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Posts from April 2016

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LONDON’S TOP GROOMING GENTS MAKE THE CUT FOR ARBONNE’S LATEST LAUNCH



 

 

Last week saw the Refresh PR team host the launch of beauty client Arbonne’s new RE9 for Men range with a traditional English Gentleman’s Day at Sharps Barbers in Soho, London. The vegan friendly and botanically based men’s grooming collection was introduced to the UK media with a day of pampering.

 

Journalists were invited to find about more about Arbonne’s latest RE9 for Men collection which includes must-have shaving and skincare products. In order to launch this exclusive men’s range and tie in with St. Georges Day on 23rd April, Refresh PR planned a sophisticated day for the English gent, with a choice of treatments including a straight razor shave, haircut or beard and moustache trim.

 

The event was the perfect opportunity to talk journalists through each of the products in the Arbonne RE9 for Men range, giving Refresh PR and Arbonne valuable time with the media, something that is often a luxury due to busy schedules.

 

Journalists from the likes of GQ, Men’s Health, the Daily Mail, Runners World and the Gentleman’s Journal were all in attendance and the day got off to a busy start. Refresh PR took control of ensuring all journalists were welcomed into the event, seated with a barber and introduced to Dr. Xavier Goodarzian, an Arbonne Independent Consultant who specialises in skincare and cosmetics. Dr Xavier told each journalist about the benefits of this new range, including the ingredients and clinical trial results behind the products. Dr Xavier also talked to the journalists about the SPF in skincare products, explaining how the protection can vary from that stated on packaging – something the journalists were keen to hear more about.

 

The event worked particularly well as it allowed Arbonne the chance to present the range individually to each journalist whilst having their undivided attention. It also allowed Refresh PR to talk to each journalist and suggest where each of the products would fit best within each publication.

 

After an exciting day of 16 haircuts, eight traditional straight razor shaves, five beard trims and over 50 teas and coffees the team could finally exhale. The day was a huge success, with all journalists delighted with their treatment, positive feedback on the new range and some exciting coverage opportunities in the pipeline.

 

A notable mention has to go to Tom Atkinson at The Express, who took the plunge and chopped off his long hair and beard, giving him a dramatic transformation and glowing complexion, thanks to the fantastic team at Sharps and Arbonne.

 

Refresh PR had huge success on its social media, documenting the days’ activities with a special acknowledgement from the team at OK!

 

A great time was had launching the new collection with Arbonne and the team can’t wait for more exciting launches later in the year. Stay tuned with all the latest exciting events on Twitter at @RefreshPR or on Instagram @RefreshPR.

 

Tom Atkinson from The Express

 

 

 

Tagged with: Arbonne, Beauty, Gentleman's Day, London, Sharps Barbers, Soho, The Express

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Want to be our next Consumer Account Director?



Calling all Senior Account Managers and Account Directors

A new challenge awaits…

 

At Refresh PR we pride ourselves on our ability to get under the skin of our clients’ businesses.  Giving bold, strategic advice based on robust insight we deliver fresh and inspired ideas with consistent results. Our fast-growing client base ranges from cutting-edge business start-ups to national companies across both public and private sectors.

 

We’re looking for a confident and articulate person with a passion for PR who will relish the chance to join the team as our consumer account director working across a range of consumer accounts.

 

You’ll have already gained valuable agency experience so will be really good at being the lead on accounts; constantly planning ahead, developing and managing creative consumer focussed campaigns and PR plans aligned to clients’ objectives.  You’re great at building relationships; you’re a trusted partner to your clients, providing strategic advice and industry insight and you’ve proven experience in leading and coaching teams to ensure they are delivering quality results consistently. From networking to developing and delivering pitches, you have a real passion for business development and will want to bring on board new clients which you’re passionate about. 

 

More broadly, we’re looking for someone filled with energy and enthusiasm who is proactive, persistent and methodical in their approach with a real eye for detail – you may pride yourself on being a perfectionist! You are considerate and supportive - a real team player with the ability remain calm and considered when faced with new or pressurised situations. You’ll be confident to manage and develop our talented consumer PR team while supporting with recruitment as the team grows.

 

Working in a fantastic location in the Northern Quarter, we’re a sociable bunch of like-minded people who really enjoy what we do.  We’re proud to be a fun, friendly team offering a more flexible approach to work.  As a fast-growing business, we can offer you the unique opportunity to input in to the direction of this business.  What’s more, we’re focused on helping our people grow and achieve their potential through our mentoring programme – where our team works alongside experienced PR practitioners - and our structured training and development programme.

 

Interested in applying or finding out more about the role? Send your CV to sarah@refreshpr.co.uk

 

 

 

 

 

Tagged with: account director, AD, consumer, Jobs, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Vacancy

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It was acceptable in the 90s…but which beauty trends will survive the summer?



New client product launches = excited PR teams. This has certainly been the case for the Refresh consumer team this week as our client Arbonne unveiled a number of exciting new product launches at its annual GTC conference in Las Vegas.

Amongst the line-up (and one of our favourites) is the new eye programme, which comprises a new colour suite of eyeshadows and pencils, all botanically infused and bang on trend for this season’s fashionistas - and what an eclectic array of trends we have to choose from this season!

It’s been difficult to embrace the latest fashion and beauty nods from the spring/summer 2016 catwalks as the weather has resembled more autumn/winter so far this year, but as the warmer days creep in, which beauty trends are more likely than others to shine this season?

