Posts from August 2016

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Are you a Senior Account Manager or an Account Director looking for a new challenge? Get in touch!

Are you a Senior Account Manager or an Account Director looking for a new challenge?

Get in touch!


We’re looking for a confident, articulate person with a passion for PR who will relish the chance to join our team. An account director working across a range of accounts, you’ll have already gained valuable agency experience leading client accounts, constantly planning ahead, developing and managing creative campaigns and PR plans aligned to strategy and objectives.  You’re great at building relationships; you’re a trusted partner to your clients, providing strategic advice and industry insight. You’ll also have proven experience in leading and coaching teams to ensure they are consistently delivering high quality results. From networking to developing and delivering pitches, you’ll have a real passion for business development.


We’re looking for someone filled with energy and enthusiasm. Proactive, persistent and methodical in their approach with a real eye for detail – you may pride yourself on being a perfectionist! You are considerate and supportive; a real team player able to remain calm and considered when faced with new or high-pressure situations. You’ll be confident in managing and developing our talented PR team while supporting with recruitment as the team grows.


Working in a fantastic location in the Northern Quarter, we’re a bunch of like-minded people who really enjoy what we do.  We’re proud to be a fun, friendly team offering a more flexible approach to work.  As a fast-growing business, we can offer you the unique opportunity to input in to the direction of this business.  What’s more, we’re focused on helping our people grow and achieve their potential through structured learning and development programmes.


Interested in applying or learning more about the role? Contact Sarah -











Tagged with: , account director, job advert, Jobs, opportunity, PR, PR Agency Manchester, PR job, PR Manchester, senior account manager, Vacancy

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Shortlist success for B2B Marketing Awards’ tastiest entry

Our work on food and drink campaign, the Food Porn Awards, has been shortlisted for a prestigious B2B Marketing Award! After successfully launching the awards to the North West’s eateries last year, our team of foodies has been rewarded with a nomination in the Best Public Relations Campaign category.


The innovative integrated communications campaign saw more than 250 eateries enter, with impressive results for our client, STM Photography.


The B2B Marketing Awards is an annual awards event, celebrating outstanding work in the B2B marketing industry. The Food Porn Awards’ nomination comes just a few weeks after it was shortlisted as one of the best creative campaigns at the CIPR PRide Awards 2016, with the winners due to be announced in November.


Laura Mashiter, managing director at Refresh PR, said: “Being nominated for such a prestigious industry award is a fantastic achievement for the team and again demonstrates our ability to create powerful campaigns that generate tangible business results. This year, the awards will be bigger and better. As well as expanding to the Yorkshire region, we’re inviting leading food and drink brands to get involved with the campaign and become sponsors. So, if you’d like to get a taste of what we have to offer, get in touch with me or my team.”


For more information on becoming a sponsor, email laura.holden at, or give us a call on 0161 871 1188.


Tagged with: B2B Marketing Award, Best Public Relations Campaign, Food & Drink, Food Porn Awards, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Picture Perfect: Instagram’s latest update to capture businesses’ attention

Instagram has primarily been known for its powerful visuals, beautiful galleries and, let’s face it, funny memes. However, with its latest investment in business tools, small businesses are set to see real results from using the app.


According to Instagram around half of its 500 million monthly active users now follow a business on the platform and 60 percent say they have learned about new products this way.


Last week, the photo sharing app launched Business Profiles for its 200,000 advertisers, with this group primarily made up of small businesses.


So, how will this latest update help businesses target audiences more effectively? One of the main benefits is the insights tool, which takes away the perplexity brands sometimes experience when it comes to measuring the return on investment of uploading an image or video clip.  


This insights tool will, much like Facebook, provide reports on user engagement, the demographic of followers and will also allow brands to turn popular posts into adverts with the click of a button. The latter is particularly beneficial for businesses with smaller budgets, enabling them to effectively try before they buy. This ability to see if content is actually working well offers small businesses the opportunity to be more agile in making changes to capture their audience’s attention.


As well as this insight led change, Business Profiles will be categorised by industry and a new contact button has been introduced to bring users and businesses closer together. This will also allow users to make a quick decision as to how relevant the profile is to them, meaning that analytics will be much more reliable and accurate.


This categorisation by industry signals that Instagram isn’t just for fashion brands showcasing their latest collections; trade and B2B organisations can also benefit. The implementation of Business Profiles could work particularly well in the construction industry. For example, a short video tutorial on how to build or install a product could click through to the product page on the company’s website, providing insights into which content works best and helping to drive sales.


American Express is one business taking Instagram by storm. Although it is a financial services company, it has shown that there are still ways to bring brand personality to life. The company’s 130,000 followers get an exclusive insight into the events that Amex has sponsored and can see user-generated content of experiences that have been made easier by using an American Express card.


This is a landmark moment for any businesses that have historically been tentative about the platform. I think Instagram is for everyone, whether it is a beauty brand, a food and drink business or in the built environment sector. We all have stories to tell, and images and videos are just another way to do it.


No matter what industry you are in, keeping up-to-date with social media developments is crucial and can open new avenues to market. So, what will your profile say about you?





Tagged with: American Express, Business, Instagram, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Social Media