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Posts from July 2016

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Ready, Set, Pokemon Go!



Last week saw another social media trend break the internet, and this time it wasn’t Kim Kardashian. It was in fact the latest mobile gaming app set to take the world by storm – introducing… Pokémon Go! With struggling gaming group Nintendo holding a minority share, its launch is being hailed as the brand’s rebirth and it’s no wonder…

By the end of the game’s first weekend in the US, it had already racked up approximately 7.5 million downloads; only two days later this number had more than doubled to 15 million and this was before it even reached the UK. By Thursday of last week though, it had arrived fascinating even the less gaming savvy among us.

The idea behind the game is simple; catch as many Pokémon as you can using a game based on augmented reality. As a result, the concept has really made augmented reality just that: a reality for everyone, as Marketing Week reported recently.

I think this is the unique selling point of this game; it allows us to blur the lines between the Pokémon world and the world we live in. The Pokémon are hidden in the garden, on the street even in offices around the UK - a rather exciting concept. The aim of the game is obvious – ‘you gotta catch em’ all’.

This game has been so popular in the US that it has now overtaken Twitter as the most used app with users spending an average of 33 minutes a day catching Pokémon. Based on the response so far it is likely to do the same in the UK too, particularly as it launched just in time for the school holidays.

Like all social phenomena that appear quickly on our screens, it comes with an army of sceptics. Concerns have been raised asking whether it will lead children into unknown and unsafe areas or result in mobile phone theft as more people go out hunting for Pokémon. Only this week in Manchester, a 15 year old boy was arrested after stealing the phones of two student out playing the game.

However, it’s safe to say that Pokémon Go has started the largest gaming trend in history, and I for one am pretty impressed with the use of augmented reality, bringing to life a popular 90’s kids TV show that has captured the minds of adults and children alike. What’s more, it adds a real sense of hilarity to what was once a mundane walk home from work.

Tagged with: Augmented reality, gaming, Kim Kardashian, Lifestyle, Manchester, Marketing Week, Nintendo, North West , Pokémon Go!, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Radio campaign, Social Media

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Refresh PR Shortlisted For Three CIPR North West Pride Awards



We’re proud to announce that Refresh PR has been shortlisted for three awards at the 2016 CIPR North West PRide Awards. As well as featuring on the Outstanding Small Public Relations Consultancy shortlist, we have two nominations in the Corporate and Business Communications Campaign category for our work with the Food Porn Awards and Heating Installer of the Year Awards.

Our appearance on the Outstanding Small Public Relations Consultancy shortlist marks the fifth year in a row that we have been recognised in this category, while the two nominations in the business shortlist demonstrates our expertise in delivering corporate, yet creative, campaigns.

To launch the Food Porn Awards to the North West region, our team of foodies delivered a creative communications campaign that served up some spectacular results for our client, STM Photography. Our campaign for the Heating Installer of the Year Awards saw us devise and implement a similarly imaginative campaign, this time to create a buzz and shine a spotlight on the heating industry’s unrecognised champions.

Laura Mashiter, managing director at Refresh, said: “It's amazing to be nominated for three awards, particularly with so many fantastic agencies across the North West region. Being on the Outstanding Small Consultancy shortlist for the fifth year running is something I’m particularly proud of and is testament to what a brilliant job our dedicated team does day in, day out. A huge thank you to our fantastic team members, wonderful clients and everyone who has supported us in this last year. We can’t wait to develop more award winning campaigns in 2017!”

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Refresh Academy Launches Following HR Investment



At Refresh PR, people are at the heart of what we do. Having great team members on board means we can continue to provide a fantastic service and achieve the best results for our clients, while building a sustainable future for our business.

We’re delivering a wider range of services than ever before. While PR is our bread and butter, we now often integrate this with digital marketing, social media and creative campaigns to help our clients cut through the noise in their industries and generate tangible results. Since the formation of the business in 2009, we’ve prided ourselves on providing our team members with diverse internal and external training opportunities. However, it’s not until now that we have formalised this process into a complete training package to enable us to attract and retain the best PR professionals, in order to achieve real success for clients and deliver our own ambitious growth plans.

