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Posts from July 2013

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Refresh nominated for prestigious PR award



We’ve definitely got that Friday feeling at Refresh PR today as it was revealed we have been shortlisted in this year’s prestigious CIPR PRide Awards.

 

We have been recognised alongside four other notable North West PR agencies in the coveted ‘Outstanding Small Consultancy of the Year’ category for the second year running.

 

The ceremony will take place on Wednesday 13th November at Manchester’s Old Trafford Cricket Ground. Companies, along with their campaigns, will be thrown under the spotlight as they vie for the top prize – a much coveted PRide Award!

 

We’re proud to receive such a reputable nomination and would like to extend thanks to all our clients for supporting us and making this possible.

 

This news follows an exciting month for the agency, which has seen three new staff members join the team and a move of premises.

 

Let’s hope there’ll soon be another award making its way to Refresh headquarters!

 

 

 

Tagged with: , CIPR Awards, Manchester, North West , PR Agency Manchester, PRide Awards, Public Relations North West

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#Royalbaby: Jumping on the brand wagon



I don’t know if you’ve heard, but there’s a new royal baby in town. Reading the Metro on my way into work for the last few days, this is clearly the story of a generation (to those who care). But even if you’re not a Royalist, something that can be appreciated as a creative is the industry’s response to the media frenzy.

A sudden surge of royal baby branding by top companies perfectly encapsulates the strengths of the creative industry and its ability to react and be a part of an international news headline. You could characterise it as hopping on the “brand-wagon” (excuse the pun), and it doesn’t matter what the business represents, the imagination of industry creatives will find a way to engage with the public lapping up the new baby news.

While these adverts and marketing stunts will have been in the pipeline since the pregnancy was announced last December, it is the reach that these brands have achieved through social media platforms and advertisements in newspapers across the world in such a short space of time that is impressive.

The Drum has highlighted a number of top brand celebrations and you’ve got to admit, some of them are pretty impressive.

I asked the Refreshers what their favourites have been so far, check them out:

Does your brand need boosting? Want to keep up with the latest consumer and business trends? Contact our  Manchester PR Agency on 0161 8711 188.

Tagged with: Brand Awareness, Manchester Agency, Marketing, Refresh PR, Royal Baby, Stunts

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REFRESH PR GETS NEW OFFICE AND APPOINTS THREE TO EXPANDING TEAM



Champagne corks have been popping at Refresh PR this week as we celebrate moving into our new office and welcome three new recruits to our growing team.

 

We have relocated to the city’s stylish Northern Quarter, following a successful first half of the year which saw us scoop a number of significant new client wins, including the national PR campaign for the plastic plumbing and underfloor heating arm of national plastic piping manufacturer, Polypipe.

 

Joining our team at the new office will be account director, Sophie Smith. Previously at Tangerine PR where she was for over four years, Sophie will be working across B2B and consumer clients including Planitherm and Rare Creative Group. Sophie will also be heading up the Polypipe Plumbing & Heating campaign as well as Polypipe Home Solutions, the manufacturer’s consumer offering.

Recent graduate in Politics, Philosophy and Economics, Katherine Mountain, joins the team as junior account executive after working part time with us for the past 18 month alongside her university studies. Corey Kitchener is also new to the team and starts as junior account executive, having recently graduated in journalism from Sheffield Hallam University. Katherine and Corey will be working with both trade and consumer clients as well as supporting the team with new business opportunities.

 

Refresh PR’s founder and managing director, Laura Mashiter, said: “Refresh PR has had a fantastic few months, where we have seen real growth in the business with our national award success, client wins and with new team members.

 

“The site on Tariff Street fits perfectly with our future expansion plans and allows us to welcome clients, suppliers and visitors to a self-contained space that’s unique to us. It’s exciting to see what the future holds for Refresh PR!”

 

Do you want to find out exactly where we’ve moved to or get in touch? Check out our contact us page, here.

Tagged with: , Corey Kitchener, Gemma Cannon, Katherine Mountain, Kimberley Bull, Laura Mashiter, Manchester, North West , Northern Quarter, Planitherm, Polypipe, PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Rare Creative Group, Sophie Smith

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IS WI-FI ON THE MENU?



“How will you cope?”

That was the main question I was asked when I announced to the rest of the Refresh PR team that I wouldn’t be taking my mobile phone on holiday. In fact, that was the question most of my friends asked me too.

Despite the fact that I am always found within millimetres of my iPhone when I’m at home, for the past five years I have left my phone turned off and in the UK when travelling abroad.

I do this for a number of reasons:

1.       Surprisingly, it is nice to have a break from: texting, whatsapping, imessaging, tweeting, facebooking and instagramming – after all I do this all day every day, so why would I want to do it on holiday?

2.       I find that I actually enjoy myself more by not having my phone glued to my hand and I’m not worried about losing it, damaging it or having it stolen

3.       As an aside, I think  people will like me more for it, as it saves me from boring my contacts to death with holiday photos and updates

4.       Crucially, it means that I don’t run up extremely high phone bills and roaming charges too

However, this year for the first time, I realised how much we really have come to depend on the smartphone.

To begin, it didn’t occur to me to take a watch on holiday in order to be able to tell the time as I always rely on my laptop or mobile to do that for me. As a result, I spent most of the week living life in the dark ages, trying to use the position of the sun as some kind of guide.

I also realised how much I rely on social media and apps to provide me with the latest news. It wasn’t until Monday lunchtime that I found out that Andy Murray had become the first British man to win Wimbledon in over 77 years. How did I find out? By reading the front page of The Sun of course!

Now, as you can imagine the friends that I went on holiday with most definitely did not leave their phones at home and were glued to them throughout the week. Rachel phoned home on a number of occasions in order to speak to her dog! Meanwhile Natalie and Nikki were busy uploading photos to Facebook and Twitter.

In fact, such was their need to go on Twitter, Facebook and Whatsapp, we could only eat at restaurants that had free Wi-Fi! Their desperate need to connect to the internet meant that they asked for the Wi-Fi code before even looking at the menu.

All I can say is that I am quite relieved that Kate Middleton didn’t go into labour during the past seven days, as I would have been a bit disappointed if I had missed that.

Tagged with: Andy Murray, Facebook, Holiday, Instagram, iPhone, Kate Middleton, Leisure, Manchester, PR, PR Agency Manchester, Public Relations, Refresh PR, Smartphone, Social Media, The Sun, Twitter, Whatsapp, Wimbledon