, and one that brands should take note of. It is never too late for a tired brand to have a revival.

If you think your company could do with a PR refresh, call us on 0161 871 1188.

Tagged with: Lifestyle, PR, PR Manchester, Public Relations, Twitter

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Team work makes the dream work



According to John Donne, no man is an island, and this can also be said for marketing activity. It isn’t possible to build a brand based on just one marketing function – there has to be a carefully balanced mix including (but not exclusive to) PR, SEO, PPC, advertising and social media.

But with many agencies focusing their skills on one area of this mix, more brands than ever take a multi-agency approach to meet their business objectives.

At Refresh PR, we work with other agencies across the UK to make sure that we are delivering for our clients – because whatever function you specialise in, it is vital that your approach aligns with everyone else.

Here we share our top tips on making the most of a multi-agency approach.

Work towards the same goal

Set out the marketing objectives from the start of any campaign and make sure that each marketing function is fully aware of their role in achieving this. Ultimately, when working for a brand success only comes when these objectives are achieved. Be open and honest about each function’s strength and what part it can play in the journey towards meeting these objectives, so there can’t be conflict later on.

Share, share, share

The agencies, whatever function they cover, should all be open and honest with each other. From brainstorming sessions to regular reviews, each person working for the brand will have a different view of how to achieve success and a unique insight into what works. Utilise these at every opportunity, because you never know, something that cannot be implemented via PR could spark the next social media campaign.

Remove the client contact

Well, sometimes. Setting

up inter-agency calls or meetings, where the client isn’t involved allows for an open and honest dialogue between the agencies. Whether these are face-to-face or a conference call they are invaluable to the success of a campaign. Communication is really key between the agencies, so creating a regular platform for this will further cement the agencies as an extension of the internal team, rather than outsourced specialists. 

Tagged with: Marketing, PR, Public Relations, Social Media

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Public Relations – Where Are The Ethics?



This week we have seen one of the UK’s biggest PR agencies, Bell Pottinger, expelled from an industry body, The Public Relations and Communications Association (PRCA), following a campaign that was found to stir up racial hatred in South Africa.

While we read on almost a daily basis about advertising campaigns being investigated by the ASA, it is rare that we see PR campaigns under such scrutiny.

For example, the ASA has recently tightened its rules on advertising high fat, salt and sugar foods (HFSS) to children, following the original ruling in 2006, to include social media – a reflection of children’s media viewing habits.

However, this ruling doesn’t include any PR activity – which often seems to be the case. Yes, the PRCA and CIPR have codes of conduct, but these are best practice guidelines which allow you to be part of the industry bodies. There isn’t actual legal implications or restrictions for not following them.

So, it poses the question – where do PR agencies get their ethics from?   

From my experience of working at PR agencies in Manchester and London, it seems to be from the people. I have experienced cases where MDs and CEOs have sat down with their team about new business leads that could have some ethical implication, and asked the question: “are you prepared to work on this account?” If the answer is no, then the new business lead is turned down.

Our aim as PR professionals ultimately is to change consumer behaviour – whether that is encouraging them to buy a product, visit a website or use a service. Therefore we have a responsibility to make sure that behaviour doesn’t negatively impact on their day-to-day lives or the world around them. Furthermore it is even more crucial that we, as professionals aren’t actively encouraging a negative consumer behaviour, such as racial hatred.

Everyone has different ethical standpoints on what they would and wouldn’t work on – and these differences of opinions is what keeps the industry so interesting. However, it is vital that we maximise these differences. When planning a campaign that could be seen as controversial, run it past other people, and not just people who work in PR. Ask your mum, your grandad, your best friend and perhaps even another client from a completely different industry – a simple NDA will means this goes no further – but this exercise could save you some headaches later on.

This reliance on people to ensure an ethical approach is why it is so important to have the best people working for your agency and why everyone should be consulted before any work is carried out.

If you’d like to hear more about Refresh PR’s ethical standpoint, or to discuss a potential campaign, please call 0161 871 1188. 

Tagged with: B2B PR agency Manchester , PR, PR agencies Manchester, PR campaign essential, PR Manchester, Public Relations

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

We’re celebrating #LoveLambWeek



Here at Refresh PR we love all things food. Whether that’s eating it, talking about it, making it, or working with some of our favourite foodie brands – it’s a major part of our lives.

But with Great British Bake Off and The Big Family Cooking Showdown taking over our TVs, like many PR agencies in Manchester, we are now an office full of budding chefs! And thankfully, we have the experts on our side.

To celebrate Love Lamb Week, we asked the team at GourmetMeatClub.co.uk to share their top tips on cooking lamb, and they’re so good we couldn’t keep them to ourselves.

Select the best cut: For a lean cut, opt for a leg of lamb. This cut is best served pink and juicy in the middle yet crisp on the outside. For a slightly fattier cut, opt for a lamb shoulder, which is full of rich, traditional flavours. This cut is perfect for slow roasting, which gives a beautifully tender result

The warm up: Before cooking, allow the lamb to come to room temperature by removing it from the fridge an hour earlier, this will help the meat cook more evenly

Enhance with flavour: To add simple flavour to lamb, start by rubbing the top of the cut with a small amount of salt and pepper. Then make serval small incisions to the meat using a sharp knife and place a small sprig of rosemary and garlic clove into each incision – this will give the lamb a fresh and fragrant flavour as it cooks

The cooking: Always preheat the oven fully before cooking the meat. To guarantee the cooking time is correct, use the following guide:

Ø  Leg (whole, half, boneless) cook at 180C/Gas Mark 4: Pink – 25 minutes per 500g, plus 25 minutes: Well done – 30 minutes per 500g, plus 30 minutes

Ø  Shoulder (whole, half, boneless) cook at 170C/Gas Mark 3: 40 minutes per 500g, plus 40 minutes

Ø  Rack – Seal the meat in a pan then cook at 190C/Gas Mark 5: - Medium – 15 minutes; Well done – 20 minutes

Baste whilst cooking: Whilst cooking remove the lamb from the oven once or twice and drizzle the cooking juices over the top using a spoon or a turkey baster, to ensure the meat stays tender and doesn’t dry out

Knowing when the lamb is cooked: If cooking a slow roasted joint such as a lamb shoulder, you will know the meat is cooked through when the lamb is falling apart. If cooking a lamb cut that can be served pink or well done, use a meat thermometer to gauge the internal temperature – medium should be 60C and well done should be 70C

Allow the lamb to rest: Once cooked, remove the lamb shoulder, rack or leg from the oven and allow it to rest for 20 minutes before carving. This gives the juices chance to settle back into the meat, which will make the meat juicier and easier to carve

Tagged with: Food & Drink, Lifestyle

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Take a bite out of PR this Christmas



Believe it or not, as a creative agency we are already well underway with our Christmas PR strategies for clients. Christmas is a crucial time for food and drink clients, as it can be one of their most profitable times of year. With any Christmas specific food offerings this is an even more important time of the year to increase sales and avoid being left with stock once the season is over; after all, no one really wants a turkey crown in January!

