Blog

Posts from April 2018

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Have we lost our trust in social media platforms?



After reading an article on The Drum suggesting Snapchat is of no relevance to companies, it got me thinking, how much can brands now rely on social media to help support them in their business activity?

With the shock decision from pub chain JD Wetherspoon to remove itself from all social media channels and the data scandal with Facebook and Cambridge Analytica, have businesses and consumers alike lost trust in social media platforms?


Faye Stammers argued in her article for The Drum that Snapchat is now irrelevant and even went as far as to brand it as the ‘Marmite’ of her generation. I can’t help but slightly agree with her. Over the years Snapchat users have experienced a series of changes to the app, and the most recent change, altering the way users can view their friends stories, definitely didn’t go down well with the app’s users. I know for one that the amount of people viewing my Snapchat story has definitely decreased. With the ability to post Instagram stories, is the Snapchat generation beginning to die out? Should brands stop using Snapchat as a way to promote their messaging? Media brands that produce content for Snapchat Discover rely on ads to fund their efforts. If Snapchat users are deleting their accounts or only using the account to chat with friends, rather than viewing Discover content, the app's content business will collapse, and if people stop looking at Discover, ads become less valuable. 


However, the update hasn’t been a complete shambles as for some, it has been a success. According to Faye, The Sun have recently claimed that since the update their news stories had reached a record-breaking 6.7 million unique users.

Another social media platform that hasn’t gained great publicity over recent weeks is Facebook. The recent scandal that came to light over recent weeks may have been the final nudge users needed to turn away from the social media platform, and I’m sure many did turn their backs on Facebook. From personal experience, the amount of time spent on Facebook has significantly decreased over the years. In fact, my first status of the year was about a recent client win for Refresh; I never post Facebook statuses anymore. But could I delete my account?  Definitely not. Facebook has been a part of my lifestyle for many years, and I’m quite frankly too nosey to get rid of it.


Overall, it can’t be disputed that young and old alike are glued to their mobile phones scrolling through some form of social media. Although businesses such as JD Wetherspoon have shut down their social media accounts and Snapchat and Facebook may be becoming less popular, it all boils down to how effectively a company uses its social media platforms.


If you think you need some guidance on how to make the most of your company’s social media platforms, give us a call on – 0161 871 1188. 

Tagged with: PR Agency Manchester, Social Media, Twitter

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Wetherspoons, here’s where you went wrong…




I've seen lots of conversation surrounding Wetherspoon’s recent decision to shut down their social media channels. The popular pub has quit Twitter, Instagram and Facebook with immediate effect, and I can understand why. 

Why do people choose to frequent a Wetherspoons? Is it due to their extensive gin selection? Gourmet dining? Air of luxury? No, it’s convenience, cheap beer and even cheaper food, and there is no amount of tweeting that will change this. Wetherspoons serves an economic purpose, providing a basic night out for those on a budget – I seriously doubt anyone ever saw a picture of someone’s menu choice from curry club and put ‘Wetherspoons’ on their to-do list. 

My biggest concern is the reasoning provided for the termination of its social media account - the ‘addictive nature of social media’. I think there would have been less debate on the topic if Wetherspoons admitted they just couldn’t quite get it right. 

But what would I have done differently? Wetherspoons had the perfect platform to have some fun with their social media. It is doubtful that public perception of the chain pub would change if they injected a bit of ‘sass’ into their social. Take Tesco Mobile for example; rather than daily tweets about deals and offers, which seemed to be the crux of Wetherspoons’ social media strategy, Tesco Mobile has a bit of fun. I can’t stress enough that not everything on social media has to be a sales message. 

There’s a wealth of other brands that have adopted a more colloquial tone of voice and Wetherspoons was perfectly positioned to join them. Light hearted fun, self-depreciating humor and relatable content would not have just saved their social media channels but could have propelled the brand. 

Wetherspoons, if you ever see the error of your ways, give us a call!
 

