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Posts from November 2015

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My first month at Refresh PR



As is often the case when you start a new job, I’ve seen, done and learnt a lot in my first month at Refresh PR. To use an obvious cliché, it’s been a breath of fresh air!

 

The walk to work is always a highlight, with Refresh located in the heart of Manchester’s vibrant Northern Quarter. But, perhaps more importantly, the work I’ve done and the experiences I’ve had since joining have been invaluable.

 

I’ve been entrusted with some big jobs, namely a national pitch for a newly launched awards and a trip to the NEC in Birmingham to represent a client at the Care and Dementia Show.

 

I make daily contact with journalists for a whole host of stories and have built some very close relationships with many editors and reporters (as a former journalist myself, it still feels quite surreal being on the other side!). The media coverage I have gained from these relationships has been very encouraging so far and I hope to continue this success in the coming months.

 

I have an equally strong working relationship with my clients – I have been involved in everything from feeding into new business proposals to discussing our upcoming Christmas nights out!

 

Internally, I’ve bedded in fantastically with the team and have a great group of colleagues. As the sole man in the office, they have kindly agreed to allocate me a man hour each week, which is testament to their commitment to equality in the workplace.

 

On a serious note, I have seen how hard everyone at Refresh works every day and how committed each of our team members is to their role. They recently reaped the rewards of their hard work when they won a Silver award for Best Event at the CIPR North West PRide Awards for the media trip Refresh PR ran for client OTONE Audio, a fellow Manchester-based company which manufactures and sells Bluetooth speakers, headphones, soundbars and computer speakers. A great night was had by all at the Midland Hotel – even if there were a few sore heads in the office the next day.

 

This all being well and good, what have I actually learnt from my time at Refresh so far? I would say mainly that it’s possible to have a solid work and social life balance. If you work hard, you earn the right to enjoy yourself. Another big thing I’ve learnt is that building relationships in this industry is paramount, whether it’s picking up the phone to a journalist or working alongside a client to generate some exciting new content.

 

Anyway, that’s all for now folks. Hopefully this was a ‘refreshing’ read (sorry). Look out for more blogs from me in future!

 

 

 

Tagged with: CIPR , Manchester, North West , PR, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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ClaireaBella Paints London Pink



It’s the end of November, and at the end of a month we like to sit back and look at what we’ve achieved.

 

Going right back to the start, November kicked off in style for the Refresh PR team with an exciting and uber glamorous press for client ClaireaBella.

 

ClaireaBella is a fabulous personalised lifestyle brand with a huge celebrity following, boasting Michelle Keegan, Little Mix, The Saturdays and the TOWIE girls among its army of fans. Each ClaireaBella product is completely bespoke and every bag is hand painted, making it the perfect brand for extra special Christmas gifts this year. The aim of the press trip was to achieve coverage for ClaireaBella within the consumer press Christmas gift guides – features we knew the brand would make a lovely addition to!

   

It can be a challenge to arrange meetings with the press, especially at this time of year when journalists have extremely hectic schedules, so we needed to do something different to give editorial teams no option other than to see us. With this in mind, we secured the most ClaireaBella-esque vehicle in the land, a hot pink limo no less, complete with sparkles and lighting to boot. Journalists wouldn’t be able to resist, right?

 

After lots of planning we lined up meetings with leading publications such as the Daily Star, OK!, new!, The Sun, Woman, Woman’s Own, Now Magazine, Reveal and Closer.

 

The limo itself created quite a buzz around London, with lots of pedestrians taking photographs as we hopped between media houses. This was a great opportunity for the press to meet Claire Barrett, founder of ClaireaBella, personally. Claire got to tell her inspiring success story and share the history of the brand, starting the company with just a £30 loan and through belief and hard work, developing it into what it is today.

 

The journalists were extremely impressed with their personalised ClaireaBella jute bags packed full of goodies. I have to say, the bag we had made for Steven at OK! magazine was my personal favourite – and as I am sure you can imagine, it was a huge relief that we managed to get everyone’s personalisation details correct and no one had drastically changed hair colour over night!

 

The press trip was a lot of fun for all involved and the results spoke for themselves. Coverage is expected across a range of publications and we can’t wait to see ClaireaBella listed alongside other Christmas must-halves at every shopper’s favourite time of year!      

 

 

 

Tagged with: Home Interest, Leisure, Lifestyle, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West

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A taste of success for Chip Strips!



When a new snacking product like nothing we'd ever seen before landed on our desks, we jumped at the chance to represent the brand. After all, who doesn't love a good snack; particularly one that's obviously going to fly off the shelves?

 

With its unique proposition Chip Strips is a new snacking product from Mr Cookes Kitchen, a fellow Manchester-based company which has innovation and a focus on good quality food at its core.  

 

The company has boldly gone where no brand has gone before, launching with no less than 10 (yes, that's 10) different flavours to deliver taste twists for Britain's snack lovers, meaning there is something to suit everyone's potato penchant. And the brand is set to take over the shelves of a supermarket, or corner shop, near to you soon.

Chip Strips and Refresh PR

As experts in food and drink PR, the Refresh PR team was well aware of the potential for the brand: media outlets across the UK would go mad for Chip Strips and its flavours, which range from sour cream and onion, cheese and onion, sea salt and vinegar and sea salt to wasabi, bacon and onion, sweet paprika, tangy ketchup, chilli and paprika and smokey bbq.

 

So there was only one thing for it! We packed a few rather large suitcases full of product, booked our trains and headed to London for the biggest press trip to date. With no less than four representatives hitting the streets of London, we met with dozens of journalists and tasted more Chip Strips than we thought we'd ever be able to eat!

 

Meetings were held with the trade magazines, national newspapers, supplements, glossy magazines, bloggers, reviewers, vloggers and so many more!

 

As expected the journalists loved the brand, seeing and tasting how the potato snack is completely different to anything else on the market. With such positive feedback and the ball rolling with impressive coverage, Refresh PR successfully converted some of the UK's top food journalists to Chip Strips.

So what are you waiting for? Grab a pack at local One Stop shops and selected Tesco stores from 23rd November!

 

 

Tagged with: Food & Drink, Good product placement examples, Home Interest, Leisure, Lifestyle, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West

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Refresh PR wins at the CIPR PRide Awards 2015



Last Thursday night Refresh PR graced the stage at the CIPR’s North West PRide Awards, collecting a gong for Best PR Event 2015.

The judges recognised Refresh PR’s event which ran in conjunction with OTONE Audio, a fellow Manchester-based company which manufactures and sells Bluetooth speakers, headphones, soundbars and computer speakers.

Refresh PR wins CIPR award

So why did this event stand out? Otone briefed Refresh PR to conduct a media trip to launch its latest range of speakers. Knowing the media houses well, demonstrating the true power and sound quality of Otone’s speakers in an open plan office full of busy journalists was a big no-no. So, Refresh PR hired a branded stretch Hummer, filled it with drinks and party food, and took the journalists for a quick spin.

It meant Otone was able to really show off just why its products are superior – both in sound quality and price – to its (world-famous) competitors. In a confined space Otone could really ramp up the sound and show off!

‘rOadTONE’ was a huge success; media coverage came flooding in and it’s created good will which lives on nine months later.

From all this year’s entries, Refresh PR appeared twice in the shortlist of six agencies in the Best Event category, firstly for its Otone event and secondly for the Arbonne Manchester Drive-By. Refresh PR was also shortlisted for Outstanding Small Consultancy 2015.  

 

 

 

 

 

 

 

 

 

 

 

Tagged with: awards, CIPR , Home Interest, Leisure, Lifestyle, Manchester, North West , PR, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West