So how can brands ensure food and drink journalists are taking notice of their product this season? The four largest multiples (and many others) have already presented their Christmas offering at shows in July, though this isn’t always possible for all brands, it doesn’t mean you have missed out.

Here, we offer our top PR tips to food and drinks brands that want to be heard through the noise this festive period.

Get out there

Talking to journalists face to face is crucial. Being able to talk someone through your Christmas offering, with the products in front of them, is invaluable. After August events can be tricky as journalist workloads ramp up, so make a meeting convenient for them. Go to their offices and be flexible with timings, if the morning works better for a journalist, then ensure that is when you’re available. This will give you more time to ‘sell’ your products and a less rushed meeting.

Taste is key

As a food and drink brand, telling someone what you offering is delicious will often fall on deaf ears. Make sure you are generous with samples and offer your best products to key journalists. Can you deliver samples to their offices or bring breakfast or lunch to the meeting? If a journalist is able to taste your product and understand the quality themselves, then they are more likely to push this out to their readers.

Be inventive

To be heard over the noise, it’s important to offer something unique and innovative. A simple meat product isn’t always overly exciting, however a modern twist such as Waitrose’s Sloe Gin-Cured Ham, will provide an additional talking point. It’s common for brands to release a limited number of unique products, to raise the brand profile, create a talking point and drive footfall in stores or online. In a market spoilt for choice, ask yourself, what makes you different to your competitors?

Look around

Being aware of what your competitors are offering will give you a competitive edge. What are they offering that you’re not? What can you do to beat the competition? Look at who your competition is talking to, is this an audience you are currently engaged with? Social media is also a great way to stay up to date with your competitors, what’s working for them, what’s getting their customers excited and is this something you could adapt for your own channels?

Help the customer

Christmas is an incredibly busy time of year for people, and can be stressful, especially for those less confident in the kitchen! Helpful advice and top tips are always great to make your customers life a bit easier and also position your brand as a helpful expert. If your customer is searching for tips on cooking a turkey, make sure you can be the one to provide the answers, this way the customer can purchase the product and get the best advice all in the one place!

 

Tagged with: Food & Drink, PR, Public Relations

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

RIP PR?



I read an article over the weekend explaining that PR is dead. The discipline Bill Gates would spend his last dollar on is now apparently obsolete. As someone that has invested a lot of time into forging a career in PR, I was inclined to disagree. Granted, PR as we once knew it may be slowly dying a death, but as with all forms of communication, it has adapted and evolved into one of the most valuable assets a brand can have. And here’s how.

Social Media

Facebook, LinkedIn, Google+; there is a social media platform that will complement every business’ objectives. Whether your campaign relies on Instagram-worthy lifestyle shots or LinkedIn articles relaying opinions on legislation, if done correctly, social media can work for your company.

Facebook and Twitter were only made open to the public in 2006 and since then, they have become a communications staple, allowing brands to get their messages out succinctly, accurately and most importantly, whenever they want. Social media allows companies to engage with audiences directly, something traditional print coverage did not allow. Thanks to this, many PR agencies (including Refresh PR) offer social media management as a stand-alone service rather than the supporting platform it was only a few years ago.

Social influencers

The blogger-sphere has come to the forefront in recent years. Once used by hobbyists as a way of sharing information and opinions on a chosen topic, blogging is now a career choice, made by thousands who make a solid earning from it.

The beauty of bloggers and social media influencers is that they can be honest in the content they create, rather than write to the tone of voice of a magazine or paper. The rise of the blogger means fresh content is being generated on a daily basis, with each blogger or influencer targeting a unique demographic and the 21st century PR knows the importance of blogger endorsement. 

PR & SEO

Never have PR and SEO relied so heavily on each other. In a world where the Yellow Pages is deemed archaic and ranking on Google is pivotal to sales, backlinks on high authority sites are key to ensuring the success of a business. PR agencies can work with media outlets to provide quality information to be uploaded online, with a backlink. Working together not only reaps the rewards good PR offers, such as thought leader status, brand recognition and positive sentiment, but also supports SEO work.

Measurement

With this change in output, comes a change in results measurement. The value of AVE is often discussed amongst PRs, with most deeming it dated and inaccurate – and I’d agree. With social media, online coverage and blogger reviews fast becoming the best way to reach a target audience, how can you possibly use the colour ad rate for a magazine to work out if your PR campaign has been a success?

Tangible KPIs are much more valuable, with complete transparency on the results. At Refresh PR we work with clients to find out exactly what they want and need. If you want 100K visitors to your website, our KPIs will be set around that. Using Google Analytics, we can see where your users came from and adjust our PR plans in real time.

Have key objectives for social media? We’ll work our targets around outputs, engagement rates and follower numbers, with each set specifically to match your key business objectives.

That said, we still understand the importance of print coverage; it’s a valuable medium in an ever-changing industry due to readership loyalty. It is however paramount that PR agencies learn to adapt and evolve, ensuring they, and their clients, are not left behind.

If you want to have a chat with Refresh PR, and see how we can work with you to achieve your key business goals, call  0161 871 1188. 

Tagged with: B2B PR agency Manchester , PR, PR campaign essential, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Trumping your own social media



As politicians go, the President of the United States (known on Twitter as @POTUS) is probably up there as the most 
famous in the entire world.

Multi-billionaire Donald Trump joined this elusive list when he became the 45th US President back in January 2017. 
However, while he stands out from previous presidents for various reasons (sexual assault allegations, business tycoon, 
unfortunate hair), it is his Twitter account and the ongoing posting of erratic – and often threatening – material that is 
stealing the limelight.

Take 10 minutes to look through Donald’s Twitter feed, and you’ll soon find examples of how not to approach Twitter. 
Yes it’s hard getting your message across in 140 characters, but there’s being direct, and there’s misjudged content – and 
continually falling into the latter’s trap culminates in constant backlash from the general public. And of course, this is on
a global scale, with a large part of said globe absolutely terrified at Trump being in such a position of power – so the wrath 
is pretty severe. 

Here are five times Trump trumped his own social media efforts, and basically showed us he shouldn’t be let loose with a 
Twitter account:

-          Flooding in Texas: the severe flooding across Texas caused by Hurricane Harvey has the world sat open 
mouthed, as highways disappear, roofs become congested with people trying to avoid the water, while sharks and 
alligators begin swimming in land. Messages of support and love have swamped social media, however one particular 
personality was absent for a little too long. President Trump failed to acknowledge what was happening in Texas, or 
address its residents to inform them of aid missions, until many hours after the storm hit. Now, he’s playing catch up, 
scrambling a series of manic messages that tell us he’s finally paying an interest. What the President should’ve learned 
(but probably hasn’t):  when natural disasters hit, be visible; be seen, be heard, be there.