Tagged with: B2B PR agency Manchester , PR, PR agencies Manchester, PR campaign essential, Social Media, Twitter, Wetherspoons

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Investment in tech in Manchester is at an all-time high: how the region’s tech businesses can capitalise on this



I seem to have been harping on about the potential of tech up North, and particularly in Manchester, for the past three years or so, ever since I started working heavily with clients in the sector on creative communications campaigns.

It’s been amazing to watch the sector grow at the rapid pace it has over the past few years, so I wasn’t surprised to read this week that tech companies in the North have attracted investment at the fastest rate in Europe over the past five years. The research by Prolific North told us that the region attracted a whopping £482m in investment in 2017, with Manchester named the fourth most popular city to invest in across the whole of Europe. In addition, TechCity’s 2017 Tech Nation report revealed that Manchester’s tech sector is worth £2.9bn to the regional economy, providing 63,000 jobs across the city.

Manchester has always been a city steeped in innovation, from being at the helm of the industrial revolution over 200 years ago, to the birth of the first modern computer, designed and built at the University of Manchester in 1948, right through to the present day, with hundreds of exciting digital businesses operating out of the city.

Born and bred Mancunian companies like Boohoo, Misguided, AO.com, Avecto and Autotrader, sit alongside huge corporate businesses such as Sainsbury’s  –  which moved its digital and tech team up to Manchester in 2016 – and co-working space, WeWork, which recently opened its first UK office outside of London in Manchester. All of these businesses are benefitting from the opportunities offered to them through the region’s dynamic digital sector.

Here at Refresh PR we love tech; we live it and breathe it. We really believe that Manchester is well on its way to becoming a global technology leader, so we want to shout about the brilliant work the tech sector in the region is producing. However, we know it’s often the last thing on the minds of tech entrepreneurs, as they prioritise growing their businesses and working on exciting projects.

We have a wealth of experience in helping tech companies – from digital agencies and app developers, to fintech and eLearning businesses – share exciting news and build their brands in creative ways. So if you’re a tech company that would benefit from some PR and communications we would love to have a chat. We’ll provide the brews and biscuits!

Give our tech account director, Lucy, a call on 0161 871 1188 or email at lucy @refreshpr.co.uk.

Tagged with: B2B PR agency Manchester , FinTech, PR, PR Manchester, Public Relations, Public Relations North West, tech, Tech PR

Posted in: Refresh PR

Average Rating:
Bookmark and Share
Follow us on Twitter

Know an amazing view? Share it with us!



The search is on once again to see which building in the UK can take the monumental crown of the UK’s Best Window with a View 2018!

Following a hugely successful second year of the competition, which we launched together with independent consumer advice website MyGlazing.com, nominations are now open for 2018 and the campaign promises to be bigger than ever before, thanks to a new twist.

This year, the competition is expanding its horizons, accepting entries not just from public buildings, including pubs, theme parks, museums and hotels, but homes and workplaces too. That means three times as many chances to enter!

Each year, after entries close, the best four images from each region are selected by a panel of expert judges and put to a public vote to decide the winner. The 11 regional favourites are then put forward for the national shortlist, to determine the UK’s Best Window with a View.

If you know of a fantastic view in the UK, whether it’s from your home, your office or your favourite getaway, make sure you take a great picture using your camera or smartphone and submit it to the competition via: MyGlazing.com/window-with-a-view.

Entries will close in May, so you still have a few weeks to take part. Don’t miss out, as there are some fantastic prizes on offer!

Tagged with: B2B PR agency Manchester , Built Environment

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Don’t Pause The Talk with Esteem – No Pause



Don’t Pause The Talk is designed to encourage people to talk about this natural aging process and to share their experiences - the good, the bad and the ugly - in order to encourage more conversation around the topic.

Working with Esteem’s founder, Jane Hallam, we held focus groups with women who were happy to discuss how the menopause has impacted their day-to-day lives, everything from the effect it has had on their careers to the damage it can cause to people’s sex lives and relationships. These focus groups were filmed and five videos were created covering a range of topics.

