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Posts from August 2015

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Refresh PR speeds up with Jan Farrell



You may not have heard of Jan Farrell before now, but he is the UK’s fastest speed skier in 2015; speed skiing being the fastest non-motorised sport in the world. At the end of Jan’s last season which finished in April 2015, he came sixth on the World Cup circuit. When Jan approached us recently, it came as a shock that ourselves and the British public had not been made aware of his sport, that he was one of the best in it - and comes from just down the road in Lancaster.

 

Jan wanted to make the British media aware of himself and his highly technical and admirable sport, encouraging more people to follow it and the younger generations to get involved with it. We knew this challenge wasn’t going to be an easy one: it was out of season and the UK press was focusing on summer sports, the Grand National was a week later and the golf coverage was in full flow, but we certainly believed in what Jan was doing and were going to try our damnedest to make this great sport known.

 

Three weeks later we’d done it, and we were on the train on our way to London where Jan was meeting us for a live interview with Sky Sports News, skis and helmet in tow. Jan headed into makeup and then was placed in front of the presenters where the ten minute interview commenced. This is just what the sport needed - the chance to be on live TV and to tell avid sports fans why they should follow it. Jan highlighted all the great stuff coming up for him and encouraged younger skiers to come up through the ranks and join British teams. This interview also gave Jan the chance to tell the viewers about the seven world record attempts he would be going for over the next few years, or as we favourably named them; the seven deadly skis.

 

Later that day we’d also arranged for an interview for Jan with The Independent’s sport team. A very lively journalist quizzed Jan on speed skiing, the tremendous speeds Jan and his competitors reached and how it feels racing down a mountain at over 140mph (yep, you heard us). This lengthy interview resulted in a great write up online and nearly a full page in the paper - a piece of coverage that now hangs proudly on the wall next to my desk.

 

Jan completed day two of his trip with an appearance at Chill Factore, the indoor ski centre in Manchester, where he wow’ed onlookers with his red latex skiing outfit and beat the centre’s record for the fastest to ski down its slope, all captured on cam by CBBC Newsround. A quick pop back down to London for a live chat on talkSPORT’s Hawksbee & Jacob’s show then turned into 20 minutes of friendly chit chatter on-air, followed by a quick try of Jan’s helmet for the presenters - all publicised on the show’s Twitter feed. Jan then flew back to Madrid after a hectic but fruitful two days to make up for his short break from the intensive training regime, which involves long mornings in the gym and even longer days on the piste.

 

This is just one example of the dedication and passion of the team at Refresh PR. We produced amazing results, and it’s a campaign that I will personally always be proud to have worked on. We’re counting down the days to join Jan out in Andorra this winter, when the season kick starts and the slopes speed up!

 

 

 

Tagged with: Leisure, Lifestyle, Manchester, Marketing, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Skiing PR, skiing PR agency, snow PR

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A PR team’s guide to August action in Manchester



We are well and truly in the swing of summer and Manchester has already played host to some fantastic events. From Parklife at Heaton Park to Noel Gallagher at the Castlefield Bowl and most recently Manchester International Festival - which saw a selection of internationally renowned artists, performers and musicians entertain at iconic venues across Manchester - there has been something for everyone at Refresh PR HQ to appreciate and enjoy.

 

Looking into August (I know, how is it August already?), Manchester has plenty more to offer. Take a look at just a few of the events we are looking forward to in Refresh PR’s What’s On Guide for August:

 

1.      Manchester Jazz Festival (31st July - 9th August) - this is the longest-running music festival in the city. With almost 80 gigs and performances from over 400 artists, this 10 day event celebrates 20 summers of jazz. Albert Square is the heart of the festival, hosting the main performance hub where live music will start at lunchtime and run ‘til late every day. Some of the events are free and some are ticketed but with a festival bar and plenty of food outlets, we will certainly be dropping in!  

2.      NQuiz Frog and Bucket (Sun 9th August) – if quizzing is more your thing, check out the monthly NQuiz.  Tipped as the fastest, funniest and best quiz around, teams go head-to-head through rounds comprising elements of infamous shows including Never Mind the Buzzcocks, Countdown and QI. With the title of NQuiz champions and £50 prize money up for grabs, Refresh PR is up for entering a team – if nothing else it will be a laugh! 

3.    Dig the City (31st July – 6th August) – this seven day summer siesta returns for 2015 and promises to bring a summer garden festival vibe to some of the busiest and most urban streets in Manchester.  As a fan of all things quintessentially British, this series of pop-up picnics, markets, music, gardens and floral installations sounds a delight! Mix this with the chic city atmosphere, street food, treats and discounts from some well-known fashion outlets, it is Manchester’s own version of a classic summer garden festival

4.   Musical Madness – a couple of members of our team unashamedly like a good musical! Manchester Place Theatre will host West Side Story. The all singing, all dancing American story of gang warfare hits the stage from 13th - 15th August.   For those looking for something a little more light-hearted, Duncan James (of boyband Blue) will make an appearance in Priscilla Queen of the Desert at the Manchester Opera House from 20th - 29th August

5.   Opening of Pen and Pencil - ok, so there isn’t an August launch date confirmed for the latest addition to the NQ family, but the team at Refresh PR has been closely monitoring the progress of this new bar. With the promise of brunch, lunch, cocktails and good times, just over the road from the office, we are hoping this exciting new bar and restaurant will open during August. We will keep you updated and review our first official visit very soon!

  

If none of the above events tickle your fancy maybe the Manchester Food and Drink Festival would be more up your street? Food is always a hot topic of conversation at Refresh PR HQ and the team is already discussing which stalls and attractions to visit during the September event – keep your eyes peeled for our MFDF highlights coming soon!

 

Are you looking forward to other events during August? If so, share them with the Refresh PR team in the comment box below or tweet us @RefreshPR.

 

 

 

Tagged with: Leisure, Lifestyle, Manchester, Networking Event, PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West