Posts from May 2018

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The Heating Installer Awards 2018

After 12 months of hard work, the Heating Installer Awards culminated in the announcement of our national winner at trade show, Installer2018.

Opening in October 2017, we spent five months accepting entries from heating installers across the U.K. before our regional winners were decided. In March, our sponsors, Polypipe, Sentinel, Vaillant, Danfoss, Wolseley, Installer magazine and Avanti Gas, along with last year’s winner, Peter Booth, met to judge the entries and finalise our regional winners. Our nine regional finalists then when head to head in a public vote, where the national winner was decided.

This month, thanks to our media partner, and owner of trade exhibition Installer2018, Installer magazine, the team travelled to Coventry to make the winner’s announcement. For me, the Installer exhibition is the highlight of the year. The Heating Installer Awards is such an intensive campaign that it’s really rewarding to see the final product of all our hard work. Our stand was busy from day one, with installers enquiring how to sign up for next year and people wanting to meet the faces behind the awards.

In the weeks leading up to the announcement, we had the typical exhibitor to-do list: finalise exhibition stand, organise the announcement, plan stand activity, but the work was all worth it when our time to grace the mainstage arrived. We started off with a Q&A with our sponsors, who were unanimous in their opinion that the plumbing and heating industry needs awards like these. From here, we made the winner’s announcement and last year’s winner took to the stage to hand over his metaphorical crown in front of the growing crowds. All of the regional winners deserved their place in the final, but Shaun Scott, from Scotland, was a deserved winner of the coveted title. 

The exhibition and announcement were a great success and has made us even more excited to kick start 2019’s awards.

For more information on the awards, and to get involved, contact us at



Tagged with: , B2B PR agency Manchester , Heating Installer Awards, HIA, Manchester, PR Agency Manchester

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Meet the team

Last month we introduced you to our head of consumer and now we had across our office to give you an insight into our B2B team. Here we learn more about our B2B PR account manager, Ash Davies.

How did you get into PR?

I did history at University and had no real idea what I wanted to do, I just knew working in a museum wasn’t for me. I carried out various internships and work experience placements in different sectors and nothing ever felt quite right – that was until I started my PR internship. From the offset, I was going to new biz pitches, client meetings and working on creative campaigns and fell in love with the job. From that moment I knew I needed to work in PR.  


What do you love most about working in PR?

After six years of working in PR, the thrill of generating real results for our clients never wears off. I love working with our clients to truly understand their business objectives and implement creative campaigns that help meet these. Working in B2B PR, there is often the misconception that there is no room for creativity; showing clients how their PR can be fun, creative and results driven feels great. I have even written a blog post on this – you can read it here.


What do you think you bring to Refresh PR?

A cliché but I’m definitely a people person. I integrate myself into our client’s companies and consequently build long lasting relationships; in fact, I’m good friends and still work in some capacity with past clients from many years ago. These relationships have allowed us to collaborate with some great companies that understand the importance of creativity within PR and appreciate the impact Refresh PR can have on their business.


Outside of the office, what do you do for fun?

In my opinion, Manchester is the best city in the UK for socialising. With so many new restaurants and bars opening on a monthly basis, I’ve made it my personal aim to try them all. I also love to travel, and have just had my annual leave signed off for my drive across Europe this summer!


Finally, where do you see the future of PR?

The media landscape is changing and a basic press office function just doesn’t make a big enough impact anymore. Whilst a solid press release and effective pitch used to be enough to get great results, in today’s climate we need more integrated campaigns incorporating events, social, digital PR and SEO, amongst others.  Many traditional B2B PRs will need to get a greater understanding of, and build relationships with, digital outlets. At Refresh, we pride ourselves on coming up with creative campaigns that utilise much more than just a press office. The Heating Installer Awards and our work for are great examples of this. Not only are they proven ways of getting better results, they’re more fun to work on!

Tagged with: , B2B PR agency Manchester , Built Environment, Creative Agency, Lifestyle, Meet the team, North West

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Painting the town red with TableNow

Last month Refresh PR supported with the relaunch of’s new website and app, via media coverage in the likes of Lovin’ Manchester, North West Caterer and NW Business Insider, as well as the launch of the Professional Eater campaign.

But to celebrate a successful first month and the thousands of pounds already saved by diners across the North West, Refresh PR arranged and managed a launch party for at Manchester’s 1761.


The guest list was filled with bloggers, influencers, journalists, members and VIPs from across the North West who enjoyed canapés, fizz and a chance to play TableNow’s money grabber – think Crystal Maze!


Bloggers in attendance included What Emma Did, Elsa Eats, Be More Fashionista and Manchester Tart, as well as the team from UniLad.