-          Banning transpeople from the military: this summer, Trump hit the headlines again by announcing – via Twitter – 
that he was banning transpeople from joining or being part of the US military. Before you ask, no, the military had not 
okayed this; in fact, they had no idea it was even being considered until the tweet from @POTUS. In retaliation, the 
military released a statement explaining they don’t take orders from tweets, and won’t be enforcing this bizarre and 
fascist suggestion. What the President should’ve learned (but again, probably hasn’t):  being publically fascist will never 
end well. But hate crime aside, if you’re going to make a decision about a major national organisation and broadcast it 
on Twitter, let them know beforehand.

-          Horrendous grammar and spelling: I’m not saying you can forgive rude, racist and irresponsible posts if everything 
is spelt right, but it helps. The President’s tweets are continually filled with spelling and grammar errors, and frankly, it’s 
unacceptable from the world’s most powerful man. One such error was tweeting the letters ‘covfefe’ in place of another 
word – but we have absolutely no idea what that other word should’ve been. Remember when Ed Balls tweeted us all 
saying exactly that: ‘Ed Balls’? Remember how we laughed? The President must’ve thought we were laughing WITH Ed 
Balls, because he recently tweeted simply saying ‘We’. Any idea? No? Me neither. What the President should’ve learned 
(but probably hasn’t – do you sense a theme?):  hire a copy checker (and take them EVERYWHERE with you), or get a 
phone that underlines your errors.

-          Threats against North Korea: social media is not a playground, and shouldn’t be treated that way. However, 
Trump is insistent on airing his dirty laundry with North Korea, and playing its enemies off against each other, on Twitter, 
practically every day. We’re not talking about a bit of insult throwing here – we’re talking nuclear war threats. What the 
President should’ve learned (but probably hasn’t): it’s not okay for the world to see potential global destruction played on 
their Twitter feed. Instead, tell us when you’re meeting together with the leaders of North Korea and China in person to 
resolve the issues and create a harmonious world. Social media, while open and honest, should also remain as positive as 
possible.

-          Tagging strangers in posts: If there’s anything that Trump likes more than his own self-promotion, it’s telling 
the world how amazing his family is. However, when he recently tweeted to share how fantastic his daughter Ivanka is, 
describing her as a ‘woman with real character and class’, he clearly didn’t check he’d used the right tags. Rather than 
include his daughter in the post, he instead got a little-known woman from Brighton with 8k followers caught up in his 
storm. While I bet it’s lovely to receive such praise, it was yet another step in the ‘How not to do social media’ manual 
by Donald J. Trump. What the President should’ve learned (but probably hasn’t):  if you’re dragging other people into 
your social media content, tag the right person. While it’s an easy mistake to make, and didn’t actually cause anyone 
any harm, it just looks stupid. And you, Mr President, don’t need any help with that at the moment.

If you’re scared of emulating Donald Trump on your social media channels, and want the help of a PR agency to ensure 
your social presence remains professional, on brand and is always spelt correctly, give Refresh PR a call. We’ve masses of 
social media experience, particularly in using it as a channel to support wider PR campaigns. And we promise we won’t tag 
the wrong person in your posts – all Trump-esque mistakes are avoided as standard. 



Tagged with: B2B PR agency Manchester , PR, PR campaign essential, Public Relations, Social Media, Twitter

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

From fake farms to hepatitis C: how can our supermarkets avoid a naming and shaming dilemma



This week it was widely reported that an unnamed British retailer was found to have sausages on its shelves containing hepatitis C. This follows another recent story, claiming Morrisons, alongside other supermarkets, had previously been stocking produce from ‘fake farms’, and as a result would now only be stocking British products.

With Britain’s largest and most loved retailers continually facing scrutiny, how they can manage a situation when it does flare up? As a PR agency, we understand the importance of communicating in a timely and effective manner when it comes to a crisis.

Though no two crises are the same, brands can keep a few key points front of mind when it comes to how to handle these effectively. So listen up Tesco, Morrisons and the many more to come, these points may come in handy!

1.    Be honest

Don’t add fuel to the fire by not being honest, so we would always recommend coming clean about a situation. Often if you don’t, it can whip up an unnecessary media storm, leading to ongoing speculation and make the brand look evasive. Being straight up about your position shows you have nothing to hide, are addressing the situation and are being transparent with your customers.

2.    Be direct

Release a statement as soon as it is requires, and be clear in what you say. Don’t use industry terminology or complicated language; ensure the statement is something your everyday customer will be able to understand and the media won’t be able to misinterpret.

3.    Pick a spokesperson

When someone delivers a statement to the media, it’s important the person is close enough to the situation to understand its gravitas. Often brands will send marketing or PR professionals to speak due to media training, however if product issue arises – send a product developer, financial – send a senior member of the finance team or staffing, let it be HR. It is however important to ensure anyone speaking on behalf of the company is media trained and confident in the subject matter. Or if in doubt send the MD or CEO to show how seriously the company is taking the incident.

4.    Give solutions

The public will want to know what your brand is doing to rectify the situation at hand. Will it be recalling the product, ending a relationship with a third party supplier or putting a policy in place to prevent the situation occurring again? If so, tell the customer!

5.    Make change happen

If you want to be seen as a trusted brand, it’s important not to make mistakes twice. Learn from them and put strict policies in place to ensure change happens. Revaluate policies and their impact every six months: ultimately have they worked or do they need looking at again? Trust can be rebuilt, but if change doesn’t happen, in a market spoilt for choice, consumers can easily shop elsewhere.

Tagged with: Food & Drink, Lifestyle, PR, PR campaign essential, Retail

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

When personalisation goes wrong...



Personalisation can elevate a marketing campaign; everyone likes to feel a bit special. A favourite of mine was EasyJet’s 20th anniversary campaign. For such an impersonal brand, intent on the stack ‘em high, sell ‘em cheap mentality, they used personalisation incredibly well with fantastic results.

EasyJet looked at all previous customer data and found each customer’s personal EasyJet travel story, for the past 20 years. This allowed them to create emotive, personalised stories shrouded in nostalgia for all customers. Each email told the story of previous flights, holiday destinations and miles travelled, and included suggested next trips.

The campaign was very successful; open rates were over 100% more than average, with 25% higher click-through rates. Social media also went wild for the campaign with a reach of 685,000 and 1.1 million impressions. Moreover, within a few hours, EasyJet had improved it’s positioning within the public, becoming a loved brand with positive sentiment.

Whilst this personalisation campaign was a complete success, not all go down quite so well. Remember what happened with Walkers earlier this year? To mark their competition to win tickets to the Champions League final campaign, Walkers launched a campaign on Twitter, the ‘Walkers Wave’, asking people to respond to a tweet from the Walkers Twitter account with a selfie, using the hashtag #WalkersWave. The user's picture would then appear in a personalised video, featuring Gary Lineker.

It wasn’t long people the public abused the campaign and Gary was seen holding pictures of Fred West and Harold Shipman, not what Walkers had in mind and damaging to the brand.

Earlier this month, The National Lottery experienced a PR fail surrounding their World Athletics Championship campaign, leading to them rapidly deleting tweets.

