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Posts from March 2016

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An Eggcellent Easter at Refresh PR



There really is no better time to exercise your creative juices than ahead of a long Bank Holiday weekend.

 

So this Easter at Refresh we’ve gone old school; we’ve taken everyone back to their younger years by challenging the team to an eEaster egg Refresh PRgg painting competition.

 

Today the team carried their precious eggs to work, trying to avoid their eggstravagant (sorry!) masterpieces from tipping over. Each was lovingly and proudly displayed in our meeting room – and tweeted out too, of course.

 

We never shy away from a bit of friendly competition at Refresh PR, but this Easter, things got serious. Despite everyone’s effort and hard work, there had to be one winner. The eggs were analysed and the votes were cast, and we can proudly announce that the winner of this year’s Refresh PR eggstravaganza is Fliss, with her eggoji’s (see pic).

 

Tell us what you think @refreshpr and #refresheggstravaganza

 

 

 

Tagged with: decoration, Easter, Leisure, Lifestyle, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Twitter

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Budget 2016: A Budget for the next generation – but what about now?



Earlier today I went to North West Business Insider’s Budget Live event at Lancashire Country Cricket Club where a panel of speakers (Tim Potter, chief executive HURST; Nicky Unsworth, chief executive of BJL Group; Vikas Shah, managing director of Swiscot Group; Lawrence Jones, chief executive of UKFast; Dr Kevin Albertson, Reader in Economics at MMU Business School; and John Keyes, partner and head of the Manchester office of Cushman & Wakefield) discussed their thoughts and hopes for this year’s Budget before we all watched the action unfold on screen.

 

After a lively introduction from George Osborne (which included him quoting the Office for Budget Responsibility that the UK would be “safer, stronger, and more secure” if we stayed in the EU), the chancellor got into the details of cuts and spending.

 

One of the key phrases Osborne kept repeating was how this was a Budget “for the next generation”. A levy on sugar for the soft drink industry which will be invested into funding for sports in schools, a proposal that pupils study maths up to 18 and the introduction of a lifetime ISA were some of the measures Osborne discussed.

 

However, in order to achieve his promise that the Government will be running a surplus by 2019/20, he announced that further cuts would have to be made to achieve this. While the idea of “living within our means” was justified by making sure we protect the next generation and ensure they don’t have to pay for our debts, it does beg the question – what about the generation of today?

 

Some other notable announcements included:

·        Corporation tax is to decrease to 17% by 2020

·        Around 600,000 commercial properties will be removed from business rates, while annual increases to business rates will rise in line with the Retail Price Index rather than the Consumer Price Index

·        Fuel duty will remain frozen for a sixth year running

·        The tax-free personal allowance will increase to £11,500 by April 2017 and the threshold for paying higher rate income tax rate will  move to £45,000

·        The HS3 link between Manchester and Leeds has been given the go ahead, as well as investment to upgrade the M62 to a four-lane motorway and a tunnel road through to Manchester and Sheffield

 

Once Osborne finished his announcements, the panel at the event discussed their reactions. While there were some pleasant surprises (for example, more support and tax breaks for small businesses) there was uncertainty around what the real impact of the announcements will be for consumers and businesses.

 

Perhaps more importantly, there was uncertainty around the issues that Osbourne didn’t go into – in particular, healthcare was a sector notably missing from the agenda. And as always, we failed to get in to the nitty gritty detail of exactly how plans and initiatives – such as the Northern Powerhouse – will be achieved…and just how long those transport and infrastructure improvements will take in and around Manchester!

 

How do you think today’s Budget will affect you and your business? We’d love to hear your thoughts.

 

 

 

Tagged with: Budget 2016, Manchester, Networking Event, North West , North West Business Insider event, NWBI event, PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Account Executives - A new challenge awaits



At Refresh PR we pride ourselves on our ability to get under the skin of our clients’ business.  Giving bold, strategic advice based on robust insight we deliver fresh and inspired ideas with consistent results. Our fast-growing client base ranges from cutting-edge business start-ups to national companies across both public and private sectors.

 

We’re looking for a confident and articulate person with a passion for PR who will relish the chance to join the team as our senior account executive working across a range of B2B and B2C accounts.

 

You’ll have already gained some valuable agency experience so will be really good at preparing sector specific copy for both trade and consumer press as well as developing and maintaining great relationships with journalists to secure the best possible coverage for your clients. You’ll work closely with account managers to ensure we are delivering consistently for our clients, yet will be able to use initiative, working independently most of the time.

 

More broadly, we’re looking for someone filled with energy and enthusiasm who is proactive, persistent and methodical in their approach with a real eye for detail – you may pride yourself on being a perfectionist! You are considerate and supportive - a real team player with the ability remain calm and considered when faced with new or pressurised situations.  

 

Working in a fantastic location in the Northern Quarter, we’re a sociable bunch of like-minded people who really enjoy what we do.  We’re proud to be a fun, friendly team offering a more flexible approach to work.  As a fast-growing business, we can offer you the unique opportunity to input in to the direction of this business.  What’s more, we’re focused on helping our people grow and achieve their potential through our mentoring programme working alongside experienced PR practitioners and our structured training and development programme.

