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Posts from April 2013

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OPPORTUNITY FOR AN AMBITIOUS JUNIOR ACCOUNT MANAGER



We are looking for an outstanding Junior Account Manager.  If you are looking for a new challenge, read on...

 

Our new team member will work with both existing and new clients so we're looking for someone with at least 18 months agency experience across both trade and consumer accounts.

 

We’d like to hear from people with:

 

·   proven media relations skills

·   social media experience

·  strong writing skills (across trade and consumer)

·   creativity and the ability to regularly spot a story

·   client liaison/relationship experience

·   great organisation and presentation skills

·   experience of managing other team members

 

This is a great opportunity to join a growing agency in a role that has big potential to develop quickly. For this reason, we’re looking for someone who is ambitious and as enthusiastic as we are.

 

We offer a competitive salary, training and mentoring, profit sharing and a great working environment. Get in contact with your CV and tell us why you'd be great for the role.

 

Send CVs to laura@refreshpr.co.uk.

Tagged with: PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Refresh PR Scoops National Industry Award



Celebrating Refresh PR's national award win

 

As a young PR professional, it is not very often that you get to drink champagne in a 5 star hotel in central London. However last night it seemed my luck was in as I celebrated Refresh PR’s win at the national Recommended Agency Register (RAR) Awards. RAR Awards 2013

 

It had been announced a few weeks ago that we had been selected as finalists in two categories at the awards, which were to be held on Thursday 18 April at The Montcalm Hotel in London. As with all awards I was secretly hoping and wishing that we might be successful in one of the categories, but I honestly did not expect that we would in fact go on to win!

 

Imagine my surprise, when shortly before 11pm, Diane Young announced that we had won the RAR Award for Public Relations (under 30 staff).

 

Being a young agency, with only seven team members, it really was an honour to go on stage and collect the award on behalf of the Refresh PR team, who work hard to consistently deliver excellent PR services to all of our clients.

 

The RAR Awards are the only industry awards that are based solely on the ratings that agencies receive from brand owners, with clients rating agencies in key areas such as creativity, effectiveness, value for money, strategic thinking, client service, on-time record and on-budget record.

 

On behalf of Refresh PR, I would just like to thank all of our clients who took the time to rate us on our services and help us achieve this incredible milestone.

Tagged with: client services, creativity, Diane Young, effectiveness, London, Manchester, Marketing, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, RAR Awards, Recommended Agency Register, Refresh PR, The Montcalm Hotel

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Refresh PR attends STYLEetc Spring Party



Refresh PR attends STYLEetc Spring Party

 

Manchester has long been established as a hub for the creative industries, with music playing a huge part in capturing the vibrancy and true spirit of the city in recent decades. 

With the Hacienda transformed into apartments, Oasis separated by feuding brothers and The Smiths long defunct, it appears that Manchester-born fashion is the next big thing!

With that in mind, the Refresh PR team went along to the STYLEetc Spring Party at Harvey Nichols this week, welcoming the magazine’s new editor Gemma Latham with a glass of champagne, whilst also taking a peek at the latest edition of the free quarterly glossy.

The magazine is a fantastic opportunity for Manchester-based designers and boutiques to get in the spotlight, and I would urge you to pick up a free copy of the magazine or visit the website to check it out for yourself!

In attendance were Manchester Evening News’ Diary Editor Dianne Bourne, stylist Matthew Moxham and TV presenter Michelle Eagleton.

I was a bit surprised that there wasn’t a Coronation Street cast member in sight, nor was there an appearance from Manchester designer Nadine Merabi.

Despite Manchester Fashion Week being postponed for the foreseeable future, it still remains an exciting time for Manchester fashion and it’s great that it is finally starting to gain the recognition it deserves.

If you have a fashion or lifestyle brand that you would like to see grow, why not get in touch with the award winning Refresh PR Team here.

 

Tagged with: , Celebrity, Coronation Street, Dianne Bourne, Fashion, Food & Drink, Gemma Latham, Harvey Nichols, Lifestyle, Manchester, Manchester Evening News, Manchester Fashion Week, Matthew Moxham, Michelle Eagleton, Nadine Merabi, Networking Event, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Retail, STYLEetc

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Tweets turn up the heat on mainstream media



For as long as I’ve been on Twitter (and it’s been a while), I have wanted to write a blog about the site’s hypnotic pull on people’s curiosity.