Users on Twitter were asked to retweet a post from the National Lottery using the hashtag #Represent. The National Lottery would then automatically reply with an image of the British athletics team holding a sign displaying the user’s Twitter handle; so far so good. It didn’t take long however for Twitter users to change their handles to very controversial characters, including the likes of Jimmy Saville. Despite being a total fail, the hijacking achieved more coverage than the campaign itself ever would have. 

When it’s good, it’s very good, however it is difficult to get personalisation right. Where Walkers went wrong was their lack of data. Their campaign depended on interaction with the public, rather than intelligently using already stored data to create a personalised email.

Our client, Kagool, specialises in personalisation, and understands the sensitivities and technicalities surrounding it. If you’re considering a personalisation campaign, we would recommend working with experts, ensuring the execution goes smoothly, and a using a PR agency to come up with creative and interesting content, increasing open rates and results. And if you do run an automated personalisation campaign dependent on public engagement, make sure you have a PR agency on hand to handle the backlash…

Tagged with: B2B PR agency Manchester , Celebrity, Creative Agency, Marketing, PR, PR campaign essential, Social Media, Twitter

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Proud to be in Manchester



As Manchester gears up for a weekend celebrating diversity, and more importantly love, Refresh PR has even more reasons be proud of this great city.

As a creative agency in Manchester, the team has been busy observing how the different brands around the city are planning to celebrate Pride.

A city known for its acceptance and forward thinking ways, we are seeing rainbow flags appearing everywhere, while bars, restaurants and brands are all putting their individual stamp on what is set to be a fantastic event.

From Almost Famous’ Rainbow Burgers and Albert Schloss’ Pride Kronuts to I Love MCR’s rainbow heart t-shirts and our very own Wish Upon a Sparkle’s fabulous pride design with legendary Manchester Drag Queen, Anna Phylactic - brands are going above and beyond to show their support for the LGBT community.

So, in honour of Pride, here are the top three reasons Refresh PR is proud to be based in Manchester:

1.       Manchester’s Music Scene

Stone Roses, Happy Mondays, Oasis, The Courteeners, Blossoms, The Smiths, even Take That, the list goes on. Manchester is the home to many a music legend and this flows through our fair city. From the many gig venues across the city, to the buskers on Market Street, it is hard to ignore Manchester’s musical heritage and you would be hard pushed to find a city bursting with more talent and passion.

2.       #ACityUnited

Blue or red (or neither in my case), whether you like football or not, you can’t deny that Manchester boasts some of the best (and most iconic) teams out there. People come from all over the world to visit our football stadiums and watch some of the most talented players in the sport. Even for someone who couldn’t tell you the difference between off-side and an indirect free kick I can still feel smug that if I wanted to watch a match I have two teams to choose from, right on my doorstep.

3.       The People of Manchester

Ultimately it is the people who make this city great. We are big, bustling city yet people still take the time to stop and chat, help other people and make a difference to the community. But as well as all the everyday Mancs out there, there are also some very un-average residents of this city. Alan Turing, Emily Pankhurst and Tony Wilson, to name but a few. With these individuals all hailing from Manchester it is clear to see that this one city has changed the world.

Tweet us @RefreshPR and tell us why you’re proud to live and work in Manchester

 

Tagged with: Lifestyle, Manchester, North West , PR Agency Manchester

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Another shortlist for Refresh PR



Monday morning started off like any other, but as the Refresh PR team sat down for our weekly kick-off meeting, the postman made a special delivery.

In an envelope was a sheet of glitter paper and instructions on how to make an origami mask, alongside a card announcing that our very own campaign, the Heating Installer Awards, had been shortlisted for yet another award – this time, the international B2B Marketing Awards.

As one of the top eight in the ‘Best SME - Targeted Campaign’ category, we’re up against large household names such as Vodafone, Samsung and Saga - something we are very proud of.

For three years, The Heating Installer Awards has been a huge celebration of good news within the plumbing and heating world, and has gained the support of large companies within the industry such as Vaillant, Danfoss and Sentinel. The awards have also been endorsed by big characters such as Charlie Mullins from Pimlico Plumbers. The team at Refresh PR has generated great results with coverage landing in an array of national, regional and trade titles, as well as appearing on BBC Radio and The One Show.

We’re very excited to launch the next year of the awards next month, and in typical Refresh PR fashion, we have a few surprises up our sleeve…

Good luck to all those shortlisted at the B2B Marketing Awards; we’re very excited for the ceremony in November!

If you want to read more about the Heating Installer Awards, visit: http://heatinginstallerawards.co.uk/

 

Tagged with: awards, B2B PR agency Manchester , Marketing, Public Relations

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Will GDPR take a bite out of your business?



The EU General Data Protection Regulation, otherwise known as GDPR is about to start making waves within companies across the UK.

 

The new law will be coming into place on 25th May 2018, in order to protect consumers’ data on the web, preventing people being signed up to mailing lists they may not want to be on. By this date, companies will be required to contact all those on their mailing lists to ensure they do still want to receive information from them. If they choose not to, or if they don’t reply at all, companies will be obliged by law to remove them from the list.

 

Food and drink companies will often send out e-newsletters to communicate to their database, sending regular information on offers, deals or company news. All these send outs will have to be in line with the GDPR guidelines, and if a company fails to do so, it could risk a €20M fine.

 

As a creative agency, we understand the importance of cutting through the noise and communicating directly with the customer. The introduction of GDPR will mean brands have to get creative between now and May to keep their databases opting in to receive the email information.

 

So how will food and drink brands stand out from the crowd come May? Putting in place a creative content strategy now is the first step for any business, and here are our three top tips to start to prepare.

 

Keep it topical

 

Food and drink, much like fashion, has trends, so it’s important to stay on top of these. Ensure your content is matching what your audience wants, and what they are searching for online. React quickly to news, for instance the egg cloud was a huge trend in 2017, but only for a matter of days – jump on the news quickly and bring the information to your customers before anyone else does! There are tools that can help with these trend predictions, so make sure they are utilised to give you a full insight into what your customers are searching for online.

 

Keep it audience specific


When it comes to email marketing, the content must be of interest to those who receive the information. If a shopper uses your company to buy a particular product, ensure they are targeted with news that is relevant for them. Vegan customers will have no interest in deals on meat, families will have little interest in meals for one and students no interest in family recipes. Ensure the message you send out resonates with the customer for maximum impact. This can be done via data capture at the payment stage, or via an incentivised survey on the website. But start now so your database can start seeing the benefit of targeted messaging well ahead of the GDPR deadline.

 

Treat your customers

 

It’s important your customers feel wanted by you, so whether its discount codes, offers or the odd complimentary drink,  get generous before May. If customers see a value in being signed up to your emails, they will stay signed up. Food and drinks companies now have nine months prove to customers that by staying connected to their business, they will benefit.

 

 

Tagged with: , Food & Drink, GDPR, Lifestyle, PR agencies Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

ASA; the recent changes and what you need to know



Last month saw the introduction of even stricter rules when promoting food and drink that is high in fat, salt or sugar (HFSS) to children. More than six years ago the initial rulings came into place that restricted TV advertising and now the ASA has updated its policies to reflect the ever changing ways we consume the media.

