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Posts from September 2016

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The business benefits of a community spirit



Over the past few weeks Richard Branson’s famous quote has, once again, been doing the rounds on LinkedIn: “If someone offers you an amazing opportunity and you’re not sure you can do it, say yes – then learn how to do it later.”

 

While we should all make every effort to grab the opportunities that are presented to us, in a creative industry like PR, utilising others’ strengths can be a real game changer – why not collaborate to benefit a campaign or project?

 

Based in the Northern Quarter, Manchester’s creative hub, Refresh PR is fortunate to benefit from an impressive array of talent on our doorstep. Indeed, the wider Greater Manchester region boasts the third highest number of creative businesses in the UK - pretty impressive..

 

For this very reason, our agency is a firm supporter of business collaboration: if a company can offer expertise that we don’t have, we’ll collaborate to create something special.

 

As a city we are great at collaborating. Let’s take it up a notch – lets support fellow Manchester businesses, nurture and grow top talent, and keep it in the City.

 

Manchester has invested £3.5billion building a global hub for creative industries. It’s the home of creative talent. We have numerous great organisations set up for the purpose of encouraging collaboration in the creative sector – the MPA, Creative Pioneers, and numerous collaborative workspaces to nurture those starting out in the city. The opportunities are endless. It’s up to us to jump in and get involved.

 

So, why are we so passionate about collaboration?

 

Well, quite simply, embracing a collaborative approach allows us to build a great network of contacts, while working with other fantastic businesses and talented people.

 

If a campaign needs a certain element that we don’t offer, we find the best partner in their field to work alongside us. Partnership and collaboration, done properly, is hugely effective.

 

We’re very proud of the companies we work with and the award-winning campaigns we have produced over the years.

 

In recent weeks we’ve been recognised by several prestigious industry bodies, from CIPR to the national B2B Marketing Awards, for integrated campaigns including the Heating Installer of the Year Awards and the Food Porn Awards. We’re also working on the Window with a View campaign for the Glass and Glazing Federation, bringing together several collaborating agencies.

 

While Refresh PR has spearheaded the delivery of these projects, the campaigns undoubtedly benefited from the additional clout and expertise of the talented partners we worked alongside.

 

We want to talk to like-minded businesses, so if you see us out and about or want to pop in for a coffee, our door is always open!

 

Let’s talk about how we can work together to achieve more.

 

 

 

 

Tagged with: CIPR , Manchester, Marketing, Networking Event, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Refresh PR shortlisted for three Northern Marketing Awards 2016



We’re delighted to announce that we’ve been shortlisted for three of Prolific North’s Northern Marketing Awards 2016!Northern Marketing Awards Refresh PR

 

Our work for the Food Porn Awards and Heating Installer of the Year Awards has been shortlisted for the Best Food and Drink Campaign and Best Property and Construction Campaign respectively, and we’ve also been shortlisted for the Best Small Agency in the North (up to 30 employees).

 

Over the last seven years, we’ve worked hard to tailor our offering to our clients across the B2B and B2C sectors to ensure they get the most out of their communications and marketing campaigns. By combining strategic marketing insights with creativity, we pride ourselves on developing and implementing powerful, integrated campaigns that help business cut through the noise and be noticed.

 

The team in the office this morning is over the moon to hear about the shortlists – and it really is testament to their hard work, passion and expertise. You can find out more about our Food Porn Awards and Heating Installer of the Year Awards integrated marketing campaigns on our blog, and we’ll let you know how we get on at the awards ceremony in October.   

 

 

Tagged with: awards, Construction, Manchester, Marketing, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Twice is nice for Arbonne at the Pure Beauty Awards



Our skincare, cosmetics and nutrition client, Arbonne has been shortlisted in two categories at the prestigious Pure Beauty Awards 2016. A highlight of the beauty industry’s calendar, the awards celebrate the most innovative products launched in the sector over the last 12 months.  

 

Arbonne’s Prime and Proper Eye Makeup Primer, which helps to prevent eyeshadows from creasing or fading, has been nominated as one of the best new eye products.

Arbonne award Refresh PR

In the Best New Electrical Product category, the recently launched Intelligence Genius Ultra Device secured a coveted place in the line-up. The Genius Ultra offers the ultimate next generation solution to help target signs of ageing, by using a gentle circular movement which smooths products onto the skin for just one minute on each area.

 

Kelly Lloyd-Sanderson, marketing director at Arbonne UK, said “We pride ourselves on the creation of innovative products that are vegan friendly and 100 per cent botanically based. To be recognised in two categories is a wonderful accomplishment and is testament to the hard work of our product development teams who stay ahead of industry trends to create products that our customers really want.”

 

Voting is now open for this year’s Pure Beauty Awards. If you’d like to vote for Arbonne, you can do so here: http://www.hpcimedia.com/pure-beauty-awards/award-categories/.

 

 

 

Tagged with: awards, Beauty PR, Health & Beauty, Home Interest, Leisure, Lifestyle, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West