Blog

Posts from November 2010

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh PR takes the panic out of Manic Monday for www.Find-Me-A-Gift.co.uk



Those of you working in the retail and gift industries will know that today, Monday 29th November, is ‘Manic Monday’ – the day when the great British public  all log on to do their Christmas shopping online, with sales peaking at a staggering £22.4 million per hour. One of Refresh PR’s clients, online gift retailer www.find-me-a-gift.co.uk is definitely experiencing the mania today, with unprecedented demand on its newly-revamped website, particularly for its Paper Jamz interactive electronic instruments, http://www.find-me-a-gift.co.uk/music-toys-paper-jamz-toy-guitar.html, and its cult Slankets (blankets with sleeves) http://www.find-me-a-gift.co.uk/zebra-slankets-fleece-blanket-with-sleeves-zebra-print-slankets.html. The find-me-a-gift team is busy processing over 400 orders an hour from its Leamington Spa HQ, and it really is all hands on deck as this will equate to around 10,000 orders in a single day.

Keen to maximise every opportunity for our clients, we were straight on the phones this morning, pitching the company’s MD in as a spokesperson for radio stations and newspapers running stories on Manic Monday. We’ve even come to the rescue on Twitter and Facebook, recommending thoughtful Christmas presents for the company’s fans and followers struggling to buy for fussy friends and family. It’s all going down a treat so far – the client has completed live interviews on BBC Radio (click here to listen – it’s at 2 hours 12 minutes in: http://www.bbc.co.uk/i/p00c9m8z/) and comment pieces for the biggest newspapers in its region. Knowing that we’ve got the PR covered has definitely allowed www.find-me-a-gift.co.uk to concentrate on the most important thing about Manic Monday: delivering on all those orders and watching the Christmas takings soar!

Tagged with: Facebook, Gifts, PR, Public Relations, Retail

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh PR gets in touch with the current state of the UK Food and Drink Market



Refresh PR gets in touch with the current state of the UK Food and Drink Market

 

Last night’s Chartered Institute of Marketing’s (CIM) event at New Zealand House, central London, threw up some pretty interesting facts and figures about consumer’s supermarket shopping habits and behaviour in the UK, and being the food and drink lovers we are, we thought Refresh PR should share these with you

 

As we love our stats, here’s a few for you.  Did you know...

·         Only 11 per cent of the population never goes in to Tesco – so 89 per cent of us do, whether it’s a Tesco Express, store or Tesco Extra!

·         Ten per cent of the grocery market is home delivery – and more and more people are using sites like mysupermarket.co.uk to gather their weekly shopping basket, then on completion compare the supermarkets to see where they can buy it (and get it delivered) the cheapest....massive implications for brand loyalty here!

·         At Asda, 14 per cent of sales are of products that cost £1 – exactly £1!!

·         And finally, 40 per cent of Sainsbury’s shoppers also shop at Morrisons

 

One point that I found pretty surprising was that branded goods were growing faster than own-label and that premium own-label ranges like Finest from Tesco were experiencing a growth rate. Asda’s premium own label is also on the up and so I hear myself question “what recession?” (but don’t) – after all, since we started tightening our belts and saving some coppers over the past few years, surely we deserve a little bit of luxury in our lives still?

 

The Organic market also appeared to be under more pressure than before and I had to agree with our charming speaker Ed Garner that the term organic should in fact take a supporting role when marketing these products to us consumers.  Surely we buy into the proposition, the quality and the benefits of the produce which just happens to be organic too?

 

So what will be watching out for in the next few months?

·         the Cooperative’s challenge – having purchased Somerfield, how many of these (traditionally older) customers will be happy to pop into their local Coop – will they stick with the store out of convenience or go further afield and brand swap?

·         the impact that the VAT increase has on food and drink shopping habits, and the massive offers (buy one, get two free) that will no doubt follow to entice people in after the Christmas binge

·         how the market evolves – will sites such as www.milkandmore.co.uk grow in popularity as ‘convenience’ gets even more convenient?  Being able to order a loaf of bread and a pint of milk, and have it delivered to your door the very next morning?  A dream when it’s minus 2 outside!

 

What I will be most interested in following over the coming months though is how (and if) Morrisons emerges into the online shopping market and what effect this will have on its competitors.   Personally I think that Morrisons has done a fantastic job in revamping itself into the store where you can buy good quality fresh produce for less and, if there is one not a million miles from where I live, I might switch from my regular Ocado delivery and give them a try.   The Refresh PR offices may be starting an account with milkandmore.co.uk sooner than we thought too!

 

Tagged with: Food & Drink, PR, Public Relations

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The Wine Show 2010



Saturday turned out to be a really great day.  A good contact of Refresh PR invited Niki to join him at this year’s Wine Show at Olympia (www.wineshow.co.uk) and sample some of the fabulous wines .  It was being held alongside MasterChef Live too, meaning there was so much going on in the halls to keep visitors completely entertained for quite some time.  Here is Niki’s take on the show...

 

The team at Refresh PR loves wine, so what a better way to spend your Saturday afternoon.  I left my house having put the F1 qualie in Abu Dhabi and the England vs Australia rugby game on record and off I went ready to get stuck in and enjoy my tour around the wine regions of the world!

 

It was great to bump into good contacts at the show too – editors of key magazines, Dave - one of the best show photographers I know, an old favourite of mine – Oz Clarke, and the great (and extremely down to earth) Cyrus Todiwala of Café Spice Namaste, London. 