The foundation of its success stems from the short, sharp bites of news that are easily consumed (or disregarded) by followers. Although very frustrating at times, the 140 character curse, as some people refer to it, is in fact a blessing in disguise.

What Twitter seems to have grasped that Facebook hasn’t, is if you give someone a limited amount of space, they’ll get straight to the point. Granted, it won’t always be thrilling, and you may have to sift through posts about your friend’s lunch choices, but in general the premise does work. The ‘what I’m doing now’ notion seems to have lost its way on Facebook recently. In my opinion, the share button has become an invitation to pollute newsfeeds with endless amounts of friendship quotes and animal abuse awareness – neither of which I enjoy over lunch to be honest. I’m pretty sure Facebook wanted it to mimic the RT function that Twitter has successfully established, but it’s fast becoming an annoying burden to a lot of users.

Facebook’s spiral from ‘social’ to ‘spam’ has left the door open for Twitter to capitalise on the hordes of news hungry folk searching for the latest on current affairs, celebrity gossip and global trends.

If you’re a regular user of Twitter you’ll know the fastest way to access any breaking news is to check your newsfeed – not a credible, mainstream news website. The reason for this? There are many factors, not least the journalists’ ability to tweet live from ‘the scene’ and on the go. There’s no waiting around for the online team to upload it to the web, and it’s a great tool for brand awareness of course.

If you were critical, you’d think the bigwigs at the mainstream news channels would be twitchy about reporters and journos speaking directly to the public without edits, but in fact it’s a sure-fire way of gaining exclusivity and staying ahead of the competition. Not only that, working in the industry myself, it seems the mechanic of Twitter has restored the old school investigative journalistic values that have been lost in recent years due to budget restrictions.

A great example of this is Manchester’s local newspaper, the Manchester Evening News. Always a credible source for breaking news, the M.E.N was quick to spring into action when the city centre was rocked by a bomb scare in February this year. As Refresh PR is based in Piccadilly Gardens (one street away from the suspicious package), it was vital that we kept up-to-date with the changing developments. The paper’s journalists, who were at the scene, fast became the number one source for local businesses, residents and the wider media. Our decision to evacuate the building came directly from the advice of one particular M.E.N journalist on Twitter – powerful stuff, eh?

Whether you buy into the hype or not, one thing is for sure - Twitter is gaining pace and seems to be ahead of Facebook in predicting what its audience wants next. It should be an interesting year ahead for the social site, as Facebook announces plans to integrate the hashtag into its user interface. Only time will tell how that’ll work out, but no one likes a copycat, Zuckerberg!  

Want to hear more of my musings? Follow me @GemmaC_PR.

 

Tagged with: , Facebook, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Social Media, Twitter

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Refresh PR launches video as part of campaign for client OTONE Audio



Our client, speakers brand OTONE AUDIO, has been exhibiting at the Gadget Show Live 2013 this week. We have worked with them to create a cheeky film asking the show’s gadget loving crowd how it likes to relax and let loose... We got some pretty funny responses! Check out the video here:

Tagged with: , Birmingham, Facebook, Home Interest, Leisure, Manchester, NEC. Gadget Show Live, Otone Audio, PR, PR Agency Manchester, PR Manchester, Public Relations, Retail, Social Media, Twitter, YouYube

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The average Brit now spends £1300 a year on takeaways and buys 12 takeaways a month



Research published in the Daily Mail reveals the average person in the UK eats 12 takeaway meals a month and spends £1320 a year on fast food.

Even scarier is the revelation that people in my age bracket spend double the national average; that’s a whopping £2600 a year on fatty food.

Thankfully I think I fall below this average – at the moment at least – the post-Christmas healthy eating plan has lasted considerably longer than usual. However while at university I could easily match this statistic; the cycle of a takeaway after a night out and maybe one the next day because you were too lazy to cook anything happened far too often.