 

What is the HFSS ASA ruling?

 

The new rules reflect how young people’s media habits have changed over the last few years, with research showing that they now spend their time online, rather than in front of the TV. The ASA rulings now restrict the types of media that HFSS foods can be advertised on, above and beyond TV.

In summary, brands cannot advertise HFSS foods (based on classification by the Department of Health), on any platform where children make up 25 per cent of the audience. This includes using characters and celebrities popular with this age demographic.

 

What impact will the ASA ruling have?

 

As all parents, and retailers, know, pester power can be very influential on buying habits. The ASA’s new ruling will mean that children will no longer build these brand affiliations via advertising and marketing, meaning they are less likely to want to consume the products. With childhood obesity at an all-time high, the new restrictions aim to lower the consumption of these HFSS products, meaning a dip in sales for those selling or producing them.

 

What are the next steps for producers/retailers of HFSS foods?

 

If your business sells or produces HFSS foods that appeal to, and are consumed, by children then it is essential you re-evaluate your marketing strategy now. Ignoring the ASA rulings could see your campaign pulled or worse banned – meaning precious time and money has gone to waste.

 

However, it is important to remember that although children can be the end consumer, they often aren’t the customer you’re selling to. Take a step back from your current marketing activity and evaluate what it is mums, dads, and even grandparents want brands to stand for and try to align your brand with these values.

 

McDonald’s is a prime example of maximising this approach. Often considered the ‘junk food’ industry leader, McDonald’s has worked hard to position itself as a treat that parents reward their children with. From the various high profile sport sponsorships to the latest ‘Happy Dance’ advertising campaign that features children playing sports, shopping in the vegetable aisle and behaving at school, the brand has managed to target parents in a smart and engaging way.

 

Working with a creative agency will help brands re-align their marketing focus to abide by the new ASA ruling, while still allowing product promotion to a suitable audience.

 

If you want to talk further about how the ASA ruling will impact your business and the best marketing approach then contact Caroline, Refresh PR’s consumer director, on 0161 8711 188.

 

 

Tagged with: creatiive agency Manchester, PR agencies Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Are you ready for GDPR?



Companies that process a lot of personal data might know the ins and outs of GDPR, but what exactly is it, and what does it mean for the rest of us?

 

Essentially, the new General Data Protection Regulation gives consumers more control over their personal information. You might think this doesn’t affect you, however if you have a sales contacts database, or simply send e-newsletters to new or existing customers, you need to carry on reading. Here are five simple steps that will keep, you, your company, and your data safe.

 

Take control


With so much to consider when aiming to be a successful business in a competitive market, we suggest nominating a director or consultant within the business to ensure GDPR criteria is met. Make sure this person is invested and understands data management in the built environment. New information and developments are introduced to the industry regularly, so someone in the company needs to stay on top of these and apply them to your business.  

 

Secure your systems

 

Your nominated director should ensure your data is collected and stored correctly. Specifically:
- Controls and procedures must be put in place to ensure the data is kept confidential, is accurate, and available when needed
- Data should be anonymised and/or encrypted
- You must be able to restore the data and systems quickly in the event of an incident
- Regular testing and assessment of the effectiveness of your measures

In today’s day and age, this should all be commonplace anyway, however with the BIM (Building Information Modelling) mandate coming in last year, data has not been front of mind, so use this as a chance to update your systems, and adhere to the law.

 

Check your suppliers

 

You must ensure your suppliers and clients are also compliant. If your suppliers breach legislation, you could be held accountable. This is particularly important from those in the construction and built environment sectors that will potentially use third parties for everything from van hire to recruitment. With so many levels in the supply chain, it will pay to reach out to everyone you work with to ensure they are following the necessary steps.

 

Stay relevant to your audience

 

Currently, it’s easier to press ‘delete email’ than it is to unsubscribe, however, with the ‘unsubscribe’ button about to become more obvious than ever, it’s never been more important to provide interesting, relevant and up to date content for your subscribers. That way, they won’t need to unsubscribe and you save yourself a job.

 

Whether you manufacture plastic piping or deliver a specific service, it’s worthwhile speaking to an agency experienced in construction and the built environment to develop a content strategy to ensure you only send out valuable information, meaning you don’t lose customers at the first hurdle.

 

Stick to protocol

 

If there has been an information breach, you must report it to the Information Commissioners Office (ICO) as soon as possible. This is where having a person responsible for the management of data is crucial.

 

The introduction of this regulation won’t be unmanageable and in fact, it makes it the perfect time to update some potentially archaic systems. Focusing on accumulating and processing important, useful, and legally compliant information is a smart move – and if the GDPR provides some incentive for that, then those that work in the build environment industry will be better off for it.

 

If you want to know more, or discuss content strategy, get in touch.

 

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, PR agencies Manchester, PR Agency Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

How to react in a crisis



Last week saw not one, but two PR disasters that would have been easily alleviated by a considered PR strategy.

 

Firstly, Hope & Glory festival has been in the headlines for all the wrong reasons. What promised to be the best bands, combined with a decadent Victoriana carnival atmosphere, wicked fun and a heavy dose of outrageous sideshows, turned out to be a disaster.

 

It all started with a tweet from the Happy Mondays’ Rowetta, urging fans not to attend the second day of the festival, as it had been cancelled. This, accompanied with a conflicting statement in the Liverpool Echo advising that the festival was still going ahead, left attendees confused. When the event organisers did tweet, simply stating ‘no festival today’, it was clear it was time to go home.

 

No official statement was given by the festival organisers for more than 24 hours, and when it was released, it provided no answers, only finger pointing, aggravating the situation further.

 

Only a few days later, there was mass confusion surrounding Botswana's Isaac Makwala, who was ruled out of the 200m heats and 400m final at the World Championships in London, despite insisting he was fit.

 

Organisers, the IAAF, declared Makwala had norovirus and he was banned from the race, and the entire stadium. The BBC waited hours for an official statement, without avail, allowing rumours and allegations to circulate.

 

In situations like this, it is of paramount importance that communication to the public and the media are handled by experienced PR professionals. Undoubtedly, PR agencies across Manchester, and in fact the globe, have been discussing how they would have handled the situations, but being the nice and helpful people that we are, we will share our thoughts on how to correctly manage and execute crisis comms. Hope & Glory, IAAF, are you listening?...

 

1.      As soon as an issue arises, take control of the message and make sure it’s clear across all platforms. For Hope & Glory, the first communication should have come from the show’s organisers, not Rowetta. With Twitter allowing attendees to get their side of the story out instantly, it’s important you provide a clear, concise statement that informs the public of the situation. The IAAF failed to inform Makwala of whether he would be able to run, with the public speculating reasons why on Twitter. It is always beneficial for a brand’s public perception to address a problem at the outset, rather than letting the public make their own truth

2.      If you’re going to engage on Twitter, make sure your messaging is correct, and the tone appropriate. Hope & Glory’s attempts at engaging with its visitors were shambolic, aggressive, and defensive, alienating themselves further. To make matters worse, the bio of the account was changed to ‘TWITTER - The place where the truth doesn't matter, bullying is de rigeur and decent people get destroyed’. Apparently, the organiser of Hope & Glory, Lee O’Hanlon, didn’t check social media for the 48 hours surrounding the festival, leaving it to a junior team member, meaning he had no sight of his customers’ feedback, both big PR no-nos.

