Blog

Posts from May 2014

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh PR encourages consumers to Ask for Underfloor



Refresh PR has been appointed by British trade association BEAMA Underfloor Heating to promote a new national campaign which encourages homeowners to fit underfloor heating in their homes.

 

The independent consumer campaign, ‘Ask For Underfloor’, will target homeowners who are renovating or updating their home to help them understand the benefits of underfloor heating, as well as housebuilders to encourage them to specify underfloor heating in new builds.

 

Having impressed the trade association with its experience and contacts within the target markets, Refresh PR has delivered a strategic plan to reach all sectors and ensure far reaching coverage. Launching with a national survey of UK homeowners, Refresh PR will undertake daily press office activity, face-to-face journalist briefings and also take the lead on internal communication to the group’s 35 plus UK-wide members.

 

Chairman of BEAMA Underfloor Heating, Chris Ingram, said: “An initial survey conducted by Refresh PR enabled us to back up the strong claims that our industry has been making for some time to show just how in demand a home with underfloor heating really is.  From this, the campaign messages were easy to formulate.  Refresh PR has impressed us with its industry and technical knowledge and we are confident that the team will have every success.”

 

Director of Refresh PR, Laura Mashiter, said: “As the housing market begins to pick up, now is the time to increase communications with those who are looking to upgrade, improve and move home. Underfloor heating has traditionally been seen as an aspirational luxury, but it’s more affordable and attainable than many think.  With systems available for existing homes that don’t require major building work, we’ll be making sure our audience knows the facts.”

 

Following recent successes including several new client wins, Refresh PR is looking to recruit new team members. More information about the Ask For Underfloor campaign is available at www.askforunderfloor.org.uk.

ENDS

 

 

 

Tagged with: Built Environment, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Social Media

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh PR starts work with new client First Ark Group



Following a competitive pitch, Refresh PR has secured a retained account with the First Ark Group, reported first by Prolific North.

 

The win follows the agency’s appointment as PR agency for Vivark, one of the companies within the Group, earlier this year and means the team now handles the PR for all of the companies within the First Ark Group, including the organisation’s corporate PR.

 

Comprising four companies, the First Ark Group includes Knowsley Housing Trust, a housing association that provides quality homes to over 25,000 people in Knowsley; Vivark, a social enterprise providing facilities management services to a range of clients across the North West; Oriel, the Group’s development brand, which builds homes for rent and sale with a range of innovative ways to buy; and One Ark, the Group’s charity arm which creates life changing opportunities for people in Knowsley. 

 

Its unique business model delivers social value and investment to the local communities within which it operates with the aim of making a real, positive difference to people’s lives.  Sharon Steele, marketing and communications manager at the First Ark Group, commented: “Following the fantastic start Refresh PR made on the Vivark campaign, we invited the team to pitch for the Group PR contract against a number of other agencies from across the North West.

 

“We were impressed by the team’s understanding of all of our different target audience groups and its recommended approach, and are confident they have the experience, creativity and passion to deliver the results we are looking for.”

 

Founder of Refresh PR, Laura Mashiter, said: “We are very proud to be expanding our work with the First Ark Group; we’ve had a great start to the year with the Vivark team and are looking forward to applying similar principles and utilising our knowledge of the sector to deliver the same level of high results across the organisation.”

 

Following recent successes, Refresh PR is looking to recruit new team members. For more information please visit www.refreshpr.co.uk.  More information about the First Ark Group is available at www.firstark.com.

 

ENDS

Tagged with: Manchester, North West , PR, PR Agency Manchester, PR Manchester