At the beginning of 2016, we appointed Sarah Mashiter as HR Director. With more than 10 years’ experience working across a breadth of senior HR roles in the foodservice and client contacting industry, Sarah was the ideal HR leader to put in place a robust Learning and Development (L&D) framework.

Sarah has since launched The Refresh Academy, a key programme within this L&D framework, to provide learning opportunities at every stage of an employee’s development. The offer complements the wider HR programme and comprises five pillars: Induction, The Refresh Academies, Made to Measure – a menu of different options tailored to development plans – and Talent Development Programmes, all underpinned by mentoring.

The Refresh Academy programmes are based on job profile and split into three distinct levels – the Refresh Executive Academy, the Refresh Management Academy and the Refresh Leadership Academy. From client management to leading people, each academy has content built around the key job skills and competencies for that level, to provide our people with all the skills and tools they need to be highly effective in their role.

Sarah said: "When I joined the business, I immediately saw the strong foundations that had been put in place for training and wanted to use the experience I’ve gained over the years to formalise this into a complete package for our people. The Refresh Academy means that from day one, people are supported to achieve their career aspirations – whether someone is a new starter, well-established in their current job or working towards a promotion. These first class development opportunities will not only ensure we deliver an unbeatable level of service for our clients, but enable our team members to learn, excel in their roles and advance their careers."

Tagged with: HR, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, REFRESH ACADEMY, training

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We Need Your Help To Find The UK’s best ‘Window With a View’!



Refresh PR is half way through a visual, interactive, online campaign for MyGlazing.com, the new consumer facing website from The Glass and Glazing Federation – and now we need your help!

‘Window with a View’ is a national campaign to find and celebrate the very best the UK has to offer in terms of architecture, design and landscapes. It was created to help boost awareness of the new MyGlazing.com website, as well as encourage people to think about the benefits of modern, energy efficient glazing.

During March and April, people were invited to nominate their favourite ‘Window with a View’ from any building or attraction open to the public. As well as media relations, the team at Refresh took to social media to find suitable images and encourage people to enter. At the end of May, a panel of experts from the construction, architecture, interiors, photography and tourism industries came together to whittle the 150 nominated entries down to four for each region.

Now we need your help to determine which shortlisted entries are the best for each region. Regional voting for ‘Window with a View’ is now open and runs until 29th July. Everyone who votes will be entered into a prize draw to win a GoPro kit, and the regional winners will all be put forward for the title of the UK’s Best Window with a View.

So whether you like the images of city skylines, sea fronts, countryside or mountain ranges, vote now to help us find the ultimate winner!

 

 

Tagged with: Leisure, Lifestyle, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Window with a View

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Refresh PR drives away with insureTAXI brief



Refresh PR has been appointed by the UK’s largest taxi insurance broker, insureTAXI, to create and implement a PR campaign to boost brand awareness and increase the company’s presence online.

 

We will work closely with insureTAXI, part of The County Group, to generate headline grabbing news stories and creative content, targeted at national and regional news sites. Part of this activity will see research commissioned to investigate the working habits, attitudes and opinions of taxi drivers. Our team will also build relationships with educational institutes and local councils as a further way to raise awareness of the insureTAXI brand, and boost online engagement.

 

We have years of experience delivering effective SEO-boosting PR campaigns for clients, and working with such a reputable company in an industry with such diverse topics is a great opportunity for us to produce some really outstanding online content.

 

More and more businesses are approaching us to help them become more visible online. By understanding the media and not only tapping into but creating the news agenda, thereby getting the client in front of new audiences, creating a buzz and driving traffic to their website.

 

We can’t wait to get started – watch this space!

Tagged with: Construction, Manchester, Marketing, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Refresh PR Bolsters Senior Team With Two New Appointments



Refresh PR has welcomed two new members to our senior management team following a successful start to 2016. Emma McCallum and Sarah Mashiter join as associate director and HR and operations director respectively to support our client base and spearhead our future growth strategy. 

Bringing more than eight years’ experience from her previous role at MC2, Emma has implemented PR and marketing campaigns for some of the UK’s most high profile businesses, including Assura, Business Growth Fund, Secure Trust Bank, HSBC, Ainscough, Crane Hire and Deloitte Real Estate.