 

The show was really busy and getting to sample the wines was proving quite a challenge the later it got in the day.  I did, however, manage to jump the queues quite well and got to taste some of the most fantastic organic wines on the market.  My favourite was the Rosé Frizzante which was really good value too!  At just over £10, this wine was causing quite a stir at the DrinkItaly stand and proving extremely popular with the ladies.  At most points of the day, this stand was at least five deep with visitors super keen to try these quality wines.

 

One thing I did notice was that people, despite the recession, are still looking for quality over a bargain.  Yes, we’d all like to save a few coppers here and there, but when it comes to tucking in and treating our taste buds and bellies, compromise is not an option.

 

This great food and drink show was an enjoyable day out and has proven that we’re still happy to part with our well-earned cash - and the Refresh PR offices are certainly well stocked as a result too.

Tagged with: Food & Drink, PR, Public Relations

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The Restaurant Show 2010



The Restaurant Show 2010 got underway today at Earls Court 2 and the Refresh PR team was there to run the press office and PR activity for the show.  Albert Roux opened the show at 10am - it was a huge honour to meet him - and as the industry's press gathered throughout the day we just kept hearing lots of fantastic comments about the show.

So much so, when we went on our break, we had a quick wander round to have a gander for ourselves.  And it didn't disappoint.  From the Young National Chef of the Year competition - which was won by Mark Stinchcombe from the Lucknam Park Hotel - to the World Chocolate Masters series, there was so much to take in.  We are grateful we are there for all three days!  Some of the pics from today are here to give you a taste (!!) of the show if you can't make it yourself, but if you can we'd definitely recommend it.

Refresh PR and The Restaurant Show 2010

 

Refresh PR and The Restaurant Show 2010

 

Refresh PR and The Restaurant Show 2010

 

Refresh PR and The Restaurant Show 2010

 

Tagged with: Food & Drink, Lifestyle, PR, Public Relations, Wellbeing

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

Refresh PR visits the National Painting and Decorating Show 2010



Earlier today [Tuesday 9th November] Refresh PR ventured to the National Painting and Decorating Show at the Ricoh Arena in Coventry (see www.paintshow.co.uk).  As it is an industry that we have worked in for years, we were delighted to bump into the editors of both Professional Builder magazine and Professional Painter & Decorator (PP&D) magazine early on. 

 

After a quick catch up with both, we hit the exhibition armed with some very impressive goody bags containing some fab DIY items from a paint brush to a carpet cutter! We sought advice from www.wallpaperdirect.co.uk as we look to style the new offices in Manchester and London – so all in all there really are no excuses now!  We did decline the chance to have a go at the Johnstone’s Paint kickertube and also on the Dulux Trade car racing game though. 

 

The show was very busy and the organisers obviously did a great job this year – great news for the industry and possibly indicating the sector is on the up once again.  And if the trip to Manchester City  FC tomorrow night (for the derby vs Man United) is as successful as our trip to Coventry City FC today, the Manchester half of Refresh PR will be delighted!

Tagged with: Built Environment, Construction, PR, Public Relations

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

BEST for Refresh PR



Recently the Refresh PR team headed down the motorway from Manchester to Birmingham NEC to attend BEST – the Built Environment Solutions & Technology exhibition aka Interbuild.

 

Having attended a seminar in the Low Carbon City area on meeting the 2050 Low Carbon Commitment (with Forum for the Future) we stayed for another talk on how the European standards on embodied carbon are changing from Jane Thornback of the Construction Products Association.

 

Feeling suitably empowered on the European standards and all things BREEAM we moved on to have a look round the show.  In GlassEx we got to catch up with old contacts at Glass Times and see DeWalt's hotly contested tradesman’s challenge. In BEST itself we spent quite a bit of time in the show bar – strictly for work reasons of course as there were rumours of a reaction to the corporate spending review from industry experts.

 

All in all it was a useful day out for Refresh PR – we caught up with trade journalists and contacts from the industry too.  We’ll wait to see how the show evolves for 2011.

Tagged with: Built Environment, Construction, PR, Public Relations

Posted in: Refresh PR 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The Dreaded Office Secret Santa is Back



The Refresh PR teams in London and in Manchester have spent the past few weeks immersed in all things Christmas as we ramp up our Christmas Gifts PR for our client www.find-me-a-gift.co.uk. So, we thought we would share with our readers the top 10 Secret Santa Gifts for 2010 to give our friends out there a helping hand when it comes to forking out a fiver (...or heaven forbid even more...!) for that impossible-to-buy-for colleague...so here they are:

  • The Office Know-IT-All - Brain Fitness Kit rrp £6.99
  • The Office Tart - Happy Man Bottle Opener rrp £4.99
  • The Office Gossip (selection of designs available) - Personalised Notebooks - Heat Magazine rrp £6.49
  • The Office Gopher- Anger Management Stress Ball - Set of 3 rrp £6.99
  • The Boss - Bomb Cosmetics Bath Melts Luxury Gift Set for her rrp £9.99
  • OR The Boss - Sat Nag In Car Nagging System for him rrp £8.99
  • The Office Joker - Christmas Turd rrp £2.49
  • The Office Party Animal - Beer Pong Drinking Game rrp £12.99
  • The Office Eco-Warrior - I'm Not a Paper Cup - Ceramic Coffee Cup rrp £12.99
  • The Office Nerd - Geek Power: Geek Trumps Card Game rrp £4.50
  • The Office Great Outdoors Lover - Volkswagen Camper Van Hand Warmers - Set of 2 Heat Packs rrp £5.99 or Naughty But Nice Hand Warmers - Cupcake Heat Packs rrp £4.99

If you have any more hints and tips (that are printable on the Refresh PR blog!) let us know and share the love of the good old tradition that is the Office Secret Santa.

 

 

 

 

 

Tagged with: PR, Public Relations