3.      When a company publicly announces that a formal statement will be released at noon, the company needs to make sure it releases it at noon. Having your audience waiting a further fifteen minutes (on top of the original 24-hour delay) will only aggravate the situation further

4.      Do not pass the blame. Your statement shouldn’t pass the blame onto other parties, rather acknowledge the issue and provide a concise response. If you have previously publicly announced you are in control of an event, denying any responsibility when a problem arises will further anger any stakeholders and will damage your public perception even more

5.      Don’t cry over stolen milk. In the official statement from Hope & Glory, the fact that the organisers’ milk and food were stolen was laboured more than the actual issue, that thousands of people were out of pocket. Trying to garner sympathy from the public because someone stole your pint of milk means nothing when they’ve lost hundreds of pounds. It’s imperative that you understand your stakeholders, and the wider issues

6.      Hire a PR agency experienced in crisis comms. It is worth every penny when serious situations arise. An agency will handle social media, manage the media, produce a holding statement and craft a full statement to be released to the public, meaning you can respond with a controlled strategy that is consistent throughout

 

It’s safe to say that Hope & Glory will go down in history for all the wrong reasons with Makwala’s career almost put on hold due a communication breakdown. Already dire situations were handled appallingly, magnifying the damage already caused. The fact that Makwala was eventually allowed to compete, albeit on his own, highlights the incorrect steps the IAAF took in communicating to the athletes, the media and the public and the following response from the public shows how important having a crisis comms strategy is.

 

If you think your company would benefit from crisis comms, now or in the future, contact us for more information.

 

 

Tagged with: crisis management PR, Manchester PR Agency, PR campaign essential, PR companies in Manchester, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Love Island – A Marketers Dream?



Confession time: I am currently going cold turkey, suffering withdrawal symptoms from my latest TV addiction – Love Island.

 

For the past few months I would sit at my desk desperate to talk about last night’s ‘muggy’ behaviour and who everyone’s type was on paper. But now it is over and all I have to remind me of the good times is my Love Island personalised water bottle (not even ashamed). Celebrity endorsement and PR

 

But although the show may be over, its marketing power isn’t. Superdrug was the headline sponsor for the second year running, but there are plenty of other brands that are utilising the show’s runaway success to reach their target audience.

 

From the contestants’ constant sponsored posts on social media to Primark’s range of slogan t-shirts, there has emerged a range of new celebrities and a common interest that binds this young audience together.

 

I imagine that the names of the show’s finalists will be banded about in brainstorms in every creative agency in Manchester and beyond, and we will see them feature in marketing campaigns for years to come. For example last year’s contestant Olivia Buckland has just been announced as the face of Cocoa Brown – securing plenty of coverage for the brand with the campaign launch.

 

So what is it that makes these game show contestants just so appealing? Well firstly they’re all ridiculously good looking, but it’s more than that. Brands have used models to showcase their wares for decades, but these are a new breed. They are models who consumers watched live their lives on a daily basis and created a genuine relationship with. Having these people represent a brand means that the relationship and bond with the ‘model’ can instantly transfer to the product or service you’re trying to sell.

 

Secondly, they’re just like us. Before they went on Love Island they were just normal people with normal lives and jobs – hairdressers, careers advisors and bomb disposable officers (OK, not that normal). Which means that the glamourous lifestyle they’re now living seems almost attainable to mere mortals like us. Their teeth are so white because of this tooth paste – OK I will give it a go. Their bodies are so toned because they drink this protein shake – sign me up…you get the picture!

 

So for now I am going to sit back and watch how brands utilise these new found celebrities – the good, the bad and the ugly. Because for all the brands that get it right with their celebrity endorsements, there are always going to be some that look like they’re jumping on a bandwagon.

 

When considering a celebrity endorsement, it is important to consider the brand and its audience – all of the audience – not just the ones you’re wanting to target, as you don’t want to lose customers in the bid for new ones. As well as that you need to closely look at the celebrity; no matter how old or new, you don’t want their scandals or misdemeanours reflecting on your brand.

 

It can be a minefield but when done properly it can have a really significant impact on a campaign and brand reputation. So if you want to talk about incorporating celebrities into your marketing campaign to boost its reach then contact us at info@refreshpr.co.uk.

 

 

 

 

 

Tagged with: Celebrity, creatiive agency Manchester, Leisure, Lifestyle, North West , PR agencies Manchester, PR campaign essential, Product Placement

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Top tips on how to blag your steak knowledge!



Since adding Gourmet Meat Club to our roaster of food and drink PR clients, we have all become fascinated by the tips, tricks and hacks from its experts. Like most creative agencies in Manchester, we all eat out a lot, so having a few extra nuggets of foodie knowledge to impress others with is always welcome. Here, Gourmet Meat Club shares its top tips on how to really sound like you know your stuff when it comes to all things steak!

 

Food and drink PR

1. When it comes to steak – order medium-rare

Surprisingly nearly 30 per cent of the population choose steak cooked well done when dining out, however, this can kill the flavour and leave the meat tough and dry. Medium-rare is recommended with most cuts and will ensure the meat is still tender and flavourful when it arrives on your plate. However, for thin cuts such as feather blade, rare is recommended to avoid to meat toughening.

 

2. Go for cut, not price

In a recent survey we conducted for GourmetMeatClub.co.uk more than 1 in 10 (11 per cent) Brits choose the second cheapest cut of meat on the menu due to lack of understanding. But try not to get too hung up on price; instead choose a cut you will enjoy. A bavette steak is fast becoming the foodie’s choice, packing a full flavour with all the tenderness of a sirloin, yet this is one of the best value cuts of meat. A feather blade steak is another cut rising in popularity, with restaurants now specialising in it, however this steak is also a great value cut and boasts a sweet flavour.

 

3. Know exactly what your ordering

When choosing between a rump, minute or sirloin, it’s important to actually know the difference in cuts. For instance, a minute steak is small and thin, so perfect for a steak sandwich – not so perfect for an evening meal. Sirloin is a common choice in restaurants and though full of flavour it can be fatty. If you want to stick to a full flavoured cut, try a rump steak, it’s incredibly tender and has very little fat.

 

4. Different sauces for different cuts

Many restaurant goers fall into the same trap; peppercorn sauce. Though peppercorn sauce can be a great option with steak, if you are expanding your horizons then try switching it up for something different. A simple garlic butter can work well with a high quality cut, or for the more adventurous, a Chimichurri is an Argentinian sauce that is perfect with meat.