Sarah joins the Refresh team with over 10 years’ experience in the client contacting industry working across a breadth of senior HR roles. Having touched upon all aspects of HR strategy, employee relations and learning and development to name but a few, Sarah will be utilising her experience to improve operational processes, implement stronger training programmes and launch the Refresh Academy.

Emma and Sarah join existing senior management team members Laura Mashiter, Gemma Killackey and Claire Gamble. Bolstering our team not only allows us to drive forward with future expansion, but enables us to support team development whilst maintaining the values we’ve worked hard to establish over the last seven years.

Tagged with: Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, senior management team

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Refresh PR Builds For The Future With Interior Architecture Firm



Refresh PR has been appointed by leading interior architecture and furniture, fittings and equipment (FFE) consultancy SpaceZero to increase brand awareness as part of the business’ ambitious national and international expansion plans.

With specialist knowledge and experience in the education sector, SpaceZero has delivered more than 200 education projects, along with exciting, effective spaces for clients in the healthcare, commercial and leisure sectors.

Our team has been working with SpaceZero to implement a creative and comprehensive communications strategy, to reinforce and enhance its successes in the education sector and to build the brand in other areas, particularly healthcare. We have also been raising the profile of key spokespeople within the firm, organising speaking opportunities at relevant events, such as May’s Design in Mental Health conference.

SpaceZero has a clear vision of where it wants to go, and we are delighted to be on board and working with such a progressive, forward thinking company.

Tagged with: Construction, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, SpaceZero

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London’s Top Grooming Gents Make The Cut For Arbonne’s Latest Launch



When Arbonne tasked us with launching its new vegan friendly RE9 for Men range, the Refresh PR team took a traditional approach to grooming and devised an English Gentleman’s Day concept.

To coincide with St. Georges Day on 23rd April, we invited journalists to join us at Sharps Barbers in London’s Soho for a choice of treatments.

Journalists from the likes of GQ, Men’s Health, the Daily Mail, Runners World and the Gentleman’s Journal were all in attendance. As part of our event co-ordination, we ensured each journalist had an in-depth consultation and introduced them to Dr. Xavier Goodarzian, an Arbonne Independent Consultant for skincare and cosmetics, who explained the benefits of the new product range.

After an exciting day of 16 haircuts, eight traditional straight razor shaves, five beard trims and more than 50 teas and coffees, the team could finally breathe. The event was a huge success; all journalists were delighted with their treatment, the range received positive feedback and we secured coverage in notable publications, including the Gentleman’s Journal and The Huffington Post.

Following such a positive reaction from the UK’s media, we’re looking forward to running more Arbonne product launch events later this year.


Tagged with: Beauty PR, Gentlemans Day, Lifestyle, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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The inaugural Heating Installer of the Year Awards



The team at Refresh PR prides itself on being able to come up with innovative and creative campaigns that bring a new buzz and fresh talking points into industries that are more traditional in nature.  

 

So last year when our client Continental Underfloor tasked us with developing a campaign that would shine a spotlight on the heating industry’s unrecognised champions, it didn’t take long for us to think up the Heating Installer of the Year Awards. Designed to improve the credibility and reputation of tradespeople, and overturn any negative perceptions of the industry, Heating Installer – or HIOTY as it’s become known in the Refresh office – launched officially in November 2015, inviting installers from across the country to enter and shout about the excellent service they deliver.

 

In the months following, we worked relentlessly as an agency to unearth heating installers from every corner of the UK who go above and beyond for their clients as a given, working to fit energy efficient heating systems that are environmentally friendly and reduce customer bills.

 Refresh PR Award

Our official sponsors – Continental Underfloor, Vaillant, Adey, Graham the Plumbers’ Merchant, Daikin and media partner Installer Magazine – supported us along the way, contacting their databases of customers and encouraging them to enter until March, when our panel of expert judges met to choose eight regional winners.

 

It was at this point we realised how big a deal HIOTY was to those who had entered. When we called the eight regional winners to give them the good news, each was thrilled beyond belief. They began making plans as to how they could share the news in their local communities, and we provided advice on how they could use their social media channels to further boost their profile across their region and encourage voting in the national heat.

 

So for six weeks, our installers (and the Refresh team) hammered Twitter and Facebook, while we liaised with our regional press contacts to get their names in the headlines.

 

At the end of April, the online voting system closed and – while no-one knew who it might be – the national winner had been decided.

