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Posts from May 2019

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Can delivery replace the microwave meal?’ Certainly not.



Today’s ‘big thought’ in Martin Bryant’s Big Revolution newsletter - which I recommend subscribing to if you haven’t already for daily insight into how technology is changing society - is Can delivery replace the microwave meal?

 

This stems from a statement made by the CEO of tech investor Naspers in an FT article about the rise of food delivery start-ups, and how they’re evolving, which reads: “I’m fairly convinced that 20 years from now, we will mostly not make our own food.”

 

Now, I’m all for embracing technology to reach new and innovative solutions that make our daily lives run more efficiently, and love shouting about exactly this on a daily basis for my clients, but to me, this statement is a tad farfetched.

 

For starters, the thought that in just 20 years, we will eat more food made by others than by ourselves is downright depressing. I know I don’t speak for the minority when I say I love a home cooked meal; the same goes for when I say I’m often disappointed by delivery food.

 

There is a real sense of reward and shared satisfaction in preparing food for others, and sitting around a table to enjoy it together is one of the only remaining constants in society that encourages genuine human interaction.

 

Despite attempts to lure people into thinking they’re getting value for their money by offering mass deals on heavily inflated ‘full’ prices, in most cases, preparing your own food is also much cheaper that ordering it online, and it doesn’t come with a hefty delivery charge.

 

What’s more, it’s significantly better for the environment, with delivery food often unethically-sourced, arriving in separate components, each with its own induvial plastic packaging, not to mention the additional emissions expended to deliver it and the tiny cut of the profits drivers get for doing so.

 

Bryant goes on to discuss how ‘dark kitchens’ - kitchens set up purely to serve delivery orders - are the new big thing, and how they’re a sign that investors believe there’s much more growth to come from the likes of Deliveroo and Uber Eats.

 

Taster has gone one step further, offering 'delivery-only’ food brands for distribution through food delivery companies, and while such businesses have proven time and time again that there is a huge market for quick and convenient food delivery which will undoubtedly continue to grow, it is important to note that the convenience of delivery food comes at a cost.

 

Referring back to the title of this blog and the question posed by Bryant, it might be a fair point to make that microwave meals could see further impact on sales with the rise of delivery food, but to say that this will play a larger role in our lives than food we have prepared ourselves by 2039 is absurd.

 

Though I will hold up my hands and admit I am probably more biased to home cooked food than the typical consumer, the day where the convenience of over-priced, unethical food in a sweaty plastic box takes priority over a home cooked meal will be a very sad one indeed.

 

 

 

Tagged with: Food & Drink, Leisure, Lifestyle, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester, Public Relations, Public Relations North West

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Heating Installer Awards - The Highlights



Last week saw the result of 12 months of hard work as the team at Refresh PR announced Tony Dumble of Unequaled Heating as the winner of the Heating Installer Awards 2019. The Heating Installer Awards, which is owned and run by Refresh, was established to celebrate the achievements of plumbers and heating installers who deliver top quality work and excellent customer service on a daily basis. As we enter its fifth year, we thought now was the perfect time to reflect on some highlights from the 2018/19 campaign.

National coverage

The campaign this year started with a bang when we got two past winners, Dennis and Shaun, in The Sun talking about their experiences as plumbers. Whether it’s The Sun, The One Show or The Daily Mail, we work hard as a team to get national coverage for the awards and our sponsors.                       

Meeting new people

As we often help installers write their entry, we get to meet hundreds of installers each year and it never fails to give us great insight into the industry. We work hard to develop and maintain close relationships with our installer network and as a result we now work with many of them on campaigns for a number of our construction sector clients.

Our sponsors

Undoubtedly, one of the major highlights each year is working with our sponsors. Working alongside other teams that are as passionate about the industry as we are is always great and helps the awards reach its true potential. We’ve worked so closely with sponsors that they have gone on to become clients of ours and it’s something we definitely pride ourselves on. We also embed ourselves in our sponsors’ businesses, working closely with their marketing and sales teams to try and drive as many entries as possible.

Social media

I’ve never personally met a trade that is as invested in social media as the plumbing and heating community, so we use this as a key channel to build relationships and engage with the industry. Installers don’t just use social media as a tool to sell their services, they also use it as a platform to learn about new products, applications and techniques, as well as support each other through work as a sole trader and meet new people.  For those looking to engage with this audience, it can be difficult to get the tone of voice right; we’ve seen many brands try to use social media as a platform to target installers but content has been too formal and therefore inaffective. Once you get it right, you’ll have access to a community of tradespeople who are very passionate about the industry they work in.