 

5. Order drinks to complement

A recent survey from GourmetMeatClub.co.uk revealed nearly 40 per cent (37.35 per cent) of the UK opt for red wine with a steak, but do we know what wine complements what cut of meat? The fatter the cut, the bolder the wine should be. For instance a rib-eye steak is typically marbled and so pairs perfectly with a bold Cabernet Sauvignon, where as a fillet, which typically has a lower fat content pairs well with a lighter red wine, such as a Pinot Noir. 

 

So with these handy top tips in mind, maybe it’s time to put them to the test, after all, our survey also revealed that one in five of the UK population opt for steak when trying to impress a date! Let us know how you get on!

 

 

Tagged with: creative agency in Manchester, Food & Drink, Manchester, North West , PR, PR Agency Manchester, PR firms in Manchester, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh PR proves a success for start-ups



As an entrepreneur, launching a new business is an incredibly exciting time, but also one that carries overwhelming commitment and often, a lot of stress. It is therefore important for any entrepreneur to be working with companies that are equally excited and invested in the business’ success.

 

For new, often unheard of businesses, PR can play a significant role in raising awareness of a brand to their target market; introducing them to a potentially lucrative audience. Get it right, and it’s a worthwhile investment for the business owner and can help build the foundation for a successful future.

 

In order for PR to be effective for new businesses, the start-up and the agency have to be completely aligned on the business objectives. The start-up businesses have to be clear on what they want to achieve from PR – from listings and sales to brand awareness or improved SEO, while also taking the professionals’ advice on the best approach to achieve these goals and what will most benefit the wider business plan. An open and honest relationship from the start, as well as clear account direction, is required to deliver strong results.

 

Over the past few months, Refresh PR has worked with some impressive start-ups, including SkinnyBrands, the producer of Skinny Lager and Skinny Cocktails, and Calla Shoes, a bespoke shoe designer for women with bunions.

 

With each client, we worked to deliver results quickly and efficiently, understanding the client (and any investors) would need to see return on investment within weeks, not months.

 

For Calla, we carried out a press trip introducing the brand to some of the UK’s largest consumer magazines including Prima, Good Housekeeping, and newspapers including the Daily Express, all of which offer the perfect reader demographic for Calla.

 

Earlier this month Calla was included within the Daily Mail’s round up of brands that were set up by entrepreneurs looking to solve their own health issues. This feature went into the Daily Mail and the MailOnline, a combined reach of nearly 240 million, increasing traffic to the Calla website and resulting in a considerable increase in sales, a phenomenal and potentially pivotal achievement for a start-up brand.

 

For SkinnyBrands, trade press was a huge focus in order to secure listings in the UK’s major multiples, a target the brand quickly achieved. Buyers in Tesco and Morrisons, which now stock the product, expressed that they have been impressed by the brand’s unique product offering, as well as its strategic PR and marketing campaign running parallel to the sales success.

 

Seeing the tangible difference that a piece of coverage can make to sales isn’t always something you encounter every day in PR, but with start-ups, this impact is noticed and hugely appreciated.

 

If you are a start-up and would like to have a conversation on how we could support you, then please give us a call on 0161 871 1188 or email info@refreshpr.co.uk.

 

 

 

Tagged with: creatiive agency Manchester, Good product placement examples, Leisure, Lifestyle, Manchester, North West , PR, PR agencies Manchester, PR for start-ups, Public Relations North West, Wellbeing

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Christmas 2017 - ho, ho, ho-w not to get it wrong!



Whether you’re an online retailer or a property developer, the festive period will effect on your business in some capacity, so careful planning and preparation at this early stage could mean the difference between a positive or negative outcome.

 

Here are our top tips on how to make sure the festive season for your businesses is the icing on the Christmas cake of a fantastic year!

 

1. Remember how Christmas impacts the buying habits of YOUR customers

Whether this is seeing a spike in sales, or a dip while people shy away from big purchases, if you have predicted and planned these buying habits into your budgets, then it won’t come with quite the same sting or stress.

 

For food suppliers, gift retailers and convenience stores, Christmas has always been, and will always be, one of the busiest times of the year. Handled correctly, you will see sales soar, brand awareness increase and potentially secure new or returning customers for the foreseeable future. However, if not planned correctly customers and employees could be left with a sour taste in their mouths, as orders are missed and the pressure is piled on.

 

2. Fight for your Space

Refresh never condones violence. But, brands have to fight hard for space during the noisiest time of the year and this is especially true at Christmas time. We come to expect the major supermarkets and their big budget advert productions, but this doesn’t mean that smaller brands have to lose out. From timely and effective media relations to strong social media campaigns that resonate with your audience – there’s always an opportunity for cut through in this noisy landscape. Don’t be put off by budget restrictions – if time is on your side, then there is always something that can be implemented to meet business objectives.

 

3. Make Life Easier

Whether your business caters to consumers or businesses, Christmas can be one of the most stressful times of the year for a customer. So as a business, take the time to step back and consider how you can make life easier for them. Whether that is sharing top tips on how to cook up your leftovers on an e-shot in early December or ensuring their website won’t crash under high pressure during Boxing Day sales, your business has the opportunity to become a source of advice, ultimately making you a source of useful and relevant knowledge. Providing relevant information to you clients could ultimately become a lifeline for your business when the new GDPR rules come into place (watch out on the Refresh e-shot for more on that…)

 

4. Order in advance

It’s highly likely you use external suppliers to support your business – whether you use a construction team to build your developments, or a manufacturer to fill your physical and online shelves. Remember, they too will encounter all the stresses of Christmas, and are probably putting their plans in place now like you. To ensure you don’t leave your own customers hanging, or are left high and dry with no communication at a time you were expecting it, get in touch with all your suppliers today and find out when you need to place final orders, any anticipated issues with stock and who – if anyone – will be available during emergencies.

 

5. Be available

Christmas time is family time, and everyone expects communication from your business to go quiet during this time. But if you have advertised yourself as a 24/7/365 business, it is essential you remain true to this and have support in place for any major issues that need addressing. Your internal teams will be fighting it out for the best days off during the Christmas period, so let them know now the expectations that will be on them in terms of internal/external contact, social media presence, emergency telephone lines and more. Dropping this on them any later in the year might lead to upset team members, meaning any issues that do happen between January 25th and January 2nd aren’t handled as well as they could be.

 

If you want to talk to the Refresh PR team about making your Christmas a winter wonderland rather than a burnt turkey, call us on 0161 8711 188.

 

 

 

Tagged with: PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Award winning creative PR campaign launches year three



In the most mouth-watering event of the year, the Food Porn Awards 2018 has returned bigger than ever in its search of restaurants, bars, pubs and eateries to find the North’s most food-porn worthy images.

 

Encouraging chefs across the region to enter images of their most visually impressive dishes, the awards is opening entries up to the North East for 2018, following a successful expansion last year into Yorkshire and Cumbria.