 

Months of hard work and anticipation culminated on May 11th, when our regional finalists gathered at industry trade show Installer2016, where they would find out the national winner. Refresh PR had worked with Installer2016 organisers to ensure the stage was set for the big reveal, briefed the installers on what to do should they be announced the winner, and had our fingers poised to post the news on the HIOTY social media channels as soon as Chris Ingram, founder of head sponsor Continental Underfloor, announced the winner in front of the packed crowd.

 

And so it was to be that Dennis Hollingworth of Hollingworth Heating Limited, Stockport, took the national crown – and well deserved it was. Dennis took a large majority of the overall vote, being recognised for his sterling service and ability to install complex solutions that made his customers’ homes warmer and more energy efficient.

 

Not only this, but the hard-working team at Refresh PR has been shortlisted for an award the 2016 CIPR PRide Awards too!

 

 

 

 

  

   

 

Tagged with: Construction, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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Refresh PR cooks up a storm with the Food Porn Awards



Refresh PR is definitely a team of foodies, so you can imagine our excitement when, in 2015, STM Photography tasked us with launching the inaugural Food Porn Awards in the North West.

Over a six-month period, we delivered a successful communications strategy that swept the region and encouraged the North West’s best chefs to enter the 2016 competition. Achieving 47 pieces of media coverage and 4,632 unique visitors to the Food Porn Awards’ website, our work helped generate more than 350 quality business leads for STM Photography, with eight new clients signed up to date. The Food Porn Awards not only celebrates the North West’s thriving food and drink scene, but also showcases the value of professional food and drink photography.

Developing relationships with key food influencers, we devised and implemented a successful PR campaign that generated entries from over 250 bars and restaurants, all aiming to be crowned the region’s best. Our judges, which included All About Food’s Robert Gong and Manchester Evening News journalist Emily Heward, had the tough task of shortlisting the entries across four categories: Alternative Eats, Casual Dining, Fine Dining and Boutique Pubs.

January’s hugely anticipated ‘cook-off’ event at Manchester Metropolitan University saw the finalists given just two hours to complete their cooking session, while the team at STM Photography captured their culinary creations on camera. Our judging panel then selected the winners from a shortlist that included Burger and Lobster, The Botanist and Don Giovanni.

And so, following a hard fought competition, the overall winner was announced at March’s NRB Show at Manchester Central. With an attentive audience watching on, Jeff Green of Earle by Simon Rimmer was awarded the title for having the most visually appealing food, the “ultimate WOW factor”.

Refresh has once again been tasked with leading PR for the 2017 Food Porn Awards. We can’t wait to get our teeth into the project and celebrate more mouth-watering meals from across the North!

 

Tagged with: Food & Drink, Lifestyle, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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Putting a price on silence



You could be fooled into thinking that money really can buy you anything these days – including silence. Just ask Ryan Giggs, who in 2011 spent £150,000 on a super PR aencies Manchesterinjunction after his affair with “Miss Wales”. Unfortunately for Giggs, Liberal Democrat MP, John Hemming, used his parliamentary privilege to ‘out’ the footballer just a few months after the injunction was granted. Hardly money well spent…

 

More recently, a well-known - but still unnamed - British celebrity was scandalised for their extramarital affair. The individual in question was granted a ‘super-injunction’ for an undisclosed sum after judges decided lifting the ban would have ‘devastating consequences’ for the celebrity’s family. Despite being named in the Scottish press, American press, and on social media, the name has yet to be disclosed in England and Wales.

 

Is it fair that money can buy you silence? Are such rulings impeding freedom of speech, and is judicial secrecy being overused?

 

Admittedly these super-injunctions do often protect innocent bystanders such as family and children. Caught up in a mess created by someone else, innocent parties shouldn’t suffer the consequences of a family member’s poor judgement.

 

Yet with increasing pressure on the law to overturn rulings and rising anger from the media around freedom of speech, speculators have suggested it is only a matter of time before super-injunctions are outlawed.

 

From Jeremy Clarkson to Andrew Marr and the countless others who had enough money to spare themselves embarrassment, there could be many more skeletons in the closet. Watch this space…

  

 

 

 

Tagged with: Facebook, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Social Media, Super injunction, Twitter