Sponsor events

This year, we arranged for our regional winners to attend a training day (and night out) with our sponsor, Glow-worm. This was a great chance for Glow-worm to show the installers just how great its products and associated services are. It was an incredibly interesting day (and night!) and we cannot wait to see where the Glow-worm Mystery Trip will be this year!

Installer2019

As we’ve done previously, we announced the winner of the Heating Installer Awards 2019 at industry trade show, Installer. We got to meet all of our regional finalists face-to-face again and seeing how much the awards meant to them made 12 months of hard work worth it. Last year’s winner, Shaun Scott, joined us at the announcement to hand over his crown to this year’s winner, Tony Dumble of Unequald Heating. As always, the announcement was watched by a big crowd made up of installers and manufacturers from across the industry. Our sponsors also got the chance to take part in a Q&A, discussing the benefits of entering the awards and the positive impact the scheme has on the industry.

Parties

No exhibition would be complete without some after parties and we definitely took advantage of this at Installer2019. Whether it was winning £1 at the casino with Big Wipes or attending a networking event in a brewery hosted by Wilo, we made every minute count and had a great time!

To get involved in the Heating Installer Awards 2020, drop us an email at hia@refreshpr.co.uk.

 

 

Tagged with: B2B PR agency Manchester , Built Environment, PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR event, PR Manchester, Public Relations, Social Media

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'Deep work' and how it can be effective for PR professionals



Working for a set amount a time with no distractions from emails, texts, or colleague interactions – seems near on impossible, right? Particularly in agency life which is just about as fast-paced as you can get. Well, that’s what ‘deep work’ asks you to do. And it’s something I’ve bene trialling over the past few weeks – all within a fast-paced agency!

 

So here I wanted to share some of my experiences with it and how I believe other PRs and marketers can use the concept to become a hell of a lot more productive.

 

First, let me quickly outline the concept of deep work. I came across it a few months back listening to one of my favourite work-related podcasts, Eat Sleep Work Repeat – check it out if you’ve not already. Cal Newport, who coined the phrase, defines it as “professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.”

 

You can’t argue with that. However, this basically means avoiding the torrent of tech which is making us busier, yet less productive, than we ever have been! Think switching off your emails, Slacks, text messages and notifications for a set period each day.

 

Of course, there will be some jobs that the concept simply doesn’t work for, but for marketing and PR pros specifically, who spend much of their days pulling together strategic documents, plans to break into new markets, and writing high level pieces, deep work should – and can – be striven for.

 

Both my professional and personal lives have been overhauled as I’ve learnt to discipline myself and implement this, so here are a few tips I can give, based on my experience of trying it out:

  

#1 – Choose your environment carefully – sounds simple, but deep work needs to be done in the place you work best and for a lot of people, that might not necessarily be the office. Whether it’s in a co-working space, your local coffee shop, back bedroom, or your office, you need to be in a place you feel most productive and where you’re likely to have as few distractions possible. Next, set the best conditions in that environment; some people need total silence, whereas others need a little music. I find house music (with no words) does the trick, but I know classical music works for a lot of people, too.

 

#2 - Disconnect – turn your phone, email, Slack, social media – the lot – off. And tell your colleagues that you’re going to be unavailable for the next two or three hours. It might feel weird at first but once you’ve done it a couple of times your colleagues will get used to it and appreciate it as something that falls into your standard working routine.

 

#3 – Go – get that deep work done, and don’t be tempted to check your phone or email even once! My perfect time for deep work tends to be anything from 1 to 3 hours but some people can do it for much longer.

 

#4 – Set an intention – once you’ve done it and figured out if it works for you, set an intention for deep work in the future. You might decide to do it every day, once a week, once a month, or simply when you have a big project on that requires a lot of headspace. I personally try and do at least two hours twice a week – subject to how many meetings I have on that week!

 

Deep work won’t be for everyone, but for me it’s helped to give me clarity, focus and headspace to get big jobs done. It’s not easy for always-on PR pros and marketers – especially those working in an agency – but I reckon most people who try it will benefit enough to make it a regular thing. 

 

If you’ve read this blog and tried out deep work, I’d love for you to share your experiences with me on Twitter @ljmoore. 

 

Tagged with: PR, PR agencies Manchester, PR Agency Manchester