 

 

Interested in applying or finding out more about the role? Send your CV to iwantajob@refreshpr.co.uk

 

 

 

 

 

 

Tagged with: Account Executive, Jobs, Manchester, PR, PR Agency Manchester, PR Executive, PR Jobs, PR Manchester, Public Relations, Public Relations North West, Senior Account Executive, Vacancy

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A porn-worthy experience



Here at Refresh, we’re huge food and drink lovers so it goes without saying that we’ll be knocking on the doors of the Northern Restaurant and Bar Show tomorrow to see what’s on offer. And it’s even more exciting for us this year, as we’re one of the sponsors of The Food Porn Awards™, along with the lovely lot at Hobs and White Noise.

 

Food Porn Awards I hear you say?! Yes, that’s right. So what does this entail?

 

Well, last year, our talented client STM Photography created The Food Porn Awards™ - with our expert PR help, of course. A search was launched to find THE best food from restaurants, pubs, bars and eateries across our region; and let’s face it, us Northerners know how to eat.

 

In a nutshell, chefs were encouraged to enter images of their most mouth-watering dishes in a quest to be hailed with a coveted award for the most porn-worthy food. A cook-off entailed with 16 super-talented finalists presenting their dishes and having them expertly shot by STM Photography. The finished dishes were presented to an esteemed judging panel made up of food development chef Robert Gong, MMU Professor John Swarbrooke, home economist and food stylist Jo Brewer, food journalist Emily Heward, publisher of Bitten Helen Ramsbottom, Shoot the Moon creative director Oliver Zebedee-Howard. And now the time is here for the winner to be revealed at the Northern Restaurant and Bar Show on 15th March at 3.30pm in the Hub.

 

The NRB is the biggest hospitality exhibition in the north of England and will see over 270 exhibitors and 1000s of visitors over the two days. Jam packed to say the least. We’ll be on hand at STM Photography’s stand (C11) where canvases of the dishes from the Food Porn Awards will be on show, so don’t forget to come and say hi.

 

I encourage anyone who is around to come along to witness the beautifully placed food from fresh out of the sea lobsters and juicy ribs to rich, gooey chocolate cake and exquisite photography of these dishes. You’ll leave hungry for sure!

 

Hopefully see you there… and don’t forget to tweet us (@RefreshPR) - perhaps we could even meet for coffee and cake :o)

 

 

 

Tagged with: Food, food porn, Food Porn Awards, Food PR, North West , Northern Restaurant and Bar Show 2016, NRB2016, PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, restaurant PR, Twitter

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Donald Trump wins the internet election



It’s been difficult to escape the tirade of news from the US elections this year and there’s one nominee in particular that’s had us talking, Donald Trump. Regardless of what you think of Trump, he’s made us laugh, cry, wince and at points, question the future of humanity – all in reaction to his robust and somewhat unavoidable social media campaign.

 

Donald Trump ascended to the top on Super Tuesday, winning 11 out of 15 states contested. He marked the occasion with a string of Tweets promising to ‘make America great again’ and thanking each state that backed him. It’s this commitment and Trump’s mastery of social media that has so far gained him 6.59 million Twitter followers - that’s 1 million more than Hillary Clinton - over 4.5 million Facebook fans and 1.1 million Instagram followers; all of which bear witness to his infamous video clips evolved from his YouTube channel, aptly named - the ‘Trump’ channel.

 

When Trump was asked about his use of social media he said: “It’s great, it’s like owning a newspaper but without the losses”. This poses an interesting point; Trump’s disregard for mainstream media means that by turning down appearances and minimising ad spend, he can tell the world exactly what he wants to…in 140 characters…ten times a day.

 

Abnormally for a political figure, Trump engages in social media debate not only about politics, but popular culture too. His live coverage of events such as the Oscars, although questionable, does help him serve his message of being a man of the people and more in-touch with the public than his competitors. Despite Trump’s trivial, racist and outrageous comments, he’s proven to be giving followers exactly what they want – controversial and highly engaging content. And because of this, Trump’s community continues to ardently support him with more memes than you can shake a stick at.

 

So while we not-so-patiently wait to find out what the election outcome will be, we leave you with some of our favourite social media Trumps:

 

On Obama – “Obama is, without question, the WORST EVER president. I predict he will now do something really bad and totally stupid to show manhood!”

 

On the media – “I never fall for scams. I am the only person who immediately walked out of my ‘Ali G’ interview.”

 

On education – “Sorry losers and haters, but my I.Q. is one of the highest - and you all know it! Please don't feel so stupid or insecure, it's not your fault.”

 

On the environment – “It's Friday. How many bald eagles did wind turbines kill today? They are an environmental and aesthetic disaster.”

 

On culture – @cher- I don’t wear a “rug”— it’s mine. And I promise not to talk about your massive plastic surgeries that didn’t work.”

 

 

 

 

Tagged with: Donald Trump, Manchester, Marketing, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, US election, USA