These videos are now living on Esteem’s website and social media channels and since the launch have had thousands of views. Now that people are seeing others talk about their experiences, we are encouraging them to join in the conversation on Esteem’s Facebook page and in wider society.

If you want to learn more about the menopause and the impact it can have, visit www.EsteemManchester.co.uk/DontPauseTheTalk or join in the conversation at www.Facebook.co.uk/EsteemNoPause and watch this space as we take the campaign to the media to encourage even more conversation around the topic.

Tagged with: Campaign, Don't Pause The Talk, Esteem No Pause, Menopause, PR Agency Manchester

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Looking for a career change? We might have the job for you



Do you love trying the latest restaurants? Are you always looking for the next great dining experience? Do you also love a great deal? Then new deals and offers website, TableNow.co.uk, has the job role for you.

As part of its relaunch in the North West, our client TableNow.co.uk is recruiting to fill the ultimate job role: the UK’s first Professional Eater, who will be tasked with trialling restaurants from across the region to review on the site, as well as giving top tips on dining out.

Sound interesting? Apply via the new website - https://blog.tablenow.co.uk/professional-eater - before 8th May and explain why you are the right person for the job.

If you’re not bothered about becoming a Professional Eater, but you’re from the North West and would simply like to know more about the great deals on offer via TableNow.co.uk, you can download the new app and enjoy a three month free trial of the service. When the trial finishes, there is still no sign up fee or monthly subscription; it simply costs £2.50 per person, per booking, providing great savings for both regular and spur of the moment diners.

And for those of you who don’t currently live, work or play in the North West – don’t worry. There are plans to launch TableNow.co.uk UK-wide later this year, so keep your eyes peeled; you’ll be first to know!


Tagged with: Campaign, Professional Eater, TableNow

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Meet The Team



Here at Refresh we know our people are our biggest asset; they are the brains behind our creative ideas and the workforce responsible for our impactful results. So, with this in mind, each month we’re going to delve deeper into the lives and minds of our team members, so you can get to know the Refresh team better. This month it’s our head of consumer, Caroline Gibson.

How did you get into PR?

Unlike a lot of people in the industry I actually did a PR degree, so from the age of 18 I knew I wanted to work in the sector. My mind was made up when I was trying to decide whether to study journalism or business studies and my dad suggested public relations. After a bit of research I knew this was the path I wanted to take and the rest, as they say, is history.

What do you love most about working in PR?

It has to be the people, and I don’t just mean my colleagues, although they’re great too. Working in PR, and an agency like Refresh, I get to meet so many people from different walks of life and different stages of business. From CEOs of major companies to young entrepreneurs striving to get their businesses off the ground, everyone has a different challenge and we get to work with them to achieve their goals and objectives.

What do you think you bring to Refresh PR?

I’d like to think that my main asset to the agency is my creative thinking. I love reading about what other brands are doing and how companies are approaching their own marketing, especially as technology and opportunities develop. This constant research gives me the knowledge to spark new ideas for my own clients. Over my 10 years in the industry I have worked on some big name brands such as Burger King, Wilko, GO Outdoors, Marriott Hotels and Disney’s Club Penguin; these accounts have allowed me to be come up with brave and exciting campaigns and I am now able to apply this thinking and approach to all my clients.

Outside of the office, what do you do for fun?

I am a huge music fan, so you will often find me at the Albert Hall, Academy, Apollo or The Ritz watching gigs. I am a typical Manchester girl and I love the music that has come out of the city; from The Courteeners and Blossoms, to The Stone Roses and Oasis, that is one of the reasons I love living here. The music and the culture that oozes out of the city makes it a very exciting place to live and work.

Finally, where do you see the future of PR?

I started working in PR 10 years ago, and back then social media was barely even considered when planning creative campaigns, whereas now it is front and centre of everything we do. This, to date, has been the biggest change and as people are increasingly spending their lives online, use of social media will be a major part of the future of PR – but the key is taking an intelligent approach. Consumers are more savvy than ever before and as PR professionals we need to be coming up with campaigns that respect this, while still making an impact.

Tagged with: North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West