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Posts from October 2013

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Refresh PR constructs a campaign worthy of a national award shortlist



Manchester’s Refresh PR will compete against three other PR teams at the national Construction Marketing Awards in December, having been shortlisted in the ‘Best Use of Press and Public Relations’ category for the second year running. Organised by the Chartered Institute of Marketing’s Construction Group, Refresh PR is the only North West-based PR agency shortlisted for the PR award.

Refresh PR’s nomination acknowledges the success of the agency’s campaign to launch and raise brand awareness for Polypipe Home Solutions, a consumer-facing offering from international manufacturer, Polypipe.

Following an extensive audience analysis and media audit, Refresh PR developed and implemented an ongoing creative strategy which saw sustained results secured on TV, across the national consumer media and online.

Speaking about the agency’s nomination, Refresh PR’s managing director, Laura Mashiter, said: “It’s been an incredibly tough few years for the construction industry.  As the situation improves, companies will need to do even more to stand out from the competition. PR activity needs to be creative, engaging, on message and importantly demonstrate ROI – all of which our campaign delivered. Being recognised in this category for the second year running firmly cements Refresh PR’s position as an expert within this sector.”

The Construction Marketing Awards, which seek to recognise national marketing excellence across the built environment sector, will take place on 5th December in London.

 

For further information on Refresh PR, visit www.refreshpr.co.uk or call 0161 8711 188.

Tagged with: awards, Best Use of Press and Public Relations, Built Environment, Chartered Institute of Marketing, CMA, Construction, Construction Marketing Awards, Manchester, Marketing, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Refresh PR

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Refresh PR rises to the Caketober challenge



Refresh PR raised some serious dough for Forever Manchester last week, hosting a #Caketober bake sale as part of the charity’s month long celebration of cake and fancy dress.Caketober 1

Team Refresh whipped up a storm of ‘refreshing’ delicacies, selling flapjacks, cupcakes and ‘Refreshing Rocky Road’ to our Tariff Street neighbours, raising a total of £81.91 for Caketober.

A month-long initiative, Caketober events across the city are raising money for Forever Manchester, a charity for people with a passion for Greater Manchester. In the last three years Forever Manchester has supported nearly 2,500 community projects and more than 484,000 people have directly benefitted from services or projects made possible by the charity’s support and funding.

To find out more about Forever Manchester, visit www.forevermanchester.co.uk.

And if you want to show your support for Caketober, it’s not too late! Visit www.caketober.com to find out more and register details of your own event!

Tagged with: , #Caketober, bake sale, Caketober, Charity, Food & Drink, Forever Manchester, Manchester, PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Keep calm and eat up your rations



While some food associated with wartime rationing makes the modern stomach shudder – there was an awful lot of corned beef eaten during the blitz – research by nutritional therapists and a brand new cook book of historical military recipes suggests that the meals of the era could be the key to finding hearty, healthy and economical recipes for families today.

Jackie Lynch, an expert in nutrition says the rationed dishes eaten during the two World Wars had high levels of protein, fibre, vitamins and minerals – all of which provide quality sustenance to power a human through the day, which is the prime purpose of any meal after all. One meal alone, dubbed the Woolton Pie after a wartime minister for food, contains four of the recommended five daily portions of fruit and vegetables.

Lynch even says the high fat dishes of the day are better than some modern day equivalents.

Although the homemade sausage recipe of WW2 contains 27 grams of fat per serving, these fats are in fact beneficial to us. The poly and monounsaturated fats in the recipe promote hormone balance, increase brain function and help to keep skin and hair healthy.

The unattractively named ‘baby’s head pudding’ – a wartime alternative to the good old northern steak and kidney pie – contains double the amount of protein found in many commercial ‘bodybuilding’ shakes. Sweet rationing meant carrots were used to sweeten fudge instead of sugar, a much healthier option for a child with a sweet tooth. So far, so healthy.

But how can these recipes help us as 21st century consumers?

As food prices rise they could be one way of cooking food that is high in nutritional value but low in price. A cottage pie made using ration style ingredients could feed a family of four for £6.20 in today’s money.

Research published in The Telegraph indicates families are cooking smaller portions to combat food pricing. This could be the perfect way of filling up without splashing out.

Could cooking in a style still well-remembered by many people today (sweet rationing lasted until 1957, my Dad still remembers the joy felt by children everywhere when toffee was allowed once again) be the best way to keep both our pockets and our bodies healthy? Lynch, writing in the Daily Mail, certainly thinks so.

It’s a great idea and something I’m sure could work for many families – the budget element of the recipes is especially tempting, as is this the thought of hearty meals like Lancashire hotpot. However, I do think children are unlikely to be impressed when presented with carrot fudge.

Could you be tempted into trying a rationed recipe? If so, click here to try your hand at Woolton Pie and other wartime favourites.

Tagged with: , Food & Drink, PR Agency Manchester, Public Relations North West, rationing, rations, recipes, wartime, WW2

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Refresh PR announces support for #Caketober



Love cake? Love Manchester? Then, like us, Forever Manchester’s Caketober event is for you!

Caketober is a month long celebration of cakes and fancy dress where companies, organisations and groups of friends are invited to put on bake sales in their home or office.

Caketober raises money for Forever Manchester, the Community Foundation for Greater Manchester.

In the last three years Forever Manchester has supported nearly 2,500 community projects and more than 484,000 people have directly benefitted from services or projects made possible by Forever Manchester's support and funding.

The team at Refresh PR is delighted to be supporting the event and we will be hosting a bake sale in our new Northern Quarter offices on Thursday 10th October at 11.30am.

Whilst we can’t promise that our cakes would pass the critique of Mary Berry, we will do our best to avoid any ‘soggy bottoms’!

If you fancy a slice of cake or (don’t want to risk our home baking and…) simply want to make a donation to Forever Manchester, visit our offices at 3e Tariff Street, Manchester at 11.30am on Thursday 10th October.

For more information about Caketober or to sign up and register your own event, visit www.caketober.com.

Tagged with: bake sale, Caketober, Charity, Food & Drink, Forever Manchester, Manchester, Mary Berry, North West , Northern Quarter, PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West