Whether it’s a smear of cyan liner or a splatter of indigo glitter, it seems the blue-eyed girl is definitely making a big return this season. Sported by designers such as Chanel and Marc Jacobs to accentuate their bold designs, it’s a look that has naturally divided opinion, yet journalists seem to be loving it! Vogue, Elle and Cosmopolitan have all hailed the 80s look as the ‘only colour to wear on your eyes this season’, allowing brands to jump on endorsements and market a colour range that has long been dormant.

Beauty often takes its lead from fashion and spring/summer 2016 was no exception; the 90s made an epic return to the catwalk with retro sportswear and grunge reimagined to create effortless iconic looks that mirrored ultimate 90s fashion icon, Kate Moss. Interestingly, designers chose to revamp and modernise their accompanying beauty makeovers – shying away from the harsh brows and over-powdered blusher we all remember from that era. In a sharp contrast to the blue hues, the ‘updated 90s style’ sees less glam and more glow with barely-there foundation, blush-free cheeks and dewy complexions. An au-natural look is perfect for long summer days – a great primer, CC cream and highlighter is all that’s needed to create a healthy glow.

Now for a particular favourite of the season – metallics. Favoured by designers such as Prada and Michael Kors, it seems high shine equals high fashion at the moment with bold golds and sultry silvers complementing an array of summer-ready looks – perfect for desk to dancefloor.  

Our client Arbonne has a beautiful range of fashion-forward products to help create and array of on-trend looks, from the perfect 90s dewy glow to glittering metallic shadows. Check out its latest ranges here. 

 

 

 

 

 

 

Tagged with: , Arbonne, Beauty, Beauty Trends, Eyeshadow, GTC, Make Up, Product Launch, Vegas

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The FIT Show 2016



This week, the biggest trade exhibition for the window, door and conservatory industry was held at the International Centre in Telford. With manufPR agency Manchesteracturers, suppliers and installers showing off hundreds of new products and services from their stands spanning across three halls, it was clear that many of the exhibitors had gone all out with this year’s event. One of the stands was set up to look like a the coffee shop in the US sitcom Friends, another one was pop art-inspired, and there were even some Only Fools and Horses lookalikes!

  

We went on the last day of the event to visit our client The Glass and Glazing Federation, who had two seminar slots – one looking at consumer issues and the other one unveiling the new energy saving calculator.

 

During the first seminar, the GGF’s director of home improvement Brian Smith introduced the audience to the GGF’s new and revised Consumer Code of Practice, which takes into account new consumer legislation and has been approved by the Chartered Trading Standards Institute. Covering sales, surveys, products, installation and the guarantee, the code of practice outlines how GGF members should work and deal with consumers and outlines the benefits of using a GGF member to homeowners.

 

In the second seminar, GGF technical officer Micky Sulston introduced the attendees to the brand new energy saving calculator, which enables homeowners to work out approximately how much they could potentially save on their energy bills if they upgraded their windows with modern, energy efficient glazing. Micky gave a live demonstration of the new online tool, which can be found on the consumer-facing website MyGlazing.com, and it’s user friendly, looks great and helps you to understand how new windows could benefit your home, your bank balance and the environment!

 

 

 

Tagged with: Construction, fabricator and installer, FIT show, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Get snappy, UK!



Here at Refresh PR we love a good visual campaign. A few of us in the office are constantly testing out our photography talents (jaunty angles, abstract and meaningful images – you know the drill) and sharing them on social media with the hope of receiving umpteen likes to gratify our self-taught skills with the lens (find good and bad attempts by searching ‘refreshpr’ on Instagram).

 

That’s why when we began our PR campaign for The Glass and Glazing Federation, which wanted to run a campaign to raise awareness of the new consumer-facing website MyGlazing.com, along with the benefits of modern, energy efficient glazing, we devised a photo-led, visually-engaging social media competition. We knew that not only would it put the public’s (and our) photography skills to the test, but it would also get the nation thinking about the importance of using window frames and modern efficient glass to keep a home warm, bills low and views clear.

 Window with a View

And so ‘Window with a View’ was born. In a nutshell, the competition asks for those visiting or working from businesses or locations that are open to the public to enter a photograph of a window boasting a great view. It could be anywhere; from a theme park or golf club, to a derelict cottage in the highlands or restaurant in a city centre – it’s up to you, and we can’t wait to see your images!

 

Once your photo is submitted it’ll be judged by a panel of pros, who will select the four best photos submitted in 12 areas across the UK. After that, it’s your turn to get involved again, as the images will be open to a public vote, determining the 12 area winners. These will then go into the national heat, competing to be crowned the UK’s Best Window with a View.

 

Now we don’t mean to burst any bubbles, but there are some rules. Yes it’s 2016 and yes we’re all filter-happy – but to count the photos submitted must be the originals. The location of the photo must be somewhere that’s open to the public (people and car registrations must be unidentifiable) and – here’s the biggy – at least some of the window frame MUST be in shot. 

 

Whether you’re a traditionalist with a Canon EOS, or you use your smartphone to snap images, it can’t be denied we’re living in an age where photo sharing is rife – so if you’re out and about over the next few weeks and spot an amazing ‘Window with a View’, test out your photo flair and submit the entry at MyGlazing.com/WWAV.

 

 

 

 

Tagged with: , #WWAV, Construction, Glass and Glazing PR, Home Interest, Leisure, Lifestyle, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Window with a View