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Posts from June 2015

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We're on the road again...



The Refresh PR team recently brainstormed event ideas for our consumer technology client, OTONE Audio. Otone was launching a new range of portable speakers and we wanted to make a song anRefresh PR stunt with Otone Audiod dance about it. We researched locations, venues, bands and DJs which would appeal to our audience (savvy tech journalists). But we wanted to do something different. That's where rOadTONE was born.

 

 

 

Journalists are extremely busy people; many don't have time to attend every event in their calendar, so instead, we decided to take the event to them! For two days we hit the streets of London in a gleaming white #Otone branded stretch Hummer which was fully equipped to sit, feed and water up to 16 people at a time. The Hummer was decked out with green lighting, the full colour range of Blufiniti speakers were on display, the cooler was filled with beers and an impressive party playlist was pumping.

 Otone Audio and Refresh PR gadget

 

With our route planned out we wound through the city to 20 separate appointments where at each stop the journalists (and their colleagues) were escorted to the Hummer and promptly driven off. During the quick spin our client was able to talk about the new product, and more importantly let passengers hear the power and sound clarity of the new Blufiniti. We dropped our guests back at their offices with a Blufiniti sample, goodies to take away and hopefully fond memories of their best meeting yet - all in a day's work!

 Refresh PR Manchester Otone Audio

 

 

 

rOadTONE showed us that in this day and age, when journalists simply have less time and competition between brands is fierce, it's more important than ever to think outside the box. Here's what just one passenger said:

 

 

Drew Middleton, ZOO magazine: "The event was classy and professional; the PR team and Otone designers were friendly, informative and knew their product inside-out i.e. its features, its beginning and its future. I thought it was a fantastic idea. The slow drive around Camden, plus product conversations in and outside the vehicle was opportune to show ZOO the range of Otone products."

 

 

 

 

 

Tagged with: Home Interest, Leisure, Lifestyle, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West

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Here come the hens!



Manchester has its fair share of weekend visitors, with its thriving food scene and two of the country’s biggest football teams.  One thing the city is also famous for is playing welcome host to hundreds of hen and stag dos each year.

We thought we’d provide some top tips on planning arguably the most important and possibly last night out in the single girl’s calendar. So unless you want your hen do turning into high-street carnage with inflatable dolls, handcuffs and a nervous mother-in-law, we suggest you pay close attention:

1.     The all-important invite list - as if the wedding list wasn’t enough of a pain! Consider who you’re inviting and remember the wild-night out that your best mate has in mind, may not be suitable for your mum and auntie. You can always split the weekend up into parts, a spa day or a cocktail making masterclass followed by a meal for all of your party, followed by a night out on the tiles for your more energetic attendees

2.     It’s never too early to fix a date - remember people’s diaries fill up quickly and it’s best to make sure you let people know well in advance to ensure you get a really good turnout

3.     The dreaded M-Word - the cost of a hen do really can be a deal breaker for some people, especially if they are strapped for cash! So before you plan that Las Vegas weekend getaway, set a realistic budget. No-one likes talking money or being lumbered with collecting the cash, so make sure whoever is in charge makes it clear how much is needed and when

4.     Home or Away - location, location, location! Again, budget will be a big decider on this but sometimes there are some great weekend deals to be had, in the UK and abroad. Do your research and then sound out options. Also remind everyone to check their passports are up to date if you’re jetting off overseas!

5.     The big idea - everyone loves a theme and hen parties are no exception. That doesn’t mean you have to settle for ‘vicars and tarts’! Far from it; Sex and the City, or the 80s are just some of the themes that are quick to pull together (think shoulder pads and backcombing!!)

6.     The personal touch - personalisation makes all the difference and can make a hen do feel that little bit more special. A Refresh favourite is the personalised jute bag from our client ClaireaBella, also a fave with a whole host of celebs from Michelle Keegan to Kelly Brook. Not only will you be bang on trend but it will be a great keepsake

7.     Plan for success - we know drinking and bit of naughtiness will undoubtedly be on the cards and some venues might be able to provide both! However, don’t forget to include some day time activities such as beauty treatments to make the bride feel special. That said, don’t also over plan to military precision so that the day is so jammed packed that you’re rushing from one place to another

8.     Delegation and collaboration - as seasoned planners, team Refresh knows the importance of the above! Make sure that if you are delegating, people are clear about what you’re asking them to do.  Involving people in decisions can be a great way of generating some fun ideas, but remember, what you think the bride would like is the final decider

9.     What would the bride say - if in doubt on any aspect of the day this is the great decider. If her idea of fun isn’t straddling a stripper and walking round with a 6 foot inflatable then think again! Having said that, if she is a wild child what the heck, you only live once and you are planning a night to remember

10.  The big day - on the day itself there are two key buzz words - communication and pace. We know it sounds a bit school teacher-esque, but how many nights out degenerate because people are lost in a strange city? Make sure everyone knows where to meet, what’s happening where and when. Discuss a meeting point just in case you get split up and mobiles run out of juice. 

We hope these tips come in handy for your hen dos and if you are planning on coming to Manchester we’ll be happy to provide a Refresh PR selection of favourite venues to hit!

 

 

Tagged with: Leisure, Lifestyle, Manchester, North West , PR Agency Manchester, PR Manchester

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We’re recruiting for a new account manager



Do you want to join a multi-award winning, fast-growing PR agency located in the heart of Manchester city centre? Then don’t miss out on a fantastic opportunity to take the next step in your career.

 

At Refresh PR we pride ourselves on our ability to get under the skin of our clients’ business giving honest, bold advice and delivering fresh and inspired ideas with consistent results. A sociable bunch, we’re proud to be a fun, friendly team with a passion for PR and a craving for creativity.

 

We are looking for an equally passionate, dedicated and creative person who will relish the chance to join the team as our new account manager working across a range of consumer and B2B accounts. From cutting-edge business start-ups to national companies across both public and private sectors, this role will offer invaluable career development through its increased responsibility and accountability.

 

Key responsibilities:

·        Managing a portfolio of clients. Most will be new clients to the agency so it’s an opportunity to join and work with clients from day one of a new PR campaign

·        Managing and motivating a PR account team to deliver excellent work within budget

·        Working across B2B and consumer accounts to deliver integrated PR campaigns

·        Delivering client meetings

·        Ensuring client targets are delivered

·        Playing a key role in assisting with new business opportunities

 

Are you:

·        A junior account manager or an account manager at the moment?

·        Someone with three or more years’ experience at account executive/manager level?

·        Level-headed, decisive and a team player?

·        Someone who takes pride in their work?

·        Good at planning, problem solving and organizing?

·        Able to manage people and clients alike?

If so, get in touch!

 

What we can offer you:

·        Highly competitive salary

·        A generous holiday package of 25 days plus bank holidays

·        A more social and flexible approach to working hours

·        The opportunity to broaden your PR knowledge and skills

·        The unique opportunity of being able to provide input in to the direction of a growing business

·        Ongoing training alongside experienced PR practitioners

·        Regular client and team social events

·        Working in a fantastic location in the Northern Quarter with friendly, like-minded people who really enjoy what they do

 

Please send your CV and any other information you see fit to our recruitment team by emailing iwantajob@refreshpr.co.uk.

 

 

 

Tagged with: Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West