 

This year’s awards was kicked off with a launch party at Manchester’s Castlefield Gallery on 15th June, celebrating the stunning food photography images from the last two years of the awards, as well as inviting restaurants to hear more about the 2018 campaign.

 

Refresh PR, along with the Food Porn Awards curator, STM Photography, welcomed renowned Manchester based artists Fanny Gogh, Amy Coney and Maria Frances along to live paint some of the stunning images in their own unique styles. The final pieces of artwork from the event were auctioned off to support the Real Junk Food Project, who also joined us at the awards to tell us a little more about the work they are currently doing in Manchester to help alleviate food waste.

 

2017 finalists Restaurant Bar and Grill and Albert’s Chop House joined Food Porn Awards sponsor Stephensons Catering and drinks sponsor Hops & Barley to get the third year off to an exciting start.

 

Entries are now open for the third year of the awards, so what are you waiting for?

 

 

 

 

Tagged with: Creative PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Body glitter brand appoints Refresh PR for product launch campaign



Refresh PR has been tasked with securing coverage for Wish Upon a Sparkle in key national and consumer media publications, as well as influential blogs and celebrity outreach, while increasing the brand’s visibility at key calendar events.

 

Based in Manchester, Wish upon a Sparkle offers high quality glitter body makeup for festivals, corporate events, weddings and a range of other occasions.

 

This summer, it will be attending a number of festivals throughout the UK and we’ve been hard at work inviting key bloggers, journalists and celebrities to join the brand and add some extra sparkle to their festival experience.

 

Since the start of the campaign we have achieved a number of opportunities for Wish Upon A Sparkle, including celebrity representation at V Festival, blogger representation at Boardmasters as well as a double page spread on brand directors Clare and Jade. We’ve even managed to put the product in the hands of some of the UK’s most influential publications, including Glamour magazine.

 

Talking about the campaign, Wish Upon A Sparkle’s director and co-founder, Clare Cherry, said: “With our busiest period of the year in full swing, we were keen to have a strategic PR plan in place to help support the brand during this exciting growth period.

 

“From our early conversations with Refresh PR, we were impressed by the combination of creativity and genuine excitement the agency demonstrated. This partnered with their strategic approach in order to meet the business’ needs and knowledge of blogger outreach was the perfect combination for Wish Upon A Sparkle.”

 

To find out how Refresh can help you, contact the office on 0161 871 1188.

 

 

 

Tagged with: Product Launch, strategic PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Two new B2B PR contract wins sees trade side of business growing fast



June was a significant month for Refresh’s B2B team, seeing us sign two new built environment clients following competitive pitches.

 

CityBlock, a leading provider in the development and management of high quality student accommodation across the UK, has selected Refresh PR to manage communication around its exits from several markets across the country, as well as its entrance into new areas.

 

Combining influencer outreach, social media, direct marketing and online PR, the campaign will work to reinforce CityBlock’s established position and heritage in the student accommodation arena, highlighting the organisation’s dedication to student welfare.

 

Our second new client, CFS, has more than 30 years’ experience in the supply of commercial floor coverings.

 

Refresh PR has been appointed to raise awareness of CFS’s expertise in the education, healthcare and retail sectors as part of a strategic rebrand by the organisation. We will use our extensive knowledge of the flooring and specifier press to promote CFS’s product innovation, research and performance ensuring it retains its position as the UK’s leading flooring supplier.

 

July will see us kick start these campaigns, and we can’t wait to see where they might take us.

 

 

 

Tagged with: B2B PR, B2B team

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Leicester plumber is winner of Heating Installer Awards 2017



The public vote to decide the national winner of the Heating Installer Awards 2017 has been revealed.

 

Peter Booth, of Loughborough, can officially introduce himself as the UK’s best heating installer (until next year’s awards at least). Taking place at Installer 2017, the award announcement drew in large crowds and huge support from across the industry.

 

With a total rebrand and dedicated press office, the awards have been a roaring success, exceeding all of last year’s results. The number of award entries was up 50 per cent, with more than 2,000 votes cast throughout the campaign - a 33 per cent increase year on year. Throughout the campaign we gained the support of eight sponsors and dozens of industries bodies, including CIPHE and Pimlico Plumbing’s Charlie Mullins.

 

The Heating Installer Awards reached a record number of people, through the use of our B2B PR campaign. Our 2016 winner, Dennis Hollingworth, was on the one show, and we reached over 357,000 people on Twitter alone.

 

We were inundated daily with messages of support and encouragement, both for the regional shortlist and the awards themselves. Over on Facebook, the awards reached 115K people.

 

From our presence at Installer 2017 and ongoing social media activity, we have already had hundreds installers register for the 2017/18 awards. Entries will open in the Autumn and we’re expecting to further exceed last year’s target.

 

If you want to get involved, we’re still looking for sponsors, so call us on 0161 871 1188 for more information.

 

 

 

 

Tagged with: B2B PR, B2B PR agency Manchester , Heating Installer Awards, Manchester PR, PR agencies Manchester, PR Agency Manchester, PR campaign, PR campaign essential

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh appointed for online PR strategy and event management campaign



Refresh PR has been selected to implement an online PR strategy and event management campaign for fellow Manchester-based digital specialist, Kagool.

 

Kagool, a Sitecore Platinum partner, offers expertise on the complete life cycle of a website, from digital strategy including design, UX and build, to SEO and PPC. It has unequivocal know-how in Sitecore, with extensive experience in automation and personalisation – hot topics in the marketing world as consumers become increasingly demanding of easy-to-access content tailored to their needs and interests.

 

Having already undertaken successful backlink-building campaigns for a variety of trade, B2B and B2C clients, Refresh PR is implementing the same tactics as part of its campaign with Kagool. We have already secured a wealth of online coverage – including links back to the Kagool website, imperative for SEO – in relevant regional and sector press, focusing on Kagool’s thought-leadership and expert advice.

 

Furthermore, we’re supporting Kagool during a series of events to promote its partnership with Sitecore, to further establish its position as a Platinum provider.

 

Erin Heywood, head of B2B at Refresh PR, said: “Kagool is at the top of its game, with a senior leadership team that is ambitious – without being unrealistic – about digital marketing’s future capabilities. As an agency, we have extensive experience in working with digital clients and are delighted to be able to work with Kagool, bringing together both sets of expertise to create a digital campaign with impact.”

 

If you need an online PR strategy delivered for your business, get in touch.

 

Tagged with: digital marketing, online PR, PR backlink building, SEO PR

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh’s award winning PR campaign is back with new element



In 2016 we launched our award-winning campaign for MyGlazing.com, Window With a View and now for 2017, it’s back bigger and better than ever.

 

For three months the British public submitted the best views from windows at public locations across the UK, culminating in our judging panel generating a regional shortlist at a top secret judging day in May.

 

This year the judges also had the additional task of whittling down entries from homeowners, as we also launched the very first Home with a View competition, our bid to find the best view from a British residence.

 

Made up a of a team of six experts from the interiors, glazing, photography and tourism industries, the judging panel assessed each entry on three criteria; the view, the use of the window frame and th