Then there were the ‘let’s be sensible and not go out – we’ll have a night in front of the telly with a takeaway’ evenings, that accompanied our X Factor viewing sessions. Thankfully, this cycle has been broken by graduate full time employment, something both my wallet and my waistline are very grateful for. The purveyors of fast food in Sheffield probably miss me very much though.

Another statistic the newspaper announced was that a Chinese takeaway is now our number one choice, followed by an Indian in second and fish and chips in third. Surely nothing beats the Great British fish and chips?

Tagged with: , average spend, Daily Mail, fast food, fish and chips, Food & Drink, PR Agency Manchester, PR Manchester, Public Relations North West, takeaways

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Refresh PR supports client OTONE at the Gadget Show Live 2013



This week Refresh PR travelled to Birmingham’s NEC with long-standing client,OTONE Audio, to support the speaker systems company at the Gadget Show Live 2013.

Plans have been in place for months and activity has been ramped up during the past few weeks as Team Refresh has worked hard to arrange offline coverage and organise a full day of press appointments on stand. To complement the offline activity, a carefully crafted social media campaign has been running in the build-up to the show, complete with competitions and a video (to be release shortly…watch this space!).

Yesterday two team members helped OTONE Audio meet and greet the media including tech journalists and bloggers from national newspapers and magazines on the press day. OTONE was showcasing its two major product launches – the Soundship and Soundship Micro, and the Soundbar – both of which the journalists seemed very taken with.

The day was highly successful for OTONE and the team was thrilled to receive tweets and praise from the press. Technology blogger Twin Geeks tweeted: “I was loving the new @otoneaudio Soundship - can't wait to try it out and you can expect a review soon!”

Other press delegates to visit the stand were representatives of What HiFi, Tech Strike, Gadget Helpline, The Full Setup, The Digital Lifestyle,. BBC Radio Lancashire, Connected Digital World, MixMag, Channel 4’s S4C and Performance Magazine UK – quite a line up.

Instant feedback about the products from social media is fantastic but the success of the press day at The Gadget Show Live – which saw us interacting with visitors and running competitions as well as blasting out Gangnam Style– will be shown over the next few weeks as the team returns and rolls its sleeves up to deliver on the media opportunities.

Meanwhile, if you’re at the show this week, why not head to stand D80 to see the OTONE products and meet the team for yourself.

Tagged with: , gadgets, Lifestyle, Otone, PR, Public Relations North West, Social Media, technology, The Gadget Show

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The Dog Bowl Launch Party



Refresh PR began the bank holiday weekend by attending the launch of Manchester’s newest bar.

The Dog Bowl is a new bar and restaurant complete with a bowling alley on Whitworth Street fronted by I’m A Celebrity star Helen Flanagan.

Decorated with dark wood and featuring the brand’s dog Bruce the Patterdale Terrier at every turn – on the toilet signs, menus and even in the bowling ball dispensers - the Dog Bowl is more stylish than your average bowling alley.

Food wise the Dog Bowl offers a Mexican inspired menu featuring everything from nachos to barbecue wings (which smelt amazing).

Adding to the Mexican flavour that evening were the mariachi band from the Doritos advert. Their Latin flavoured rendition of Don’t You Want Me Baby went down very well (especially after a few mojitos) and the band had several encores.

The members of the team who enjoy a celebrity spot (ie. all of us) were not disappointed. Coronation Street cast members past and present including Tina O’Brien, Jack P Shepherd and Paula Lane were in attendance along with Helen Flanagan who opted for an eye-catching hot pink ensemble.

Refresh PR even managed to snag a quick chat with John Miccie (aka Corrie arsonist Karl) and he happily posed for a snap.

Best bowler of the night goes to Gemma Cannon. A less impressive performance came from Kimberley Bull (pictured top) – she blames the free cocktails.

Tonight the bar officially opens to the public – it’s the perfect mix of food, drink and fun.

Tagged with: Black Dog Ballroom, Coronation Street, Dog Bowl, Doritos, Food & Drink, Helen Flanagan, Jack P Shepherd, John Miccie, Leisure, Lifestyle, PR Agency Manchester, PR Manchester, Public Relations North West