Posts from October 2015

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Spooktacular Halloween

Each October the UK is engulfed and bewitched by Halloween costumes, props and products. It is becoming a much loved event for children, adults and not surprisingly brands, especially on social media. Last year, retailers were expected to see a £330 million boost in sales, an astonishing amount compared to the meagre £12 million spent in 2001. Therefore, it is no surprise that brands areRefresh PR Manchester using social media to engage with their consumers, whether it is to increase company sales or just to have a little bit of ghoulish fun.


The great thing about social media is the ‘social’ aspect, especially during timely events such as Halloween, because everybody can get involved. In a world which now focuses heavily on digital and social media, the realms of creativity for brands are endless.

We have selected a couple of examples that we loved last Halloween based on their creativity.  


Mobile network Three helped customers choose their last-minute Halloween costumes with an interactive Vine video, allowing them to flick through a mountain of interactive cards and ‘click’ to discover their perfect costume!


Oreo Cookie, known for amazing campaigns, went all out last year and created the online #OreoLab. Oreo posted five Vines in the run up to Halloween, showcasing different creations made in the Oreo Lab. See some of the examples here. The Oreo Lab Nomster was a Refresh PR favourite. You can understand why we’re looking forward to seeing what the brand does this year!


Brands such as Coca-Cola, Pringles and Guinness also put a twist on infamous logos for the seasonal event and we can’t wait to see what they have up their sleeves this October!  


And if you’re looking for thrills, screams and a fright night in Manchester, look no further than Manchester’s number one scare attraction ‘House of Dead’ at the Great Northern. House of Dead opened its doors to the public from October 9th ‘til the end of the Halloween season. It looks frighteningly good!






Tagged with: Halloween, Leisure, Lifestyle, Manchester, Marketing, North West , PR, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West, Retail, Social Media

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September Success for Refresh PR

As all PR agencies will know, every month brings with it triumphs and challenges but for Refresh PR, September has been particularly triumphant. We couldn’t let October kick off without celebrating some of the team’s fantastic achievements, so without further ado, here are our nine PRoud moments (in no particular order of course – they’re all great):


1.       Breaking a Guinness World Record: back at the start of the month Hannah and I travelled to Birmingham to attend our client Arbonne’s annual team conference, AAC. Equipped with a glamorous line-up of Independent Consultants, Vice President and UK General Manager, Vicky and Chief Sales Officer, Heather, we attempted to break the  Guinness World Record for the most kisses in 30 seconds – previously set by comedian David Walliams (we like a challenge). After careful planning and a few morale boosting team talks, we were absolutely delighted to break the record. A very proud moment for the team to be involved in such a landmark occasion and a fantastic reaction from the 2,000 attendees of AAC

2.       A triple client win: we’re very excited to announce that we have won three new clients this month. New snacking brand, Chip Strips, interior architecture company, SpaceZero, and website have all retained the services of Refresh PR to execute high-impact campaigns. The team has worked hard to meet the brief for all clients and their tenacity has certainly paid off

3.       Grand nationals: we’ve secured a flurry of high profile national coverage this month across numerous client accounts. Shout outs to the Bras and Honey team for coverage in The Sun, The Mirror, Daily Mail and the Metro, the ClaireaBella team for the Telegraph and Daily Mail and the Continental UFH team for securing The Sunday Times. Just another day at the office…

4.       Welcoming a new Refresher: September brought the arrival of our brand new team member, Emma! After completing work experience at Refresh earlier this year, we were delighted when Emma interviewed for our junior account executive role. A great addition to our team  

5.       Re-Fresh for the win: another great boost for the team this month was receiving a nomination for Freshest Consultancy Team at the national Fresh PR Awards! We’re looking forward to mingling at the glitzy ceremony next month and hopefully we’ll be bringing the award home to Tariff Street

6.       Client nominations: as well as a nomination for Refresh PR this month, we’ve also helped some of our clients receive award nods too. Catering Academy has been nominated in the EDUcatering Excellence Awards for Secondary School Caterer of the Year and Arbonne has received a coveted nomination at the Pure Beauty Awards for its RE9 Advanced® Lifting and Contouring Eye Cream

7.       New projects: we can’t say too much, but we’re VERY excited to be working with our lovely client ClaireaBella on an exciting new campaign this Christmas…stay tuned

8.       Baking for charity: we love an excuse to eat cake, so we were thrilled to get involved with MacMillian’s Biggest Coffee Morning. Check out our Twitter feed for the best bakes and to see how much we raised!

9.       Doing the do with flu: and finally, we’re pleased to be surviving September after being hit with a bad bout of flu - which originated from a team member who will remain anonymous (Laura). We’re stocking up on vitamins and Arbonne’s Fizz Sticks in the hope of a healthier October!


Well done team!




Tagged with: CIPR , Fresh Awards, Health & Beauty, Home Interest, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West