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Posts from May 2017

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An interview with our latest recruit



Agency life is exciting, fast paced and very rewarding, if done properly. At Refresh PR, with a mix of consumer and trade accounts, we rely on a wide range of talented PR people to deliver results for our clients, a roster we’re always adding to. Here our latest recruit, PR Account Manager, Aishleen, discusses how she has found her first four weeks at Refresh PR.

 

What made you want to join the team at Refresh PR?

 

Having always been in B2B comms, I’d heard Refresh’s name many times. From amazing campaign ideas (that I wish I’d thought of!) to award wins at the Construction Marketing Awards, B2B Marketing Awards and North West PRide Awards, Refresh is top of its game. It helped that after coming into the office a few times, the team all seemed friendly and welcoming.

 

What has your first few weeks at Refresh PR been like?

 

Manic, but I expected no different! The week I started, one of their year-long campaigns, the Heating Installer Awards, was culminating in an awards presentation which I attended. Despite not doing any of the leg work beforehand, it was very rewarding to see how successful the awards had been. After that, it’s been non-stop. Refresh PR is very results driven, that’s how they’ve managed to secure and retain so many interesting clients and it’s meant that no two days are the same.

 

Best thing about Refresh PR?

 

It’s so cliched but I think I’ve most enjoyed working with the team. They’re a lovely, and very talented bunch, who secure great opportunities for our clients. Despite working on the trade team, we’re very much one agency and have a one agency approach to the work carried out. The clients are a close second though. With such an eclectic mix of sectors, there’s no time to be bored. Our clients trust Refresh PR, and the campaigns we come up with, 100%. That’s how Refresh has been able to implement so many award-winning ideas!

 

And the worst?

 

I’m going to have to say being in the middle of the Northern Quarter, it’s a blessing and a curse. Whilst we can grab cocktails and a pizza after work, sometimes the temptation is too much and I’ve had to abandon my lunch for some tastier options in one of the many restaurants we are surrounded by!

 

Describe Refresh PR in 140 characters

 

An exciting agency with a talented (and hilarious) team, innovative award-winning campaigns and proven results #TheResultsSpeakForThemselves

 

We are currently adding a PR Account Executive to our team. If you like the sound of what Ash had to say about starting at Refresh PR, send your C.V. to iwantajob@refreshpr.co.uk.

 

 

 

 

 

Tagged with: Manchester, Marketing, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Are you a Junior Account Executive or an Account Executive looking for a new challenge?



At Refresh PR we pride ourselves on our ability to get under the skin of our clients’ businesses.  Giving bold, strategic advice based on robust insight we deliver fresh and inspired ideas with consistent results. Our fast-growing client base ranges from cutting-edge business start-ups to national companies across both private and not for profit sectors.

 

We’re looking for a confident and articulate person with a passion for PR who will relish the chance to join the team as an account executive working across a range of accounts.

 

You’ll have already gained some valuable agency experience so will be really good at preparing sector specific copy as well as developing and maintaining great relationships with journalists to secure the best possible coverage for your clients. You’ll work closely with account managers to ensure we are delivering consistently for our clients, yet will be able to use initiative, working independently most of the time.

 

More broadly, we’re looking for someone filled with energy and enthusiasm who is proactive, persistent and methodical in their approach with a real eye for detail – you may even pride yourself on being a perfectionist! You are considerate and supportive; a real team player with the ability to remain calm and considered when faced with new or pressurised situations.

 

Working in a fantastic location in the Northern Quarter, we’re a sociable bunch of like-minded people who really enjoy what we do.  We’re proud to be a fun, friendly team offering a more flexible approach to work.  As a fast-growing business, we can offer you the unique opportunity to contribute to the direction of the organisation.  What’s more, we’re dedicated to helping our people grow and achieve their potential through The Refresh Management Academy – a 6-month programme of structured training and development, created and delivered by experienced PR practitioners and expert trainers.  This unrivalled programme provides you with all the key skills that will help you to become a highly effective account executive and progress your career with Refresh.