Social media was buzzing with people sharing pictures of the event across Twitter and Instagram, with a total reach of nearly 100,000, and even more people signing up to the North West’s number one dining club on the evening.


Events are a fantastic way to celebrate milestones, connect with members or customers, as well as building relationships with key influencers and media. Nothing is more powerful than face-to-face engagement, and a glass of fizz always helps too. If you are looking to run an event for your brand then please contact our head of consumer, Caroline on 0161 871 1188. 

Tagged with: , Creative Agency, Food & Drink, Launch event, Lifestyle, Manchester, Networking Event, PR Manchester

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Major client wins for Refresh

We are celebrating this month after two new client wins have boosted both the consumer and B2B teams in their specialist fields.

The B2B team, has been appointed by Sentinel, a water treatment and filter expert in the plumbing and heating sector, to deliver its PR and social media services.

Sentinel offers water treatment products and services that provide the best lifetime protection for boilers and heating systems in the domestic and commercial sectors. While predominantly trade facing, it is also a specialist in the social housing sector, providing products and services to help extend the life and improve the performance of heating systems.

Having already worked closely together for several years on Refresh PR’s Heating Installer Awards, the newly established campaign with Sentinel will see Refresh PR work to launch the company’s newest product, a best-yet magnetic filter set to disrupt the industry, as well as establishing Sentinel’s presence in key trade titles.

Continuing the expansion of its hospitality credentials, Refresh PR’s consumer team has been appointed by Lakeside Hotel & Spa to manage the luxury hotel’s PR. The superior 4 star hotel, based in Newby Bridge, is working with the agency to raise the profile of its leisure and business offerings, including weddings, spa and conferences. 

Refresh PR has been tasked with driving footfall to the hotel, set on the shores of Lake Windermere, from businesses and travellers from across the North West and beyond.

Talking about the two new clients, Refresh PR’s managing director, Laura Mashiter, said: “Hospitality and construction are two industries that the team has a huge amount of experience in and passion for, so everyone is delighted to be working with Sentinel and Lakeside Hotel & Spa.

“Although the two industries are very different, our B2B and consumer teams will both pull on their previous experience to approach these accounts in a strategic and well-thought out way to achieve maximum results – whether they’re talking about spa breaks or water filters!” 

Tagged with: Creative Agency, Food & Drink, Leisure, Lifestyle, North West

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More recent media gaffes that demonstrate the importance of media training…

Anyone remember the cringey video clip of Sainsbury’s chief executive, Mike Coupe, singing “We’re in the money”, thinking he was off camera ahead of a media interview with ITV around the supermarket giant’s merger with Asda? How could we forget? Last month’s fiasco was just the latest in a string of media gaffes to hit the press.

The internet never sleeps, and with social media use increasing daily, there’s no place to hide for public figures and big businesses. Knowing how to deal with the media is becoming more and more important, which is why we recommend that all of our clients that have regular dealings with the public or media, or work in high risk industries and sectors, invest in media training.

Media training can be uncomfortable and nerve-wracking, it may be the last thing you fancy doing with your day, but it’s always useful. For those considering media training but don’t know what to expect, here are some things to prepare for:  

·     Good media training courses tend to span a full day, so ensure you allocate this time in your calendar in order to make the most of it. Media training should be treated like any other business engagement and be prioritised like one too. Teams should be bought into it and fully understand the value it delivers. And don’t let people chicken out at the last minute – it’s important!

·    Media training classes can be public or private, but we recommend taking a private session so you can fully be yourself and use the day as a team building exercise, too. The number of people permitted to attend sessions is flexible but we find media training works best in groups of two to eight, so everybody within the group receives enough individual attention.

·    Expect a mix of theoretical and practical elements throughout the day. Media training sessions are designed to bring you up to speed on the good, the bad, and the ugly of the media, so expect everything to be covered. Training days usually begin with the theoretical application of media training, giving participants examples of real life blunders and asking what they think was wrong in each scenario, before the practical element begins. The theory side of things will also look at different media channels and why it’s important to have a different communication strategy for each of them.

·    Be prepared to be put through your paces during the practical session. Depending on who you book your media training with, you might actually be in a real-life setting, such as a TV or radio studio. If there isn’t access to this type of equipment, the scene will be staged to feel as real as possible. Expect to have cameras flashing in front of you, microphones being pushed in your face, and questions fired at you, based on made up (but oh so real feeling) crisis situations. This can be daunting but they always say you learn best from being thrown in at the deep end!

If you’re interested in hearing how media training could be beneficial in preparing your business for a difficult situation, or even to just make your team more comfortable speaking to the media on a day-by-day basis, speak to our managing director, Laura Mashiter on or call 0161 871 1188.  

Tagged with: , Creative Agency, Manchester, Media training