 

Interested in applying or finding out more about the role? Send your CV to iwantajob@refreshpr.co.uk

 

 

 

Tagged with: , Account Executive, Jobs, junior account executive, PR, PR agencies Manchester, PR Agency Manchester, PR Jobs, pr jobs manchester, PR Manchester, pr opportunity, pr vacancy, Recruitment, Senior Account Executive

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Marketing Status: It’s Complicated



 

 

Marketing, like any industry, is constantly changing and evolving. As new technologies and trends emerge and consumers’ expectations change, marketing professionals are constantly looking for innovative and creative ways to engage with the target market.

But recently, it seems that these professionals may be overthinking things, when they could be keeping it very simple.

Take for example Dove’s recent body shape bottles. Are these needed? Are they wanted? Are they a waste of NPD time and marketing spend? The majority of people online seem to think the latter.

I personally don’t want to have to pick a bottle of moisturiser based on what body shape I am. I want to get something that works and is effective – regardless of whether I am pear, apple or any other fruit.

In my opinion it seems that in trying so hard to convey a message and support real women, Dove has gone too far.  Online feedback to the new packaging is that it’s tried to be too clever and has ultimately overcomplicated things.

However, in recent weeks we have also seen a brilliant example of marketing at its simplest, and ultimately finest.  Designer, Dave Blackhurst, was asked to create a club poster for a local pub – which he did in the most basic and cost-effective, but genius of ways.

Blackhurst simply printed the Whatsapp conversation between himself and the pub’s owner, discussing the design request. It contained all the relevant information, presented in a way the target audience recognises and most importantly, it stood out. So much so the poster went viral –lazy.

As PR and marketing professionals it’s key that we explore ways to utilise any new technology and trends without losing sight of how our target audience consumes its media. We need to evolve while keeping it simple.  

 

Tagged with: Marketing, opinion, Public Relations

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A Facebook Diagnosis



 

It’s no secret that advertisers are tapping into most areas of our digital lives. Viewing a product once can leave us bombarded with targeted ads through social media channels. However, with the recent news that Facebook has been monitoring teenagers’ every tap, click and post to gain insight into their emotional state, has this gone too far?

By keeping tabs on our online searches on Facebook, the social media channel is able to make assumptions on how we are feeling and share this information with advertisers.

Leaked documents show the social media giant telling advertisers it can identify teens feeling 'insecure' and 'worthless' following extensive research it carried out on the platform.

In turn, this allows advertisers to then push the appropriate ads to the appropriate audience, whether it is self-help, confidence building, therapy or counselling – there are a host of companies just waiting to reap the financial reward of a teen’s misery.

This could be seen as a preventative measure, offering help to those who may not be willing to speak up and ask for it, however I don’t believe this is Facebook’s decision to make.

I personally see it as another form of intrusion on our lives which many of us don’t even know is happening. If someone has chosen not to speak up about their emotional state, it’s likely because they are not ready to talk. And if they haven’t discussed it with friends or family, what gives Facebook the right to facelessly intervene?

Offering teens in emotional turmoil an imbalance of messages through advertising will likely do more harm than good, offering a diagnosis for a problem that may amount to nothing. It may also pressure teens into taking unnecessary preventative measures, while making silence a feasible option by taking power away from parents and guardians. After all, not all problems can be solved by simply clicking a button.

The solution here, I believe, is to let teens understand the facts surrounding online searching, asking platforms like Facebook to be more transparent with how it uses your online activity to target ads and influence the content it shows you. If we all understood that these adverts are a direct result of our searches, they would have less effect on us and could prevent teens being overwhelmed.

It’s Facebook’s responsibility to ensure people are protected when using its social media platform, therefore it should ensure vulnerable teens are not bombarded with confusing messages – simply for financial gain for a company already worth $435 billion dollars.

 

 

 

Tagged with: Facebook, Marketing, Social Media